Lounge of Style

Front Door Fashion swings open doors to Design District style lounge

Dallas entrepreneurs Nina Lowe and Andrea Isom founded their personal shopping service Front Door Fashion as a way to make shopping easier. Now they're making it more personal.

The partners have opened the doors to their style lounge at 2251 Vantage St. in the Design District to clients seeking in-person consultations. Customers can now drop by to visit with a stylist as opposed to receiving a shipment at home.

"The service has always been about a personal stylist that will put together name-brand fashions customized to your taste," Lowe says. "Now you have the option of having it sent to you or coming into our style lounge and having a one-on-one session."

Lowe and Isom launched Front Door Fashion in spring 2013 for busy professionals who had no time to shop or keep up with fashion trends. It began as an online personal shopping service in which professional stylists selected pieces for customers without their having to set foot in a store.

Just as before, clients create style profiles online, including sizes, likes and dislikes. But now they have the option to make an appointment at the style lounge to view the clothes and accessories selected for them. They can try on the clothes and buy only what they want to keep. Brands include Nicole Miller, Rory Beca, Dolce Vita, Nanette Lepore and Citizens of Humanity, to name a few.

To celebrate their new service mode, Front Door Fashion is offering gift cards ($250 minimum), which grant recipients a one-on-one consultation in the lounge with a professional stylist. The style lounge can also be rented for private events, in which groups can shop right off the racks.

It sounds like a store, but it's not, Isom says. "It's not a retail establishment; it's a styling and fashion service," she says. "Some of our clients want a more personal relationship, or a chance to sit back and have a glass of champagne while they review the styles."

Andrea Isom and Nina Lowe recently opened the Front Door Fashion style lounge in the Design District.

Andrea Isom and Nina Lowe of Front Door Fashion

Photo courtesy of Front Door Fashion

Andrea Isom and Nina Lowe recently opened the Front Door Fashion style lounge in the Design District.

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FALL FÊTE

Dallas luxury boutique and Texas designer team up on new fall fashion line

Photo courtesy of Saint Bernard

Saint Bernard is teaming up with Houston-based designer Lyndsey Zorich for Love Note.

Dallas-born luxury boutique Saint Bernard is getting ready for fall with a new collection created alongside Houston style veteran Lyndsey Zorich. The fashion-forward retailer and the founder/designer of Mason's Daughter have teamed up to launch Love Note by Lyndsey Zorich, a new Saint Bernard-owned brand, that will roll out this fall.

Love Note officially launched on Thursday, September 10 at Saint Bernard stores in Dallas, Southlake, Houston, San Antonio, and Austin, as well as online. Shoppers can expect a feminine collection with a playful take on everyday dressing for women who want to look put together, but not too serious.

Customers will have to be patient, though, because the entire collection won’t debut at once. Instead, the brand will roll out in a series of monthly drops, each with its own seasonal point of view.

Saint Bernard x Lyndsey Zorich Love Note by Lyndsey Zorich is available at Saint Bernard stores across Texas.Photo courtesy of Saint Bernard

The Kick Off is the first drop in September. It's a game day-inspired collection with pieces designed for fall sports and weekend road trips.

In October, The Lean In will debut with more feminine silhouettes, followed by Getting Comfortable, which focuses on the perfect layering pieces for Texas’ warm fall weather.

A longtime Saint Bernard shopper herself, Zorich's unique style and Texas perspective gave her a greater understanding of what Texas customers want. She was involved in everything from the creative direction and textile development to fabrication and production of the brand. The partnership is even more special, as Saint Bernard typically doesn't collaborate with local designers on its branded releases.

“Getting dressed has always been one of my favorite forms of self-expression, and Love Note allowed me to take that idea from concept all the way through the finished product,” said Zorich. "Saint Bernard felt like the right partner, because I genuinely understand and love their customers. Love Note is meant to bring a little more playfulness to getting dressed, pieces that feel personal, special, and bring joy to everyday life.”

According to director of owned brands for Saint Bernard, Ashleigh Goyer, collaborating with Zorich gave Saint Bernard a fresh new way to provide customers with something both recognizable and unexpected.

"She shares her perspective, her lifestyle, and her love of fashion, and she has an incredible ability to make getting dressed feel effortless and personal," said Goyer.

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