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    Fashion news

    Innovative Dallas family launches new fashion brand tailored to teenage boys

    Stephanie Allmon Merry
    Nov 11, 2020 | 9:30 am
    d.RT boys clothing
    All of the pieces are washable and wrinkle-resistant.
    Photo courtesy of d.RT

    Somewhere between the "boys' department" and the "men's section" lie today's teenage guys — still growing, hard to fit, but possessing their own sense of style. With these challenges in mind, a Dallas family has launched d.RT — a collection of fashion-forward young men's tailored clothing, tees, joggers, jackets, and accessories.

    D.RT (pronounced “dirt”) is the creation of 17-year-old Dylan Robert Thompson, his sister Paula Brunson, and her husband, Brian Brunson, who say they wanted to "fill a void in the market space with designs for young men who appreciate fashion, while providing a value to parents."

    Innovation was key to accomplishing both those goals. The collection had to withstand a teenage boy’s life and be able to grow with rapidly growing 10- to 18-year-olds, they determined. As a result, a signature suit jacket features a whip stitch hem for adjustable sleeve length. A pant contains a loop and button system for adjustable pant hem.

    They even created a fit guide for specific categories within the collection — bomber jackets, quilted jackets, performance hoodies, and more.

    Parents will appreciate that all the fabrics, including tailored items, are washable and wrinkle-resistant. Most pieces in the collection range from $50 to $350.

    "As an athlete, we are required to wear suits before games, and since I am still growing, I was buying one to two suits per year," says Dylan, who hails from Alberta, Canada. "With d.RT, we really wanted to create a suit that grows with you, and is durable by making them machine washable and wrinkle resistant."

    But there's more to it than the clothes.

    The trio also wanted to create a diverse community for young men, an often overlooked fashion and lifestyle demographic. Paula and Brian Brunson, who are raising three young boys in Dallas, want d.RT to help share a positive message to young men about taking pride in their appearance. A blog on the brand’s website will reinforce the message, they say.

    "Our family is very diverse, and Paula and I have three multi-ethnic young boys, which makes diversity a driving force behind our brand," says Brian. "With d.RT, we wanted to create a positive and inclusive community for young men, who are not only seeking fashion advice, but also looking for a resource for life's challenges."

    The founders say they noticed a lack of peer influence for teen boys outside of celebrity, sports, and entertainment, so they set out to make a collection that provides a youthful, yet sophisticated, approach to dressing young men — the next generation of gentlemen.

    "Coming up with a clothing brand for this age group has been something our family has talked about for a long time, and it is so exciting to see our vision come to life," Paula says. "My younger brother, Dylan, has really been the inspiration behind the brand, and we are thrilled to offer not only a clothing line, but a resource for our young men, our next generation of leaders."

    The entire d.RT collection is available in the U.S. and Canada starting November 11 at www.shopdrt.com.

    familiesopeningsnew-york-fashion-week
    news/fashion

    Shopping news

    Irish discount fashion giant Primark to open 3rd Dallas-Fort Worth store

    Stephanie Allmon Merry
    Jun 11, 2026 | 9:18 am
    Primark
    Facebook/Primark
    Primark will open its third DFW store in Arlington in late June.

    International clothing chain Primark is planting a flag in Arlington. The Irish retailer known for trendy clothes at value prices will open a store at The Parks at Arlington mall on June 25, according to a release.

    It will be the brand's third store in Dallas-Fort Worth, after a location in Grapevine Mills that opened in December 2025 and one at Northeast Mall in Hurst that followed in April 2026.

    Primark is a massive European retailer famous for its low-cost, high-turnover approach to home goods, everyday essentials, and fashion — think women’s jeans for $12, men’s T-shirts for $5, and kids’ sweatshirts for $8. Less than the cost of a meal at the food court, but also part of the "fast fashion" industry that critics say contributes to textile waste around the world.

    Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from everyday essentials to stand-out style across women's, men's and kids, as well as beauty, homeware, and accessories.

    Primark has been in expansion mode in the United States and across Texas; there will now be 42 U.S. stores and six in Texas, with more to come.

    "Primark's keen on continuing its Texas expansion," says Kevin Tulip, president of Primark US, in the release. "We've seen first-hand the importance of providing fashion that doesn't break the bank at our stores in the Dallas Fort-Worth area, and we want to continue to fulfill that need. It's incredible to become a part of these communities and be able to offer families a wide selection of trending fashion and everyday essentials at exceptional value."

    The 30,000-square-foot Arlington store will debut with Primark's summer collection, "The Get Away." The release notes that the collection "features standout pieces such as a striped embroidered maxi dress ($30), finished with wave-inspired detailing. Embroidered separates appear throughout the range, all designed for effortless summer dressing. The must-have silhouette of the season is the striped midi dress crafted with 100% cotton ($25). The collection is finished with accessories, swimwear and matching family looks, offering something for everyone this summer."

    Primark in Arlington will open with fanfare at 10:30 am June 25, with a ribbon cutting, local treats, and other fun giveaways - first come, first served, they say.

    The store is now hiring for several roles.

    arlingtonopeningsshopping
    news/fashion
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