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H&M Coming Soon

H&M sets opening date for latest fast-fashion outpost in Frisco

Carolyn Overbeck
Jul 28, 2014 | 2:04 pm
H&M fall 2014 essentials
H&M opens at Stonebriar Centre in Frisco on July 31.
H&M/Facebook

Fast-fashion favorite H&M gave suburban fashionistas an early Christmas gift last year, with the announcement of another store at Stonebriar Centre in Frisco. Now the Swedish retailer has an opening date for its latest North Texas location: July 31 at noon. That's even a wee bit ahead of the original fall 2014 projection.

The 26,000-square-foot store features lines for ladies and men; young ladies and young men; and “store within a store” sections for accessories, lingerie, maternity, sports apparel and plus-size line H&M+. There is also a children's collection for newborns through 14 years.

“Dallas is a very important market for us, and we are very happy to be able to offer our customers in the area even more access to our fantastic collections,” said H&M U.S. president Daniel Kulle in a release. “H&M is devoted to building our presence in the best locations throughout the United States, and this new location in Dallas reinforces our belief in the regional economy of Texas.”

The opening comes with plenty of perks for eager, first-in-line customers. The first 100 shoppers get an H&M T-shirt and an Access to Fashion Pass, which has a $10-$300 value.

H&M is also offering incentives through its recycling program. Customers who bring in old clothes to recycle will get a voucher for 15 percent off their entire purchases; those who bring them in before noon could get H&M gift cards worth $50-$100. Sounds like a good time to clean out your closet.

The Stonebriar Centre H&M will be open Monday through Saturday, 10 am-9 pm, and Sunday, noon-6 pm.

H&M now has more than 3,000 locations worldwide and 300 locations across the country, including NorthPark Center, Galleria Dallas, Shops at Willow Bend, Grapevine Mills and Town East Mall in the Dallas-Fort Worth area.

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news/fashion
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Go Fields West

Frisco development Fields West adds more big-name shops and restaurants

Stephanie Allmon Merry
Aug 7, 2026 | 1:51 pm
Tecovas Showroom 1
Courtesy of Tecovas
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If there's truly a retail apocalypse, it's skipping over Frisco. The massive, forthcoming Fields West complex in north Frisco continues to fill out its shopping and dining lineup with several new name-brand tenants.

They include:

  • athletic apparel brand Lululemon
  • Western lifestyle brand Tecovas
  • fashion retailer Evereve
  • home goods retailer Boll & Branch
  • eyewear company Warby Parker
  • restaurant Flower Child

They join the previously announced bakery SusieCakes, along with other high-profile restaurants and retailers revealed in past months.

According to a release, the luxury mixed-use complex now has 44 signed leases and is 75 percent pre-leased.

Fields West is the vision of renowned developer Fehmi Karahan of Karhan Companies, known for creating Legacy West, one of the most successful mixed-use developments in the country.

Fields West will offer 360,000 square feet of shopping, dining, and entertainment, as well as Class A office space. Columbus Realty Partners is developing 1,150 high-end, urban living residences in Fields West, located above the restaurant and retail space.

“This announcement is a testament to the strength of Fields West, our partners, and the growth in North Texas. The momentum we have between our successful leasing combined with very rapid construction progress taking place daily is incredibly exciting,” Karahan said in a statement.

The retailers, restaurants, and services moving into Fields West now include Bloomies, Mastro’s Steakhouse, Shake Shack, Sephora, North Italia, Mexican Sugar, Sixty Vines, Maman, and Sweetgreen. Mastro’s will make its first DFW appearance at the development, while Maman and Shake Shack are among the many brands expanding into the area.

Fields West construction began in fall 2025, and the development is expected to open in phases beginning in late 2027 and continuing into 2028.

Designed with pedestrian-friendly walkways, wide sidewalks, paseos and ample green spaces, Fields West prioritizes accessibility with convenient parking and intuitive wayfinding. Thoughtfully planned gathering areas are key to fostering community engagement and enhancing Fields West’s livability, they say.

The larger Fields development is also home to the PGA of America headquarters, Omni PGA Frisco Resort & Spa, and the new Universal Kids Resort. The 2,500-acre community includes residential neighborhoods, trails, and entertainment destinations designed around a walkable, mixed-use environment.

boll branch fields west lululemon shopping frisco
news/fashion
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