H&M Coming Soon

H&M sets opening date for latest fast-fashion outpost in Frisco

H&M opens at Stonebriar Centre in Frisco on July 31.

H&M/Facebook

Fast-fashion favorite H&M gave suburban fashionistas an early Christmas gift last year, with the announcement of another store at Stonebriar Centre in Frisco. Now the Swedish retailer has an opening date for its latest North Texas location: July 31 at noon. That's even a wee bit ahead of the original fall 2014 projection.

The 26,000-square-foot store features lines for ladies and men; young ladies and young men; and “store within a store” sections for accessories, lingerie, maternity, sports apparel and plus-size line H&M+. There is also a children's collection for newborns through 14 years.

“Dallas is a very important market for us, and we are very happy to be able to offer our customers in the area even more access to our fantastic collections,” said H&M U.S. president Daniel Kulle in a release. “H&M is devoted to building our presence in the best locations throughout the United States, and this new location in Dallas reinforces our belief in the regional economy of Texas.”

The opening comes with plenty of perks for eager, first-in-line customers. The first 100 shoppers get an H&M T-shirt and an Access to Fashion Pass, which has a $10-$300 value.

H&M is also offering incentives through its recycling program. Customers who bring in old clothes to recycle will get a voucher for 15 percent off their entire purchases; those who bring them in before noon could get H&M gift cards worth $50-$100. Sounds like a good time to clean out your closet.

The Stonebriar Centre H&M will be open Monday through Saturday, 10 am-9 pm, and Sunday, noon-6 pm.

H&M now has more than 3,000 locations worldwide and 300 locations across the country, including NorthPark Center, Galleria Dallas, Shops at Willow Bend, Grapevine Mills and Town East Mall in the Dallas-Fort Worth area.

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FALL FÊTE

Dallas luxury boutique and Texas designer team up on new fall fashion line

Photo courtesy of Saint Bernard

Saint Bernard is teaming up with Houston-based designer Lyndsey Zorich for Love Note.

Dallas-born luxury boutique Saint Bernard is getting ready for fall with a new collection created alongside Houston style veteran Lyndsey Zorich. The fashion-forward retailer and the founder/designer of Mason's Daughter have teamed up to launch Love Note by Lyndsey Zorich, a new Saint Bernard-owned brand, that will roll out this fall.

Love Note officially launched on Thursday, September 10 at Saint Bernard stores in Dallas, Southlake, Houston, San Antonio, and Austin, as well as online. Shoppers can expect a feminine collection with a playful take on everyday dressing for women who want to look put together, but not too serious.

Customers will have to be patient, though, because the entire collection won’t debut at once. Instead, the brand will roll out in a series of monthly drops, each with its own seasonal point of view.

Saint Bernard x Lyndsey Zorich Love Note by Lyndsey Zorich is available at Saint Bernard stores across Texas.Photo courtesy of Saint Bernard

The Kick Off is the first drop in September. It's a game day-inspired collection with pieces designed for fall sports and weekend road trips.

In October, The Lean In will debut with more feminine silhouettes, followed by Getting Comfortable, which focuses on the perfect layering pieces for Texas’ warm fall weather.

A longtime Saint Bernard shopper herself, Zorich's unique style and Texas perspective gave her a greater understanding of what Texas customers want. She was involved in everything from the creative direction and textile development to fabrication and production of the brand. The partnership is even more special, as Saint Bernard typically doesn't collaborate with local designers on its branded releases.

“Getting dressed has always been one of my favorite forms of self-expression, and Love Note allowed me to take that idea from concept all the way through the finished product,” said Zorich. "Saint Bernard felt like the right partner, because I genuinely understand and love their customers. Love Note is meant to bring a little more playfulness to getting dressed, pieces that feel personal, special, and bring joy to everyday life.”

According to director of owned brands for Saint Bernard, Ashleigh Goyer, collaborating with Zorich gave Saint Bernard a fresh new way to provide customers with something both recognizable and unexpected.

"She shares her perspective, her lifestyle, and her love of fashion, and she has an incredible ability to make getting dressed feel effortless and personal," said Goyer.

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