American Girl readies the dolls for grand opening at Dallas' Park Lane
A date has arrived for American Girl, the doll store-restaurant-salon chain, who will open American Girl Dallas, their newest location, at The Shops at Park Lane, at 8052 Park Ln., next to Nordstrom Rack and opposite HomeGoods.
According to a release, doors to the new experiential store will open on Saturday, March 2.
This represents a relocation for the store which was previously at Galleria Dallas, where it opened in 2007. Back then, Instagram did not even exist, and TikTok, fuhgedaboutit.
The new store will comprise 14,720 square feet with two levels, featuring a full assortment of American Girl dolls and accessories, along with the brand’s doll-and-girl fashions and bestselling books.
The location boasts an all-new interior design, anchored by a floor-to-ceiling dollhouse feature and a reimagined full-service cafe with private party rooms. Not to mention dedicated personal shoppers and Instagram-worthy photo ops.
For the first time in Dallas, girls will be able to join their dolls in getting a matching hairstyle, mini manicure, or ear-piercing (for the girls only, not the dolls) at the store's Dolled Up Salon. Reservations can be made in advance, and special packages are available with options for personalization.
The American Girl Cafe will host seatings for brunch, lunch, and teatime. It features three private party rooms for birthdays and other occasions, plus a new Berry Bar that offers sweet treats to go.
"We’re thrilled to welcome Dallas fans to our newly imagined experiential store,” says Jamie Cygielman, global SVP and general manager of American Girl. “Centrally located at The Shops at Park Lane, American Girl Dallas features an all-new look and feel that honors our heritage and offers exciting experiences and new ways to celebrate that will make any visit a special Day to Remember. Whether girls and their families are dining in the charming cafe or getting made-to-match looks in the Dolled Up Salon, American Girl Dallas promises to be the place to create unforgettable memories together.”
They'll do a ribbon-cutting on March 2 at 9:45 am, followed by a grand opening weekend March 2-3, with giveaways while supplies last).