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    Pop up time

    Victory Park in downtown Dallas jumps on popups with limited-run boutique

    Teresa Gubbins
    Oct 20, 2017 | 9:02 am
    Victory Park redo
    Victory Park welcomes its very first pop-up store.
    Photo courtesy of Victory Park

    One of shopping's biggest trends has hit Victory Park in downtown Dallas, as the district welcomes its first pop-up retailer, the Dallas-based online brand OETL Co. Founded by Argentina-born, Italy-raised Gisela Borghi-Hocker, OETL Co. stands for Ora et Labora, and features clothes, jewelry, leather goods, and home accessories, handmade by artisans in Italy and Argentina and sourced by Gisela herself.

    "At its core, OETL Co. is about preserving global artisanship and bringing it into people's daily life," she says. "There are so many designers and artists around the world who are creating incredible wares, using traditional techniques. The resulting products are each a unique work of art with a soul and a story."

    OETL is a pop-up veteran, having popped up in other towns including Houston in spring 2017. The physical pop-up at Victory Park allows for interaction with customers, wherein staff can personally share the story of each product and celebrate the artisans.

    Gisela launched her online store OETL in 2015 to introduce luxury products, time-tested techniques, and traditional materials of her Italian and Argentinian heritage. OETL Co.'s products are all hand-selected by Gisela and made by designers and artisans that she has met and befriended throughout her travels. The selection includes this trippy necklace made of paper strips.

    The OETL Co. pop-up also features collaborations with other local brands. Hours are Monday-Saturday from 10 am-6 pm. It runs through October 31 at 2404 Victory Park Ln.

    As Victory Park’s first pop-up, OETL Co. marks another milestone in the district redevelopment led by owner Estein USA and retail partner Trademark Property Co. As part of these transformation efforts, Victory is undergoing a remerchandising, adding 85,000 square feet of new retail space, and making key district enhancements to evolve into a more authentic urban neighborhood.

    Trademark CEO Terry Montesi says they want Victory Park to be the kind of place where people come to discover something new. "Public art, pop-ups, and unique brands like OETL Co. expose Victory Park tenants, residents, and visitors to fresh, emerging ideas and offer a platform for entrepreneurs and artists to showcase their concepts and craft," he says in a release.

    A public art program includes five vibrant murals by local artist Lesli Marshall; an eight-foot steel sculpture in the "V-sign hand gesture by California-based artist Nathan Mabry; and additional pieces rolling out in the coming months, including a large sculpture by Las Vegas artist Tim Bavington, set to be installed this fall near the W Dallas – Victory Hotel.

    downtownshopping
    news/fashion

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    Holiday shopping

    New giant Quge-tip from Dallas-based Q-tip sells out in 24 hours

    Teresa Gubbins
    Dec 10, 2025 | 3:15 pm
    Q-Tip Quge-tip
    Q-Tip
    Q-tip's Quge-tip

    A giant version of an everyday product has sold out in 24 hours: Called the Quge-tip, it's a 6-foot version of the iconic Q-tip, the beauty staple that's been around for more than a century.

    Measuring nearly six feet from tip to tip, Quge-tips feature enlarged swabs and a sturdy stick modeled after the original Q-tips swabs design.

    The Quge-tip was released on December 9 and sold exclusively online in limited quantities for $35. Alas, according to a spokesperson for Dallas-based Elida Beauty, the parent company of Q-tip, the product flew off the virtual shelf.

    "Now that they’re sold out, Q-tips is surprising fans with social giveaways," the spokesperson says.

    The Quge-tip is one of two products just released by Dallas companies — both of which feel like they could be April Fools Day jokes — except that both are for real.

    Dave & Buster's Claw Purse Dave & Buster's Claw PurseD&B

    Dave & Buster's Claw Purse
    The Dallas-based eatertainment chain is leveling up holiday gifting with the debut of the Claw Purse, a limited-edition purse designed by Chain. The Claw Purse is inspired by one of the brand's most iconic games — the claw machine — and according to a release, is "the season's most unexpected fashion statement" for anyone who loves bold style, nostalgia, and a little bit of play.

    To mark a milestone for the brand, the Claw Purse launches alongside the expansion of Dave & Buster's Human Crane, a viral, full-body game experience that turns guests into the claw — where they are lowered down into a bin of huge prizes to grab whatever they choose.

    Beginning in December 2025, the Human Crane will appear in over 112 Dave & Buster's locations with additional stores rolling out nationwide throughout the season.

    But back to the purse: It made its debut at Chain's Holiday House, an event at the company's HQ in L.A., where "it quickly became a crowd favorite among creators, stylists, and culture icons," or so says the release. Which also calls this "the first creative collaboration" between Dave & Buster's and Chain, bringing together Dave & Buster's beloved gameplay with Chain's signature culture-forward point of view. So maybe there will be more collaborations in the future.

    Q-tip's Qugetip Q-tip's Quge-tipQ-tip

    Q-tips Quge-tips
    The Quge-tip is a nearly six-foot supersized version of the "iconic" Q-tip cotton swab, first invented in 1923 and the go-to for beauty, baby care, first aid, cleaning, and everyday moments that call for a gentle, precise touch.

    The six-foot Quge-tip features enlarged swabs and a sturdy stick modeled after the original Q-tips swabs design — offering a new way to experience an iconic tool at a dramatically large scale, designed as a playful, oversized tribute.

    The release nots that Quge-tips tap into a rising trend of consumers using Q-tips swabs for alternative tasks, which now make up a meaningful share of cotton swab use: From dusting high shelves and cleaning hard-to-reach corners to large-scale art projects.

    The six-foot Quge-tip features enlarged swabs and a sturdy stick modeled after the original Q-tips swabs design — offering a new way to experience an iconic tool at a dramatically large scale.

    The company insists it's a real thing — they do a very funny video mocking late-night ads for cheap products — and that after debuting at qugetips.com on December 9, they sold out of their initial run. One note: They do not reveal how many Quge-tips were sold. It could just be, like 10 that were for sale.

    There's a chance they'll be doing another issue, and they encourage interested shoppers to diligently follow their social media.

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