Taking it to the streets

Designer Kira Plastinina hits the Big Apple for big-deal photo shoot with Tommy Ton


Jessica Olsson Nowitzki
Photo by Tommy Ton
LUBLU
Photo by Tommy Ton
Candice Lake
Photo by Tommy Ton
Claire Distenfeld
Photo by Tommy Ton
Danni Snyder, Jodi Snyder
Photo by Tommy Ton
Nasiba Adilova
Photo by Tommy Ton
Leandra Medine
Photo by Tommy Ton
Kira Plastinina
Photo by Tommy Ton
LUBLU
Photo by Alyona Adamson
LUBLU
Photo by Alyona Adamson
Candice Lake
Photo by Tommy Ton
LUBLU
Photo by Alyona Adamson
Tommy Ton
Photo by Alyona Adamson

Russian-born designer and SMU student Kira Plastinina took her fashion to the streets — of New York City, that is, for a photo shoot with master photographer Tommy Ton, known for his street-style fashion photography. 

Ton shot Plastinina's LUBLU fall 2013 collection on location around the Big Apple, including Central Park. Plastinina recruited famed fashionistas — including local trendsetter Jessica Olsson Nowitzki, associate director of the Goss Michael Foundation, pictured here — to serve as models for the campaign. 

Other notable ladies in her shoot were Leandra Medine of The Man Repeller; Candice Lake, former model and London-based photographer; Nasiba Adilova, fashion journalist; Miroslava Duma, former editor of Harper's Bazaar Russia; Claire Distenfeld, owner of Fivestory; and Danielle and Jodi Snyder, sisters and founders of of Dannijo jewelry. 

Ton also photographed Plastinina wearing her designs. 

After a glimpse of her line on real women, we are anxiously awaiting the arrival of the LUBLU U.S. flagship store, set to open in Dallas this spring.

Miroslava Duma

Candice Lake

Claire Distenfeld

Danni and Jodi Snyder

Nasiba Adilova

Leandra Medine

Kira Plastinina

The models and photographer Tommy Ton in New York City, en route to a shoot.

Behind the scenes with Miroslava Duma and Tommy Ton.

A candid shot of Candice Lake.

Plastinina reviews photos with Ton.

The photographer becomes the subject.