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"I'll do anything not to get a real job"

Queen of the Dallas vintage scene Leslie Pritchard reinvents herself again andagain

Austin Morton
Sep 25, 2012 | 5:00 pm
  • Again & Again owner Leslie Pritchard.
    Photo by Conner Howell
  • The store showcases a mix of home must-haves, from seating to lighting toaccessories.
    Photo by Conner Howell
  • Colorful spools of thread for Again & Again's custom and restyling work.
    Photo by Conner Howell
  • Need some custom throw pillows? Again & Again has the tools.
    Photo by Conner Howell
  • Owner Leslie Pritchard says she's never bought a new piece of furniture — noteven a lamp.
    Photo by Conner Howell
  • Furniture awaits a new, stylish life.
    Photo by Conner Howell

Leslie Pritchard traipses about her Design District warehouse on Riverfront Boulevard, the new home of Again & Again, like a queen surveying her lands. In place of verdant fields and rolling hills, however, are rows upon rows of vintage furniture in all manner of shapes, sizes and conditions.

A freshly lacquered Ming dresser gleams next to a midcentury credenza that, while stylish, could use a little TLC. Scores of chairs — wingback, spoonback, Chippendale, slipper, tulip — huddled among an equally disparate variety of occasional tables and lamps await their chance at a new life. As Pritchard cheerfully navigates the surrounding chaos, you get the sense that she’s walked these concrete floors her entire life, yet the thrill has never worn off.

“Can you believe this was wasting away in someone’s attic?” she says emphatically, her arms outstretched in a pose reminiscent of Vanna White — with three times the enthusiasm. A quick glance at the object in question reveals a modest-looking sofa covered in a dowdy floral fabric. Grandma chic, if you will. After a second take, Pritchard points out the artful modern lines, disclosing that what looks like an afterthought is actually a mint condition Milo Baughman piece one upholstery job away from being the envy of any midcentury collector.

“It’s not easy to fill a warehouse with dirty furniture and convince people they should buy it,” Pritchard says. “But I’m just the girl for the job.”

“It’s not easy to fill a warehouse with dirty furniture and convince people they should buy it,” she says. “But I’m just the girl for the job.”

Pritchard discovered her passion back when “vintage” meant old — and usually dilapidated. At 14, she spied her first restoration project: an iron bed that had been her grandmother’s, rusted from years of neglect out in the family barn. Her mother tried to talk her out of using it, but needless to say the refinished bed remains in her parents’ house to this day.

“I found my first thrift store at 19 when I moved to Amarillo, and a love affair was born,” says Pritchard, who prides herself on having never bought a single piece of new furniture. (“Not even a lamp,” she says proudly.) In her early 30s and living in Dallas, she was out the door by 6 am every Saturday, without exception, to hit all the local estate sales. And after her two boys left the nest, in 2005, she funneled all that fervor and creativity into a little pink house on Bonita Avenue (now a hair salon), where she sold her pet projects under the name Again & Again.

Dallas embraced that little store, likely because the city had never seen anything like it. Pritchard’s old-can-be-new-again concept was a novel one, uncharted territory in a city known for its opulent homes filled with equally fancy furnishings. In need of more room to keep up with the growing demand, she expanded to Henderson Avenue about four years later, but even that space would eventually prove inadequate.

“We found that because we didn’t have as much square footage, people weren’t as willing to come to East Dallas to shop,” she says. The logical next step was the Design District, and if she was going to make the leap, she was going to do it right. Pritchard was set on a Riverfront flagship, but because nothing was available at the time she needed to move, she settled for a spot on nearby Howell Street in July 2011 and waited.

​ “I don’t pretend to be fancy,” Pritchard says. “I don’t pretend to be Jan Showers or some high-end designer. I’m just a girl that loves form. I believe in it.”

Fast-forward to the present day, and what seemed like a pipe dream or a neurotic hobby to some is now a blossoming enterprise. “It’s [been] such a wild ride, kinda like riding a rocket ship,” she says. “You have to hold on for dear life!” With two 12,000-plus-square-foot warehouses, a coveted 1st Dibs account and a solid-gold reputation to show for all of her hard work, it seems Leslie Pritchard is doing better than simply hanging on. One could argue that Again & Again’s latest incarnation is its best yet.

“The Design District, in addition to giving us more space to work with, has really opened us up to the [interior] designers — local designers and those traveling from New York and Florida,” she says. Indeed, the transition from best-kept secret to big kid in town comes with its fair share of changes.

While Pritchard still maintains the Howell Street location for consignment and overflow, Riverfront is her true pride and joy. When we met, she was putting the finishing touches on its front showroom, filled with beautifully restored pieces and designed specifically to help potential buyers make better use of their imaginations. Assisting with that mission are four bar-type setups, where knowledgeable Again & Again employees and Pritchard herself go one-on-one with customers to talk upholstery fabrics, lighting, custom throw pillows and, the crown jewel, custom furniture.

“If someone brings me a picture, I can build it,” she says. “We can custom fabricate anything — chairs, case goods, headboards — but, in particular, we focus on those styles you just can’t get a hold of, that one-of-a-kind accent piece you’ve dreamt about.”

As for her go-to sources for furniture and home décor, this should come as no surprise: “Estate sales, Salvation Army and the Genesis Benefit Thrift Store.”

The real fun begins a few steps beyond the shining displays and carefully curated vignettes, however — in the back room, which houses the true works of art, the “scrappy, soiled, dirty, used furniture … with great shape,” as Pritchard puts it. It’s in that room where she truly dazzles: intently listening as patrons describe, in great detail, the interiors of their homes and the just-right pieces that would complete them; walking around the store making suggestions, offering up personal advice and recounting past projects that might spur inspiration; and radiating the same vibrant energy from her interactions with the first customer to the very last.

