Museum of Illusions

Former steakhouse in Dallas' West End makes way for magical museum

Former steakhouse in Dallas' West End makes way for magical museum

Museum of Illusions
The Museum of Illusions is now open in the West End in downtown Dallas. Photo courtesy of Museum of Illusions

Dallas has a new museum, and it's one that will make your head spin. The Museum of Illusions, an interactive museum focusing on "edutainment," opened its first Texas location in downtown Dallas on December 7.

The museum is in the West End District at 701 Ross Ave., the former location of The Palm steakhouse, which closed in 2017.

As opposed to other Instagram-friendly pop-up exhibits that have become all the rage, the Museum of Illusions is a permanent attraction. But what it has in common with the pop-up concepts is that visitors are allowed to interact with/touch exhibits and take photos.

According to a release, the Dallas location is the third Museum of Illusions in the United States, following New York and Kansas City.

The concept originated in Zagreb, Croatia, where the first museum opened in 2015. There are now 18 locations around the world,  in international cities such as Belgrade, Vienna, Athens, Berlin, Kuala Lumpur, and Dubai. New York, which opened in 2018, was the first in the U.S., and there are four more in the works.

The museum features more than 60 exhibits and installations designed to offer an insight into how the brain perceives things.

It uses illusions to teach visitors about vision, perception, the human brain, and science, making it easier to understand why the eyes can see things that the brain cannot explain.

It includes such photogenic exhibits as a vortex tunnel, reverse room, tilted room, infinity room, a Beuchet chair, and more.

Open every day from 10 am to 8 pm, the museum costs $19 for adults, $17 for students or military with valid ID, and $15 for children ages 5-12; kids 4 and under are free. There is also a family four-pack available for $62, saving $6 for a family with two parents and two kids.

The Museum of Illusions can also be booked for private and corporate events, as well as school excursions across all grade levels.