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    Deep Ellum Shopping

    Precious Deep Ellum shop Life of Riley moves to treasured new location

    Teresa Gubbins
    Apr 4, 2017 | 1:38 pm
    Life of Riley, Deep Ellum
    Life of Riley is on the move.
    Photo courtesy of Life of Riley

    The charming gift and home shop Life of Riley is relocating to a new address that's rich with historical heritage. After three years in its current location at 2646 Main St., the store will move in April to 2814 Main St., aka the Carson Warehouse building.

     

    Co-owner Billy Milner says that he's always had a thing for that building.

     

    "Carson Warehouse has always been one of my favorite buildings in this neighborhood," Milner says. "I remember going there five years ago when there was a gallery show. But instead of looking at the art, I was paying more attention to the building. Something about it draws me in."

     

    Milner had done some work with Elefant Press, which was renting space in the building, but relocated to Richardson in 2016. Milner got on it immediately.

     

    "The owners of the building are the lawyers who office upstairs, and they never even put a 'for lease' sign out," he says. "They were looking for something that would mesh with them upstairs, and not a food place."

     

    That building is one of the few in Deep Ellum that's on the historical register. Dallas City Hall says it was "The Palace Blacksmith Shop, built in 1917," and thought to be "the last blacksmith shop still standing in Dallas" (although another City Hall document says it was built in 1914).

     

    According to flashbackdallas.com, the building has housed many automotive-related endeavors over the years.

     

    Life of Riley will be out of its current space at the end of April; landlord Scott Rohrman​ says he's in talks with a couple of retail concepts to replace the shop.

     

    Milner anticipates a May opening in the new space. With the move, Life of Riley will also do a subtle pivot in its direction.

     

    "The new store is slightly smaller, so we're going to focus less on furniture and place a high focus on our consumable items like candles, soaps, and personal care. We're also going to increase our selection of greeting cards and paper products, with a wall in the back dedicated to cards."

     

    He's also focused on ambience. "I've always loved shopping in Boston or New York, where the stores have that feeling that they wrap themselves around you, and there's so much to look at. That atmosphere has always spoken to me the most, and that's one of my main goals for the new store."

     
    deep-ellumshopping
    news/home-design

    Shopping Time

    Where to shop in Dallas right now: 6 new stores and finds for July

    Raven Jordan
    Jul 8, 2025 | 12:37 pm
    Barbie's House
    Barbie's House
    Barbie's House

    Summer can often be sleepy when it comes to new store openings, but summer 2025 is not taking a break. This edition of Where to Shop, CultureMap's monthly column of shops and sales, has six new finds, dominated by home decor stores, but also new clothing brands and collections.

    Here's where to shop in Dallas in July 2025:

    Aroma 360
    Home and office fragrance store at Galleria Dallas carries automatic diffusers, reed diffusers, car scents, candles, and sprays. They have a brand new Miami collection, featuring notes like bergamot, pineapple, driftwood, and grapefruit. One signature item is the Mini Pro Scent Diffuser, a $300 automatic diffuser that uses waterless and heatless technology to scent up to 600 square feet.

    Barbie's House
    Barbie Clariday originally founded a home furnishings store in 1999 to serve Houston clients. Now 25 years later, her daughter Jennifer Brown has opened a spinoff in Prosper, offering the same mix of fine furniture, home accessories, gifts, and design services where they'll help find the perfect decorative item or furnish an entire home. They sell bed comforter sets, pillows, chairs, and gifts from brands like Oh My Mahjong and B's Knees candles.

    Conrad Shades
    Luxury window shades brand is now available exclusively inside the Holly Hunt showroom in the Design District. Holly Hunt carries the full catalogue of 150 woven designs, including the recently launched Japanese-inspired Shibui Collection. Highlights include the Indigo and Sakuru shades, crafted from recycled denim fibers, and the Kata shade, which evokes the dying and weaving traditions of Japan.

    OmniThreads 
    Dallas-based clothing brand inspired by spirituality, Greek mythology, and the zodiac is online only, where it sells T-shirts, hoodies, dad hats, and kids shirts. Here's where to get T-shirts for every sign of the Zodiac, from Aries to Pisces, rendered in vivid, graffiti-esque designs and colors. They have an eco-friendly mission, using biodegradable packaging and paperless receipts.

    Sephora
    Beauty chain has opened a location in Allen at the Allen Premium Outlets, next to the Kate Spade store. It's a regular Sephora store, not an outlet, which stocks the usual assortment of cosmetics, skincare, fragrance, and makeup from Glossier, Makeup by Mario, and Summer Fridays. There is no shortage of Sephora locations with 30 in the DFW area including Galleria Dallas, Preston Royal, and Willow Bend in Plano.

    Weekend Academy
    Walmart’s newest private fashion brand fills a space in the fashion market for Gen Alpha, ages 7-14. The tween-specific clothing brand features 65 clothing items for girls and boys including denim, graphic tees, fleece, skirts and dresses, footwear, and accessories, with a majority of items available under $15 and many under $10. Weekend Academy joins Walmart's two other clothing brands for younger shoppers: Wonder Nation brand for kids and No Boundaries brand for Gen Z teens and young adults.

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    news/home-design
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