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    Fashion news

    Innovative Dallas family launches new fashion brand tailored to teenage boys

    Stephanie Allmon Merry
    Nov 11, 2020 | 9:30 am
    d.RT boys clothing
    All of the pieces are washable and wrinkle-resistant.
    Photo courtesy of d.RT

    Somewhere between the "boys' department" and the "men's section" lie today's teenage guys — still growing, hard to fit, but possessing their own sense of style. With these challenges in mind, a Dallas family has launched d.RT — a collection of fashion-forward young men's tailored clothing, tees, joggers, jackets, and accessories.

    D.RT (pronounced “dirt”) is the creation of 17-year-old Dylan Robert Thompson, his sister Paula Brunson, and her husband, Brian Brunson, who say they wanted to "fill a void in the market space with designs for young men who appreciate fashion, while providing a value to parents."

    Innovation was key to accomplishing both those goals. The collection had to withstand a teenage boy’s life and be able to grow with rapidly growing 10- to 18-year-olds, they determined. As a result, a signature suit jacket features a whip stitch hem for adjustable sleeve length. A pant contains a loop and button system for adjustable pant hem.

    They even created a fit guide for specific categories within the collection — bomber jackets, quilted jackets, performance hoodies, and more.

    Parents will appreciate that all the fabrics, including tailored items, are washable and wrinkle-resistant. Most pieces in the collection range from $50 to $350.

    "As an athlete, we are required to wear suits before games, and since I am still growing, I was buying one to two suits per year," says Dylan, who hails from Alberta, Canada. "With d.RT, we really wanted to create a suit that grows with you, and is durable by making them machine washable and wrinkle resistant."

    But there's more to it than the clothes.

    The trio also wanted to create a diverse community for young men, an often overlooked fashion and lifestyle demographic. Paula and Brian Brunson, who are raising three young boys in Dallas, want d.RT to help share a positive message to young men about taking pride in their appearance. A blog on the brand’s website will reinforce the message, they say.

    "Our family is very diverse, and Paula and I have three multi-ethnic young boys, which makes diversity a driving force behind our brand," says Brian. "With d.RT, we wanted to create a positive and inclusive community for young men, who are not only seeking fashion advice, but also looking for a resource for life's challenges."

    The founders say they noticed a lack of peer influence for teen boys outside of celebrity, sports, and entertainment, so they set out to make a collection that provides a youthful, yet sophisticated, approach to dressing young men — the next generation of gentlemen.

    "Coming up with a clothing brand for this age group has been something our family has talked about for a long time, and it is so exciting to see our vision come to life," Paula says. "My younger brother, Dylan, has really been the inspiration behind the brand, and we are thrilled to offer not only a clothing line, but a resource for our young men, our next generation of leaders."

    The entire d.RT collection is available in the U.S. and Canada starting November 11 at www.shopdrt.com.

    familiesopeningsnew-york-fashion-week
    news/fashion

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    RETAIL APOCALYPSE

    Mall favorite Francesca's to close all stores in Dallas and nationwide

    Brandon Watson
    Jan 20, 2026 | 1:33 pm
    Francesca's
    Francesca's/ Facebook
    Francesca's is known for its boho-chic dresses and tops.

    After a decade of falling fortunes, Texas-based women’s clothing chain Francesca’s is clearing out all its racks. The once-mighty retailer is closing all of its stores nationwide, including several locations in Dallas-Fort Worth.

    Although the company has not made any official pronouncement, Women’s Wear Daily reports that the brand is currently in the process of liquidating all of its inventory. According to the fashion industry trade journal, some employees are reporting that they were let go without warning, while vendors are allegedly seeking payment on hundreds of millions of dollars in unpaid invoices.

    Francesca’s was founded in Houston in 1999, becoming sought out for its boho-chic offerings that occupied a similar lane to Anthropologie. Over roughly 15 years, it quickly ramped up its footprint, peaking at over 600 locations by 2016.

    That explosive growth did not prove to be popular with shareholders. That same year, the Wall Street Journal reported that its stock prices had plunged to their lowest price since Francesca’s went public in 2011. Despite leadership changes, the chain has been on a downward slope since.

    In 2020, Francesca’s filed for Chapter 11 bankruptcy protection while it sought a buyer for its online operation and brick-and-mortar stores. The chain closed almost 250 of its storefronts by early 2021.

    After completing reorganization and being bought out of bankruptcy by an affiliate of TerraMar Capital and Tiger Capital Group, Francesca’s attempted a revival by launching a tween line, Franki by Francesca’s, and gobbling up celebrity-endorsed lifestyle brand Richer Poorer.

    Francesca's still had Dallas-Fort Worth stores in West Village, Galleria Dallas, Stonebriar Centre in Frisco, Firewheel Town Center in Garland, The Shops at Legacy in Plano, The Shops at Highland Village, Southlake Town Square, NorthEast Mall, Arlington Highlands, Glade Park in Euless, and Sundance Square and The Shops at Clearfork in Fort Worth.

    It’s unclear exactly when the local stores will shutter, but the company recently changed its return policy to state all sales are final after January 14. A request to Francesca’s corporate headquarters for comment was not immediately returned.

    clothingwomenswearretailshoppingclosings
    news/fashion
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