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Movie Review

Melodramatic movie Maddie's Secret digs into modern foodie culture

Alex Bentley
Jul 2, 2026 | 11:30 am
John Early in Maddie's Secret

John Early in Maddie's Secret.

Photo courtesy of Magnolia Pictures

Comedian John Early is one of those “that guy” actors, having appeared in shows and movies like Broad City, Neighbors 2, Portlandia, Late Night, and Search Party without ever being the lead. So he’s taken it upon himself to give himself bigger exposure by writing, directing, and starring in the new film, Maddie’s Secret.

Early plays the titular female character who works as a dishwasher with her best friend Deena (Kate Berlant) at a food video content company called GourMaybe. When a homemade cooking video shot by her boyfriend Jake (Eric Cahill) goes viral, Maddie gets bumped up to on-camera talent, soon becoming the face of the company, much to the chagrin of rival Emily (Claudia O’Doherty).

With that added exposure comes more scrutiny in the form of online comments, many of which point out Maddie’s fuller figure and clear enjoyment of the food she makes. This criticism triggers Maddie’s bulimia, a condition she thought she had under control. Not wanting to lose her coveted spot, Maddie tries to keep her bulimia from everyone around her, something that becomes increasingly difficult to do.

If that sounds like an ABC afternoon special, that’s because that’s the vibe it seems like Early is going for. The film feels like a melodrama, with many of the actors speaking in unnatural cadences to make situations seem more intense than they actually are. That gives the film a natural comedic tilt, although Early makes sure to have everyone play their scenes straight, letting the ridiculousness of the story speak for itself.

Early playing a woman is oddly not part of the joke. According to him, the performance is not him doing drag, and he never plays the role in an over-the-top manner or like he’s making fun of the character. In fact, it’s striking how earnestly he inhabits Maddie, as if he truly was trying to get into the skin of a woman who found herself in such a situation. Anything funny that comes from him is just part of the progression of the story.

Setting the film in the world of food vlogging is the one area where Early seems to actively be going for jokes. Maddie and Emily come up with creations that seem reasonable and off-the-wall at the same time, like a Rotel dip made with French techniques. Characters also frequent real L.A. restaurants with punny names like Naughty Pie Nature, making fun of the food scene as much as they are exalting it.

Early definitely holds the viewer’s gaze in his first lead role, allowing Maddie to become a fully-realized character. His scenes with Berlant and Cahill make the film, as each of the supporting actors commit to their roles and elevate Early’s writing. Other standouts include Connor O’Malley as the boss at GourMaybe, Kirsten Johnston as Maddie’s mom, and Vanessa Bayer in a late-film cameo.

Because Early is not trying to make a full-on comedy, many may come away perplexed by Maddie’s Secret. But the film is clearly made with intention, giving a slight send-up of both 21st century food culture and a loving homage to the cheesy TV movies of the past.

---

Maddie's Secret opens in select theaters on July 3.

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Have Fun for Less

State Fair of Texas lowers ticket prices and adds discounts for 2026

Alex Bentley
Aug 17, 2026 | 1:04 pm
Big Tex at State Fair of Texas
Photo by Kevin Brown
The State Fair of Texas runs September 25-October 18, 2026.

It will be cheaper to get into the State Fair of Texas this year. Admission and parking prices are being lowered for 2026, and kids will be able to get in for $10 every day, organizers have announced.

The 2026 fair runs September 25 through October 18 at Fair Park in Dallas.

Adult admission is dropping by $4, from $19 to $15 on weekdays and from $29 to $25 on weekends. Kids ages 3-12 will pay $10 every day, down from $14 on weekdays and $24 on weekends.

Additionally, entry after 5 pm on weekdays will be $10 for all visitors. On weekends, adults will see their ticket price drop from $25 to $20 after 5 pm. Seniors 60 and over will now pay $13 on weekdays, a $1 drop from the previous year.

According to a release, the decision to lower ticket prices came after feedback from fairgoers during the 2025 season and an evaluation of how to balance affordability with the quality of the fair.

Parking in official State Fair parking lots is also dropping by $5, to $25 every day.

“Families have always been at the heart of the State Fair of Texas, and every year we listen closely to what our fairgoers tell us about their experience,” said Karissa Condoianis, State Fair of Texas Senior Vice President of Public Relations, in a statement.

