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    Where to shop

    Where to shop in Dallas right now: 8 must-hit stores for May

    Diana Oates
    May 15, 2023 | 2:00 pm

    Like it or not, warmer temps will be here soon. This month's roundup is full of stores that will get you set up for the upcoming summer season. And while clothes still dominate the list, accessories have found their way into this month's top spots.

    Kat + Noelle

    Photo courtesy of Kat + Noelle

    Kat + Noelle is now open in The Pavilion on Lovers Lane.

    Creed
    The renowned House of Creed recently opened its second Texas location, at NorthPark Center on level one between Neiman Marcus and Dillard's. A favorite perfume house among royals and discriminating clients for centuries, Creed now extends a luxury scent experience to fragrance connoisseurs in Dallas. The focal point of the store is the visual tower, which offers a 360-degree approach to exploring the brand. There is also a VIP room to host events and appointments with clients.

    Gorjana
    This Laguna Beach-based jewelry brand known for its effortless, laid-back style, has just opened two new DFW stores - in Forth Worth’s University Park Village and Southlake’s Town Square - on the heels of their opening at Dallas' West Village. We are swooning over their wide selection of lovely layered looks in gold, as well as their selection of diamond huggies for the ears.

    Kat + Noelle
    Park Cities resident Shannon Jud recently opened this fun and feminine boutique at The Pavilion on Lovers Lane. Named after the owner's two daughters, the store offers a collection of resort-inspired women's apparel and accessories, fragrances, home decor, and gifts. Brands to look out for include Beatrice b, De Loreta, Tallulah & Hope, No Pise La Grama, Gissa Bicalho, Neubyrne, The Wolfgang, VIETRI, Ortigia Sicilia, and more.

    Marie Oliver at Tootsies
    This North Carolina-based brand, founded in 2017 by Sarah Doggett Evenson, has been taking the Southern fashion scene by storm with its colorful apparel perfect for any Dallas social gathering. Here's an exclusive chance to shop the collection at Tootsies on Thursday, May 18, from 5-7 pm, with the founder on site. Grab a cocktail and shop for a cause, too, as a percentage of sales will go to The Birthday Party Project.

    Parker & Hyde
    Riding the momentum of successful woven tote collection, this Dallas-based brand has now launched a golf shirt collection for men. The shirts are made with materials that are wrinkle-free, machine washable, and have four-way stretch and moisture wicking capabilities. It also has a stiff collar that enables it to be worn both on the golf course and at the office, paired with a blazer, when it is time to do some business. The shirts retail for $88 and come in a variety of colors.

    Rhone
    Founded in 2014 by brothers Nate and Ben Checketts, this premium men's wellness brand is now open at NorthPark Center on level one in between Macy's and Dillard's. The focus is on best-in-class, performance-driven apparel that is engineered for an active man's lifestyle.

    Studs
    The chic ear-piercing studio and boutique recently opened its first local boutique in Dallas' West Village. Studs offers affordable, on-trend earrings made for healed holes and everyday wear, which cater to Gen Z and millennial shoppers but are loved by all ages. They sell more than 250 earrings ranging from $10-160 per earring. They also do ear piercings using needles (never guns) and tout themselves as authorities on "ear scaping."

    Vessels
    A new store has blossomed in the Bishop Arts District by the same folks that brought the area the ever-popular Oasis Plant Shop. Located directly across the street, this boutique features planters, coffee cups, bowls, and more made by local ceramicists. A lot of the pottery is even made in-house. Shoppers can check out the uber-local shop and support their neighbors doing really cool things with their hands.

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    Discount Shopping News

    The TJ Maxx of outdoor gear stores Sierra to make DFW debut in Allen

    Teresa Gubbins
    Oct 14, 2025 | 11:24 am
    Sierra
    Sierra
    Sierra

    A new store with brand name active and outdoor gear at low prices is coming to Dallas: Sierra, which is sort of like the TJ Maxx version of an outdoor equipment store, will open a location at The Village at Allen, at 170 E. Stacy Rd. #2030.

    This is only the second location for Sierra, following its recent Texas debut in San Antonio. According to a release, it'll open on Saturday, October 18 with a grand opening celebration starting at 8 am, including DJ, giveaways, and a hidden tag activity offering a chance to win a Sierra gift card.

    Sierra is the go-to destination for value on top active and outdoor brands, with savings of up to 20–60 percent less than department and specialty store prices. They sell gear for every outdoor pursuit, whether it’s a leisurely neighborhood walk, cycling along The Allen Bike Trail, or golfing at Watters Creek.

    The company was founded in 1986 and is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide, whose subsidiaries include T.J. Maxx, Marshalls, HomeGoods, Winners, and TK Maxx.

    There are currently 138 Sierra stores selling apparel, footwear, and gear for the whole family. Some of the current finds include GoreTex jackets, Perrin hiking boots, Adidas duffel bags, Sherpa sweaters, North Face ski pants, Frye knee-high harness boots, Free People denim jackets, Pendleton rain boots, Carhartt beanies, and more.

    “We’re excited to bring the Sierra experience to more Texans with our new store in Allen, extending our reach to the greater Dallas-Fort Worth community,” says Sierra Assistant marketing VP Amanda Johnson in a statement. "Sierra is committed to making active lifestyles accessible for everyone. From outdoor adventures to everyday activities, our goal is to provide premium apparel, footwear and gear at prices that make staying active simple and attainable."

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