“I don’t pretend to be fancy,” she says. “I don’t pretend to be Jan Showers or some high-end designer. I’m just a girl that loves form. I believe in it.”

Though her schedule is as jam-packed as her warehouses — talking to customers, looking at items to purchase, scrutinizing plans for custom builds, routing shipments, organizing the fabric bar, ticking things off a never-ending to-do list — Pritchard does find time to enjoy her favorite city. Admittedly a creature of habit, she frequents a short list of bars and restaurants, including Cedars Social, Parigi, Driftwood, Boulevardier, and Central 214. As for her go-to sources for furniture and home décor, this should come as no surprise: “Estate sales, Salvation Army and the Genesis Benefit Thrift Store.” You can take the owner out of the store, but you can’t take the store out of the owner.

It’s true that she’s never “off,” physically or mentally. I realized this when she gleefully recounted a story to me in which she was literally awakened in the night by the thought of a brass rams-head dining table. The funny thing is, she wouldn’t have it any other way.

“My dearest friends and some of the coolest people I’ve met have all walked through that door,” she says sincerely. “That’s the best part, getting to do more of what I love with more people. It’s an around-the-clock, labor-of-love endeavor, but I’ll do anything not to get a real job.”

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news/home-design

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SOUTHERN EXPOSURE

Southern Living unveils inspirational Idea House in Texas Hill Country

Kimberly Reeves
Sep 22, 2026 | 12:34 pm
Southern Living Idea House 2026​
Photo courtesy of Laurey Glenn/Southern Living
The 4,000-square-foot Idea House in Frieden, a development in Fredericksburg, combines stone, brown siding, and a metal roof.

The 2026 Southern Living Idea House opened for public tours on September 18 in Fredericksburg, bringing the magazine's long-running showcase-home series to the Hill Country.

The 4,000-square-foot house is in Friedën, a planned community about three miles from downtown Fredericksburg. The development is expected to include roughly 230 to 250 custom single-family homes when complete, along with commercial space, retail, offices, multifamily housing, trails, lakes, and green space.

The Idea House program is part model home, part design experiment, and part brand statement for Southern Living. For more than 35 years, the magazine has worked with builders, architects, designers, and landscapers to create homes in different parts of the South, usually pairing regional references with current home-design trends. Past projects have included homes in Nashville, Louisiana, Georgia, coastal Texas, and the Carolinas.

Southern Living Idea House 2026\u200b This room really plays with textures, including an abstract art piece that looks a little like crushed velvet.Photo courtesy of Laurey Glenn/Southern Living

Texas last hosted a Southern Living Idea House in 2018, when the magazine renovated a 1980s fixer-upper in Austin's Northwest Hills. That project leaned on local architecture and design talent to turn an older house into a more open, family-oriented home.

This year's Fredericksburg project is a new-build contemporary farmhouse. The exterior mixes limestone, brown siding, and a dark metal roof, with separate wings arranged around a broad drive. The home also has floor-to-ceiling windows, multiple porches, and a backyard fire pit, which are meant to connect the interiors to the surrounding Hill Country setting.

The design team included a secondary private casita, a feature Southern Living says was intended as a nod to Fredericksburg's historic Sunday houses. Those small in-town homes, traditionally near churches, were once used by German settlers who had to travel long distances into Fredericksburg on weekends for church, shopping, and social visits.

Southern Living Idea House 2026\u200b Dark wood cabinetry and brass hardware frame the kitchen’s veined stone backsplash and large island.Photo courtesy of Laurey Glenn/Southern Living

The interiors were split among three Texas designers: Jean Liu of Dallas, Marcus Mohon of Austin, and Paloma Contreras of Houston. The broader team includes builders Melanie Sparks and Chris McGinley of Kurk Homes, architect Andrew Bray of Mustard Architects in Fredericksburg, and landscape designer Melissa Gerstle of Dallas.

The kitchen uses dark wood cabinetry, brass hardware, pale pendant lights, and a heavily veined stone backsplash. It is more formal than a typical farmhouse kitchen, but the long island and six counter stools keep it oriented around gathering rather than display.

One bedroom takes a more traditional approach, with a four-poster bed, exposed wood beams, and green scenic wallcovering wrapped around the room. A matching green chair near the window and a pale patterned rug keep the palette tied together without making the room monochromatic.

Southern Living Idea House 2026\u200b Green scenic wallcovering surrounds a four-poster bed beneath exposed wood beams.Photo courtesy of Laurey Glenn/Southern Living

Southern Living editor-in-chief Sid Evans said in the release that the house was designed to take cues from the Hill Country landscape while showing "a home that's as warm and welcoming as it is stylish and innovative."

Public tours run through December 20 at 518 Interlaken St. Tours are scheduled Thursdays through Saturdays from 10 am to 5 pm and Sundays from noon to 5 pm. Tickets are $44, with part of the proceeds benefiting Operation Finally Home, the Hunt Preservation Society, and the Gillespie County Historical Society/Pioneer & Vereins Kirche Museums.

Southern Living Idea House 2026\u200b Look out for this cover on newsstands to pick up a copy and learn more about the home.Photo courtesy of Laurey Glenn/Southern Living

Southern Living is also scheduling several event weekends during the tour run, including Volvo test-drive weekends and a Holiday Classics event from December 4-6.

home design design inspiration interior design southern living fredericksburg hill country
news/home-design

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