"This year, we are making meaningful changes to admission and parking while continuing to offer the experiences, traditions, and attractions our guests look forward to every fall. Our goal is to make it easier for families to plan a State Fair day that works for them and get the most from their time at the State Fair.”

More ways to save
There are a lot more ways to save during the 2026 State Fair of Texas. Here is a complete list of discounts:

  • Opening Day Peanut Butter Drive: On Opening day, Friday, September 25, visitors can enjoy the Fair while also helping the North Texas Food Bank by bringing two jars of peanut butter to donate to receive $10 admission at the gate.
  • Feed the Need Wednesdays: Every Wednesday, fairgoers can receive $7 admission by bringing five canned food items to benefit the North Texas Food Bank.
  • Dr Pepper Value Days: Every Tuesday and Thursday of the State Fair, Big Tex Insiders can purchase online admission for $12 with a promotional code. Guests can sign up for the Big Tex Insider program at BigTex.com/Insider.
  • Senior Day: Every Thursday, guests ages 60 and older can receive admission for $7 at the gate.
  • Military Appreciation Day Presented by Chevrolet: Active-duty military, retired military, and veterans can save $5 off admission any day with valid military identification.
  • First Responder Discounts: The State Fair honors active and retired law enforcement officers, firefighters, paramedics, and other emergency services personnel with $5 off admission any day with valid department or organization identification.

Military and first responder guests purchasing discounted admission online will be prompted to verify eligibility through ID.me. Guests purchasing at the gate should bring valid documentation.

  • McDonald's Discounts: Participating McDonald's locations throughout North Texas will offer State Fair admission discounts through coupons available on tray liners and inside select meal bags. Adults can save $5 on admission any day with a valid coupon. Only one discount may be applied per guest, and discounts cannot be combined, stacked, or used in conjunction with any other offer.
  • Free Admission for Select Texas Students and Teachers: Students from pre-kindergarten through 8th grade at participating school districts receive free admission tickets, and teachers and school faculty for grades 9-12 receive free admission through our voucher program. Teachers must visit the admission ticket sales window, provide a teacher voucher, and show their valid school-issued photo ID to receive an admission ticket to the Fair.

In addition, the State Fair of Texas has partnered with Dallas Park and Recreation on their Teen All Access Pass Program, which provides free admission to the city's most popular museums, libraries, entertainment venues, and leisure facilities to registered Dallas teens ages 13 to 17. More information can be found on DallasParks.org.

If you're a State Fair fanatic, then a Season Pass is your best bet to save money. Both the Digital Season Pass, available for $52, or the Commemorative Hard Card Season Pass, available for $62, pay off in as little as three visits.

Both passes include admission every day of the State Fair, but the Digital Season Pass includes admission only.

The Commemorative Hard Card Season Pass offers extra perks like:

  • A commemorative card featuring annual State Fair artwork
  • One free single-day Bring-a-Friend admission ticket, valid one time Monday through Friday
  • Complimentary admission to the Texas Discovery Gardens during the 2026 State Fair
  • Parking pre-purchase discount

Both types of passes are available now at BigTex.com/Tickets. For those who want to save a couple bucks, the Commemorative Hard Card Season Pass is also available at the gate for $60.

The Fair also offers a variety of FLEX options for anyone who want the flexibility to choose their State Fair visit date

Guests can purchase a one-day FLEX admission ticket online for $27. Two- and four-pack FLEX ticket combinations that come with food and midway coupons and one free parking space are available for a limited time, ranging from $104-$129.

Offers are available through August 31 or while supplies last.

Savvy visitors know that savings are available in areas besides tickets. Options include:

  • Thrilling Tuesdays: Guests can enjoy savings on Midway rides every Tuesday, with most rides available for four coupons and select kiddie rides available for three coupons. The Thrillway and Texas Star Ferris Wheel are excluded.
  • Thrifty Thursday Discount Fair Food Presented by T-Mobile: Every Thursday, participating food vendors offer select signature menu items at reduced prices, giving guests another opportunity to enjoy some of the State Fair's most popular food offerings.
  • Kids Win Every Time Midway Games: No more spending a lot in the hopes that your kid will win a prize. At select Midway games marked by the “Kids Win Every Time” sign, kids will, well, win a prize every time they play.

Daily tickets can be purchased online in advance starting September 1. Online admission prices at BigTex.com are inclusive of online processing fees and therefore higher than gate prices.

Admission tickets may be purchased at any State Fair Admission Gate starting on Opening Day, Friday, September 25.

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