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    Krabby Patty News

    SpongeBob cartoon drafts Dallas in 12-city Krabby Patty Kollab

    Teresa Gubbins
    Sep 4, 2024 | 3:10 pm
    SpongeBob

    The Krabby Patty Collab is coming to Dallas.

    Photo courtesy of Paramount

    In cartoon food news, Dallas will be one of 12 cities serving up "Krabby Patty" sandwiches in a nationwide celebration of Nickelodeon cartoon SpongeBob SquarePants.

    The beloved cartoon, which is celebrating its 25th anniversary, stars an adorable yellow sponge named SpongeBob SquarePants, who lives in the city of Bikini Bottom on the floor of the Pacific Ocean and works as a fry cook at an underwater fast-food restaurant called the Krusty Krab. The Krabby Patty is their signature dish.

    The national promotion is called The Krabby Patty Kollab, launched by Viacom/Paramount, which owns SpongeBob SquarePants; they've already created a website.

    The official launch date is October 8.

    The promotion will feature the participation of numerous restaurants across the U.S. and Canada. Each will create their unique rendition of the famed Krabby Patty sandwich, which they'll serve for a limited time during October.

    The promotion will also include a fast-food chain, which has been revealed to be Wendy's; their involvement was leaked via an in-house memo sent to Wendy's franchisees on August 16.

    According to the memo, Wendy’s Krabby Patty entry will be a cheeseburger with fresh produce and a secret Krabby Patty sauce. Wendy's will also issue an accompanying limited-edition pineapple-flavored Frosty — their frozen dairy dessert — made from vanilla ice cream and pineapple mango purée. (SpongeBob famously lives in a pineapple home.)

    Some Wendy's locations have already begun quietly serving the combo ahead of the October 8 launch.

    But in addition to Wendy's, a multitude of independent restaurants across the U.S. have been invited to join the program by submitting their creative Krabby spinoff.

    The promotion will take place in a dozen cities including Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, Miami, New York, San Francisco, and Seattle; plus three cities outside the U.S.: London, Mexico City, and Toronto.

    Restaurants and support personnel who've been hired to oversee the program in individual markets have all signed nondisclosure agreements, but the roll-out was confirmed by at least one source involved with the promotion who asked not to be identified.

    Participants were requested not to use seafood as their entry; in the show, the Krabby Patty is a meatless hamburger, featuring a mystery patty served on seaweed buns.

    Paramount did not respond to a request for more information.

    The program is part of a SpongeBob revival set for this fall, which began in August with a Netflix film called Saving Bikini Bottom: The Sandy Cheeks Movie; it was No. 1 for two weeks.

    On Thursday, October 10, Nickelodeon will premiere a new SpongeBob SquarePants two-part special: Called Kreepaway Kamp, it's a story about the entire cast — SpongeBob, Patrick, Sandy, Mr. Krabs, Pearl, Bubble Bass, Kevin C. Cucumber, Larry the Lobster, Mrs. Puff — attending a reunion at Kamp Koral. The episode will also stream on Paramount+.

    There's a new film in the works called The SpongeBob Movie: Search for SquarePants, directed by series veteran Derek Drymon starring the show's regular voice cast plus Mark Hamill, scheduled for release for the Christmas movie season in December 2025. And a new video game, "SpongeBob Squarepants: The Patrick Star Game," coming to Nintendo Switch on October 4.

    Previously, there were three SpongeBob films: The SpongeBob SquarePants Movie in 2004, The SpongeBob Movie: Sponge Out of Water in 2015, and The SpongeBob Movie: Sponge on the Run in 2020.

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    Movie Review

    Masters of the Universe is powered by nostalgia over good filmmaking

    Alex Bentley
    Jun 4, 2026 | 10:38 am
    Nicholas Galitzine in Masters of the Universe
    Photo courtesy of Amazon MGM Studios
    Nicholas Galitzine in Masters of the Universe.

    If you grew up in the 1980s, chances are you were either a fan of or knew about Masters of the Universe. The property, based on a line of toys from Mattel, spawned a popular-if-short-lived animated TV series, comic books, a comic strip, magazines, and a 1987 live action film starring Dolph Lundgren. It is now the latest ‘80s IP to get a nostalgic reboot in the form of a new blockbuster film.

    Nicholas Galitzine stars as Prince Adam of the planet Eternia, who as a child is exiled to Earth to protect the Sword of Power from invaders led by the evil Skeletor (voiced by Jared Leto). Years later, Adam is now working in the human resources department of a generic company, well-versed in corporate speak but disconnected from his heritage other than a never-ending desire to find the sword he lost when he crash-landed on Earth.

    Spoiler alert, he recovers the sword and is soon thereafter rescued from Earth by childhood friend Teela (Camila Mendes). Adam’s return to Eternia is less-than-stellar, as the citizens have difficulty believing he’s the long-lost prince, especially because he initially can’t harness the power of the sword. Naturally, he figures it out eventually, leading to a number of face-offs between him and Skeletor’s minions.

    Directed by Travis Knight (Bumblebee) and written by a four-person writing team, the film is yet another cynical attempt at exploiting a certain group’s nostalgia without putting any effort into actually making a good movie. The very first scene of the film is a CGI-filled battle between characters that have barely been introduced, much less explained to the audience. For longtime fans, this will be no issue. For everyone else, though, it immediately signals that the filmmakers don’t care about making them care about anyone or anything in the story.

    Instead, they substitute actual character development with a campy and self-deprecating vibe that’s in line with the original series. That’s all well and good if the intended audience was solely 50-year-olds, but for a movie that presumably wants to bring in younger audiences, it’s a choice that never fully comes through. Some characters try to be funnier than others, and most of the “jokes” land with a thud since the tone hasn’t been properly established.

    Worst of all, there are never any meaningful stakes in the film. Adam is impervious to damage, something that would have been truly funny if commented upon, but instead is just treated as fact for no good reason. Skeletor is not intended to be a fearsome villain, as he often bumbles through scenes or line deliveries, but the lack of a truly terrible enemy keeps the story stuck in neutral. Combined with bloodless PG-13 fight scenes with no sense of realness to them, there is rarely anything about which to get excited.

    Galitzine has turned heads as both a gay (Red, White & Royal Blue) and straight (The Idea of You) romantic interest, but he can never find his footing as the leading man here. The film never allows him to develop into a true action hero, so instead he comes across as a pretender most of the time. Mendes is okay, but she, too, isn’t given the opportunity to become much more than a sidekick. Idris Elba is entirely wasted as Teela’s father Duncan. Leto lets loose, which works because he’s the only character without a recognizable face.

    There may be a world in which rebooting Masters of the Universe makes sense, but it does not exist when the film that is offered doesn’t even try to appeal to anyone who doesn’t have a deeply ingrained knowledge of the decades-old property. By relying on nostalgia instead of good filmmaking, the film may get good box office returns on opening weekend, but it’s difficult to imagine that it will endure.

    ---

    Masters of the Universe opens in theaters on June 5.

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