An iconic fashion name is opening a store in Dallas: Miu Miu, the Italian brand that's a younger sibling to Prada, will open its only DFW location at Highland Park Village, the open-air shopping center in Highland Park, at 12 Highland Park Village in the former Dior space.

According to a release, it'll open in fall 2025.

A representative from Highland Park Village calls the label "one of the hottest brands in fashion."

Miu Miu was founded in 1993 by Miuccia Prada as a more colorful spinoff of her original Prada label. Miu Miu is generally described as "playful," and targeted to a younger audience in their 20s and 30s — lots of pop-art colors and patterns, as compared to the more austere black-nylon reputation of Prada. Miu Miu is also less expensive.

They've had some ebb and flow in terms of popular appeal, but have been enjoying a surge of renewed interest and sales in recent years.

Miu Miu merchandise can be found at some stores including Neiman Marcus and Nordstrom, but not an entire store. The Highland Park Village location will carry ready-to-wear, footwear, handbags, fashion jewelry, and accessories.

While the release says this is the first store in Texas, there was once a Miu Miu that opened in Houston at the Galleria back in 2011, but it closed prior to the pandemic.

Miuccia Prada is in expansion mode: A massive new Prada store opened in December 2024 at NorthPark Center.

At HPV, Miu Miu will join a designer's den featuring retailers such as Akris, Alexander McQueen, Balmain, Brioni, Carolina Herrera, Cartier, Chanel, Chloé, Christian Louboutin, Dior, Fendi, Goyard, Harry Winston, Hermès, Jimmy Choo, LOEWE, Moncler, Ralph Lauren, Rolex, Tom Ford, Vacheron Constantin, Valentino, and Van Cleef & Arpels.