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House & Garden

TreeHouse Dallas opens with groovy party and revolutionary mission

Teresa Gubbins
Jun 5, 2017 | 12:53 pm
Treehouse
TreeHouse Dallas is now open.
Photo courtesy of TreeHouse

Revolutionary home decor store TreeHouse Dallas opened on June 1 with an unrivaled welcome party that felt more like a shindig at some swanky mansion than it did a retail launch.

The Austin-based company is a first-of-its-kind home improvement store. Its products and services promote healthy and sustainable spaces and thoughtful building. Dallas is the second location; a third is penciled in for Plano.

TreeHouse Dallas is the anchor tenant in the new The Hill redevelopment, the shopping center at the northeast corner of US-75 and Walnut Hill Lane that's being refashioned into an open-air retail center with a new slate of dining, home, and healthy-living concepts.

The crowd at the event was eclectic and artsy, from sunglasses-at-night splendor to longhairs in tie-dye T-shirts. Staffers from nearby restaurants Nazca Kitchen and Red Hot & Blue BBQ — such a cool neighborly move — rolled out tray after tray of snacks from the store's high-tech in-house kitchen. Bartenders from the Grand Bevy concocted New-Age themed cocktails with names like Water and Metal, served in real glassware, not disposable plastic. Thank you!

The Dallas location is the first energy-positive big-box store in the world, meaning the store will generate excess renewable energy using solar panels, battery packs, and cutting-edge architectural design, then send unused energy back into the city grid.

TreeHouse provides progressive products, great design, human-centered services, and leading-edge technology. A sample of unique products in which TreeHouse is the only retailer include:

Haiku ceiling fans. The Haiku ceiling fan is described as the most advanced ceiling fan in the world, reducing energy use through elegant design, incredible performance, and exceptional efficiency, as they are 700 percent more efficient than a standard ceiling fan.

Haiku lights. From sleek design and long-lasting LEDs to its range of user-focused features, Haiku Light fixtures represent effectiveness, convenience, and efficiency at the highest level. With more than 2 billion unique feature combinations, Haiku Lights produce 50 percent more light than a typical 60-watt incandescent bulb and last more than 30 times as long.

Romabio paint. The world’s first cradle-to-cradle certified paint, Romabio is among the healthiest, most beautiful, and durable paints available in the world today. Romabio paints are derived from natural sources, using minerals and sustainable resources.

Other state-of-the-art TreeHouse products include:

  • A Tesla Powerwall, the groundbreaking battery for the home.
  • Nest smart home products including the Nest Cam, Nest Protect, and Nest Thermostat.
  • Nebia Shower Head. This Tim Cook-backed Kickstarter phenomenon conserves thousands of gallons of water per year by atomizing droplets to create 10 times more surface area and offers a spa-like shower experience.
  • Dunn-Edwards Paint. Dunn-Edwards' mission is to provide the best-performing latex paint in an environmentally responsible manner. Its Zero Volatile Organic Compound (VOC) colorants perform the same as conventional colorants, but with no added VOC solvents. Zero VOC paint can remain 100 percent Zero VOC, even when tinted to the deepest colors.
  • Bolefloor. The world’s first industrial-scale manufactured hardwood flooring features naturally curved lengths that follow a tree’s natural growth.

Founder Jason Ballard made a speech about our responsibility to the planet that was so stirring, some attendees said they were moved to tears.

“We asked ourselves what a home improvement store would look like if it were an answer to the question, ‘What is needed to actually help people make their homes better in every way?’ and everything else flowed from there," Ballard said. "We hire the best people. We educate, inspire, and collaborate. This is home improvement as it should have been all along.”

TreeHouse is now in the midst of a giveaway program that runs until June 11, in which customers can enter to win prizes such as a Nest Thermostat, a Festool drill kit, Dunn-Edwards paints, a GreenPan 11-piece Venice pro set, a 150-gallon Poly-Mart rain barrel, Berkey water filters, and a Lollygagger outdoor lounge chair.

