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Los Angeles boutique opens at NorthPark Center with an extra perk for Dallas

Paige has come to Dallas.

Los Angeles-based Paige boutique has opened its first Dallas store at NorthPark Center and rolled out something extra for the occasion: the debut of the brand's shoe collection.

Paige’s newest boutique, which opened August 22, offers its full fall 2018 lifestyle collection, including denim, knits, wovens, outwear, leather, accessories, and more. The Dallas store will be among the first to carry the new shoe line, which also launches in late August.

Co-founder and creative director Paige Adams-Geller designed the 1,500 square-foot-space with help from interior designer Kristine Kamenstein from Jackson Paige Interiors.

The result, they say, is a boutique filled with furniture, rugs, and décor elements that will suit the Dallas market while still staying true to Paige's Southern California vibe. Think wood shelving and metal fixtures made in Los Angeles, custom lighting, oversized mirrors, white-washed oak flooring, hand-painted linen curtains, raw wood décor, French blue accents, and matte black graphite steel fixtures.

The photos adorning the space are from Adams-Geller’s daily hikes and reflect the brand’s California roots, she says.

“We are so excited to open our first Paige store in Dallas at NorthPark Center, the city’s premiere shopping destination," Adams-Geller says in a release. "I would describe this store’s design as Dallas meets Los Angeles because it really embraces the vibe of both cities. We are especially thrilled that our new boutique will bring our first-ever shoe collection to Dallas, launching next week.”

Paige, launched by Adams-Geller in 2004, is known for combining Southern California casual with cosmopolitan sophistication. It has evolved into a prominent fashion house that features wardrobe staples and seasonal favorites. Men's and women’s collections are available at Paige boutiques in Los Angeles, San Francisco, New York, and Austin, and are sold in stores in over 80 countries around the world.

The NorthPark boutique is located in Suite B2-218 on level one, between Tumi and Robert Graham.

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Mini-Bloomindale's store Bloomie's to open at new Frisco urban village

Bloomingdale's

Bloomie's

A new department store brand is making its Texas debut in Frisco: Called Bloomie's, it's a baby Bloomingdale's and it's opening its first Texas location at Fields, a 55-acre urban village inside Fields West, a 2,500-acre community in Frisco.

Bloomie's was founded in 2021 as a smaller-format version of Bloomingdale’s — selling men's & women's fashion, designer labels, top beauty picks, accessories, jewelry, home décor, bedding, and tabletop designs, but in smaller quantities and in a smaller 20,000-square-foot store footprint. There are currently four locations in New Jersey, Illinois, Virginia, and Washington State.

It's similar to the Market By Macy's concept that Macy's introduced in 2020; Macy's also owns Bloomingdale's.

The Karahan Companies, developer of Fields West, is adding Bloomie's to Fields, the 2,500 acre site located on the northern edge of Frisco surrounding the new Omni/PGA Frisco hotel and golf resort.

Bloomingdale's senior VP Rachel Abeles says in a statement that they are "excited about this monumental launch for our Bloomie’s brand at Fields West. With this expansion into the North Texas market, we look forward to building connections and creating a unique, localized and highly curated shopping experience for the customers in this region."

According to Fehmi Karahan, CEO of The Karahan Companies, developer of Fields West, Bloomie’s will join retailers who have already signed on, including William Sonoma, Pottery Barn, Arhaus, Alo Yoga, Kendra Scott, and Sephora; plus a wide array of dining options including the first DFW location for Mastro’s Steakhouse, Beverley's, Green Point, Mexican Sugar, Sixty Vines, and Tommy Bahama’s Marlin Bar. Wow, talk about burying the lede.

“We are committed to continue adding top quality retailers to Fields West as the best-in-class urban retail/ restaurant/ entertainment operators. With Bloomie’s as one of our anchors, we believe we can offer the best mixed-use destination in Texas, even better than we did at Legacy West," Karahan says.

Fields West representatives anticipate a late 2027 opening for Bloomie’s and are planning to have more than four million square feet of office and 2,800 multi-family units in addition to more than 300,000 square feet of retail and restaurant space.

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