House & Garden
TreeHouse Dallas opens with groovy party and revolutionary mission
Revolutionary home decor store TreeHouse Dallas opened on June 1 with an unrivaled welcome party that felt more like a shindig at some swanky mansion than it did a retail launch.
The Austin-based company is a first-of-its-kind home improvement store. Its products and services promote healthy and sustainable spaces and thoughtful building. Dallas is the second location; a third is penciled in for Plano.
TreeHouse Dallas is the anchor tenant in the new The Hill redevelopment, the shopping center at the northeast corner of US-75 and Walnut Hill Lane that's being refashioned into an open-air retail center with a new slate of dining, home, and healthy-living concepts.
The crowd at the event was eclectic and artsy, from sunglasses-at-night splendor to longhairs in tie-dye T-shirts. Staffers from nearby restaurants Nazca Kitchen and Red Hot & Blue BBQ — such a cool neighborly move — rolled out tray after tray of snacks from the store's high-tech in-house kitchen. Bartenders from the Grand Bevy concocted New-Age themed cocktails with names like Water and Metal, served in real glassware, not disposable plastic. Thank you!
The Dallas location is the first energy-positive big-box store in the world, meaning the store will generate excess renewable energy using solar panels, battery packs, and cutting-edge architectural design, then send unused energy back into the city grid.
TreeHouse provides progressive products, great design, human-centered services, and leading-edge technology. A sample of unique products in which TreeHouse is the only retailer include:
Haiku ceiling fans. The Haiku ceiling fan is described as the most advanced ceiling fan in the world, reducing energy use through elegant design, incredible performance, and exceptional efficiency, as they are 700 percent more efficient than a standard ceiling fan.
Haiku lights. From sleek design and long-lasting LEDs to its range of user-focused features, Haiku Light fixtures represent effectiveness, convenience, and efficiency at the highest level. With more than 2 billion unique feature combinations, Haiku Lights produce 50 percent more light than a typical 60-watt incandescent bulb and last more than 30 times as long.
Romabio paint. The world’s first cradle-to-cradle certified paint, Romabio is among the healthiest, most beautiful, and durable paints available in the world today. Romabio paints are derived from natural sources, using minerals and sustainable resources.
Other state-of-the-art TreeHouse products include:
- A Tesla Powerwall, the groundbreaking battery for the home.
- Nest smart home products including the Nest Cam, Nest Protect, and Nest Thermostat.
- Nebia Shower Head. This Tim Cook-backed Kickstarter phenomenon conserves thousands of gallons of water per year by atomizing droplets to create 10 times more surface area and offers a spa-like shower experience.
- Dunn-Edwards Paint. Dunn-Edwards' mission is to provide the best-performing latex paint in an environmentally responsible manner. Its Zero Volatile Organic Compound (VOC) colorants perform the same as conventional colorants, but with no added VOC solvents. Zero VOC paint can remain 100 percent Zero VOC, even when tinted to the deepest colors.
- Bolefloor. The world’s first industrial-scale manufactured hardwood flooring features naturally curved lengths that follow a tree’s natural growth.
Founder Jason Ballard made a speech about our responsibility to the planet that was so stirring, some attendees said they were moved to tears.
“We asked ourselves what a home improvement store would look like if it were an answer to the question, ‘What is needed to actually help people make their homes better in every way?’ and everything else flowed from there," Ballard said. "We hire the best people. We educate, inspire, and collaborate. This is home improvement as it should have been all along.”
TreeHouse is now in the midst of a giveaway program that runs until June 11, in which customers can enter to win prizes such as a Nest Thermostat, a Festool drill kit, Dunn-Edwards paints, a GreenPan 11-piece Venice pro set, a 150-gallon Poly-Mart rain barrel, Berkey water filters, and a Lollygagger outdoor lounge chair.