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SOUTHERN EXPOSURE

Southern Living unveils inspirational Idea House in Texas Hill Country

Kimberly Reeves
Sep 22, 2026 | 12:34 pm
Southern Living Idea House 2026​
Photo courtesy of Laurey Glenn/Southern Living
The 4,000-square-foot Idea House in Frieden, a development in Fredericksburg, combines stone, brown siding, and a metal roof.

The 2026 Southern Living Idea House opened for public tours on September 18 in Fredericksburg, bringing the magazine's long-running showcase-home series to the Hill Country.

The 4,000-square-foot house is in Friedën, a planned community about three miles from downtown Fredericksburg. The development is expected to include roughly 230 to 250 custom single-family homes when complete, along with commercial space, retail, offices, multifamily housing, trails, lakes, and green space.

The Idea House program is part model home, part design experiment, and part brand statement for Southern Living. For more than 35 years, the magazine has worked with builders, architects, designers, and landscapers to create homes in different parts of the South, usually pairing regional references with current home-design trends. Past projects have included homes in Nashville, Louisiana, Georgia, coastal Texas, and the Carolinas.

Southern Living Idea House 2026\u200b This room really plays with textures, including an abstract art piece that looks a little like crushed velvet.Photo courtesy of Laurey Glenn/Southern Living

Texas last hosted a Southern Living Idea House in 2018, when the magazine renovated a 1980s fixer-upper in Austin's Northwest Hills. That project leaned on local architecture and design talent to turn an older house into a more open, family-oriented home.

This year's Fredericksburg project is a new-build contemporary farmhouse. The exterior mixes limestone, brown siding, and a dark metal roof, with separate wings arranged around a broad drive. The home also has floor-to-ceiling windows, multiple porches, and a backyard fire pit, which are meant to connect the interiors to the surrounding Hill Country setting.

The design team included a secondary private casita, a feature Southern Living says was intended as a nod to Fredericksburg's historic Sunday houses. Those small in-town homes, traditionally near churches, were once used by German settlers who had to travel long distances into Fredericksburg on weekends for church, shopping, and social visits.

Southern Living Idea House 2026\u200b Dark wood cabinetry and brass hardware frame the kitchen’s veined stone backsplash and large island.Photo courtesy of Laurey Glenn/Southern Living

The interiors were split among three Texas designers: Jean Liu of Dallas, Marcus Mohon of Austin, and Paloma Contreras of Houston. The broader team includes builders Melanie Sparks and Chris McGinley of Kurk Homes, architect Andrew Bray of Mustard Architects in Fredericksburg, and landscape designer Melissa Gerstle of Dallas.

The kitchen uses dark wood cabinetry, brass hardware, pale pendant lights, and a heavily veined stone backsplash. It is more formal than a typical farmhouse kitchen, but the long island and six counter stools keep it oriented around gathering rather than display.

One bedroom takes a more traditional approach, with a four-poster bed, exposed wood beams, and green scenic wallcovering wrapped around the room. A matching green chair near the window and a pale patterned rug keep the palette tied together without making the room monochromatic.

Southern Living Idea House 2026\u200b Green scenic wallcovering surrounds a four-poster bed beneath exposed wood beams.Photo courtesy of Laurey Glenn/Southern Living

Southern Living editor-in-chief Sid Evans said in the release that the house was designed to take cues from the Hill Country landscape while showing "a home that's as warm and welcoming as it is stylish and innovative."

Public tours run through December 20 at 518 Interlaken St. Tours are scheduled Thursdays through Saturdays from 10 am to 5 pm and Sundays from noon to 5 pm. Tickets are $44, with part of the proceeds benefiting Operation Finally Home, the Hunt Preservation Society, and the Gillespie County Historical Society/Pioneer & Vereins Kirche Museums.

Southern Living Idea House 2026\u200b Look out for this cover on newsstands to pick up a copy and learn more about the home.Photo courtesy of Laurey Glenn/Southern Living

Southern Living is also scheduling several event weekends during the tour run, including Volvo test-drive weekends and a Holiday Classics event from December 4-6.

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