Need at NYMD
Dallas-based Need hits the big time with New York Fashion Week Men's Day partnership
Men’s Day serves as the official kickoff for New York Fashion Week, featuring a mix of established and up-and-coming brands. Lines include Antonio Azzuolo, Bespoken, Carlos Campos, Lucio Castro, Stephen F, Gents, Marlon Gobel, David Hart, J. Lindeberg and Original Penguin.
CEO Matt Alexander is humbled and excited for his company, which has accomplished so much in just nine short months. Need is the co-presenting sponsor for Men’s Day alongside Cadillac.
“As a company, we’ve sent a message that we are a legitimate, sustainable and dedicated entrant into the world of fashion and media,” he says. “Moving ahead, it’ll help us with gaining more brand partnerships, while ensuring we also have the potential for building even more exciting one-off exclusive products with great designers.”
Need launched in November 2013, offering monthly collections of carefully curated, hard-to-find menswear and lifestyle products. The organizers of Men’s Day were on the hunt for forward-thinking partners suitable for the sophisticated New York Fashion Week attendee. Because Men’s Day celebrates the burgeoning design talent in menswear, it only made sense to bring in a company that does just that.
“As we continue to become a trusted men’s shopping experience, it was a very natural and organic opportunity,” Alexander says.
Need customers will have the chance to pre-order the spring/summer 2015 apparel showcased on Men’s Day — which is not only a coup for the young company but also important for Dallas and the conversation around how the city compares to big fashion hubs like New York and Los Angeles.
“We’re articulating that our work, narrative and ability in Dallas is just as innovative, relevant and important as those in the heart of the country’s traditional fashion world,” Alexander says.