New home decor brand breaks in first shop along Dallas’ Knox Street strip
Dallas’ Knox-Henderson shopping district is about to become the launching pad for a new home decor brand. The I.O. Metro on McKinney Avenue has been quietly undergoing a facelift, and it reopens February 1 as Erdos at Home.
This is the Erdos at Home’s first of 12 revamped storefronts — all former I.O. Metro locations.
Helmed by interior designer John Erdos, the home furnishings brand aims to provide something different from its Knox-Henderson neighbors Z Gallerie, Pottery Barn, and Restoration Hardware. Although the price points appear similar — from $25 tabletop accessories to $4,595 tufted leather couches — the store will not feel as mass market, says Erdos.
“A lot of our competitors do a great job at a particular look or style, but we want to cast a wider net,” he says. “We’re not going to flood the market with one particular style because it will sell well. We’d rather come in with a collection, believe in it strongly, and a few months later, have a whole new collection.”
The four spring collections are inspired by a few of Erdos’ favorite locations — The Hamptons, Palm Springs, Tribecca, and Westport — and include a spectrum of textures, from beachy, worn woods and sexy, masculine leathers to colorful velvet and retro metals. Erdos says the brand will eschew fads and trends, and there’s another great reason to snap your purchase for Instagram: Each piece is limited edition. Once a style is sold out, it’s gone.
Each shop will house the full collections and provide interior design consultations at no charge. Customers can set up appointments with designers, who will visit homes for measurements, a discussion of goals, and Erdos at Home recommendations.
“Even if you just have a small space that you want to put together, and you just don’t know how to do it, we can help,” Erdos says. “It can be, as we say, from a mantel to a mansion.”
You may spot a Far East influence or two among the designs, as Erdos is returning to the States from a 24-year stint in Singapore. He moved there for his job with J. Crew before opening an eponymous furniture store on the side, which attracted celebrities such as Giorgio Armani and Julia Roberts. Eventually his hobby became full-time.
But the opportunity to move to Dallas as CEO of I.O. Metro to head up the company’s under-the-radar rebranding — and refresh the dozen storefronts scattered across the nation — was too good to pass up.
“The fact that Dallas had a strong arts and design community was certainly an attraction,” he adds. “It’s so vibrant and active. It’s exciting to be a part of it.”
Other Erdos at Home locations include Oklahoma City, Oklahoma; Fayetteville, Arkansas; and Memphis, Tennessee. Still, Erdos says, “No matter how big we get, we always want to consider ourselves a local business.”