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    "I'll do anything not to get a real job"

    Queen of the Dallas vintage scene Leslie Pritchard reinvents herself again andagain

    Austin Morton
    Sep 25, 2012 | 5:00 pm
    • Again & Again owner Leslie Pritchard.
      Photo by Conner Howell
    • The store showcases a mix of home must-haves, from seating to lighting toaccessories.
      Photo by Conner Howell
    • Colorful spools of thread for Again & Again's custom and restyling work.
      Photo by Conner Howell
    • Need some custom throw pillows? Again & Again has the tools.
      Photo by Conner Howell
    • Owner Leslie Pritchard says she's never bought a new piece of furniture — noteven a lamp.
      Photo by Conner Howell
    • Furniture awaits a new, stylish life.
      Photo by Conner Howell

    Leslie Pritchard traipses about her Design District warehouse on Riverfront Boulevard, the new home of Again & Again, like a queen surveying her lands. In place of verdant fields and rolling hills, however, are rows upon rows of vintage furniture in all manner of shapes, sizes and conditions.

    A freshly lacquered Ming dresser gleams next to a midcentury credenza that, while stylish, could use a little TLC. Scores of chairs — wingback, spoonback, Chippendale, slipper, tulip — huddled among an equally disparate variety of occasional tables and lamps await their chance at a new life. As Pritchard cheerfully navigates the surrounding chaos, you get the sense that she’s walked these concrete floors her entire life, yet the thrill has never worn off.

    “Can you believe this was wasting away in someone’s attic?” she says emphatically, her arms outstretched in a pose reminiscent of Vanna White — with three times the enthusiasm. A quick glance at the object in question reveals a modest-looking sofa covered in a dowdy floral fabric. Grandma chic, if you will. After a second take, Pritchard points out the artful modern lines, disclosing that what looks like an afterthought is actually a mint condition Milo Baughman piece one upholstery job away from being the envy of any midcentury collector.

    “It’s not easy to fill a warehouse with dirty furniture and convince people they should buy it,” Pritchard says. “But I’m just the girl for the job.”

    “It’s not easy to fill a warehouse with dirty furniture and convince people they should buy it,” she says. “But I’m just the girl for the job.”

    Pritchard discovered her passion back when “vintage” meant old — and usually dilapidated. At 14, she spied her first restoration project: an iron bed that had been her grandmother’s, rusted from years of neglect out in the family barn. Her mother tried to talk her out of using it, but needless to say the refinished bed remains in her parents’ house to this day.

    “I found my first thrift store at 19 when I moved to Amarillo, and a love affair was born,” says Pritchard, who prides herself on having never bought a single piece of new furniture. (“Not even a lamp,” she says proudly.) In her early 30s and living in Dallas, she was out the door by 6 am every Saturday, without exception, to hit all the local estate sales. And after her two boys left the nest, in 2005, she funneled all that fervor and creativity into a little pink house on Bonita Avenue (now a hair salon), where she sold her pet projects under the name Again & Again.

    Dallas embraced that little store, likely because the city had never seen anything like it. Pritchard’s old-can-be-new-again concept was a novel one, uncharted territory in a city known for its opulent homes filled with equally fancy furnishings. In need of more room to keep up with the growing demand, she expanded to Henderson Avenue about four years later, but even that space would eventually prove inadequate.

    “We found that because we didn’t have as much square footage, people weren’t as willing to come to East Dallas to shop,” she says. The logical next step was the Design District, and if she was going to make the leap, she was going to do it right. Pritchard was set on a Riverfront flagship, but because nothing was available at the time she needed to move, she settled for a spot on nearby Howell Street in July 2011 and waited.

    ​ “I don’t pretend to be fancy,” Pritchard says. “I don’t pretend to be Jan Showers or some high-end designer. I’m just a girl that loves form. I believe in it.”

    Fast-forward to the present day, and what seemed like a pipe dream or a neurotic hobby to some is now a blossoming enterprise. “It’s [been] such a wild ride, kinda like riding a rocket ship,” she says. “You have to hold on for dear life!” With two 12,000-plus-square-foot warehouses, a coveted 1st Dibs account and a solid-gold reputation to show for all of her hard work, it seems Leslie Pritchard is doing better than simply hanging on. One could argue that Again & Again’s latest incarnation is its best yet.

    “The Design District, in addition to giving us more space to work with, has really opened us up to the [interior] designers — local designers and those traveling from New York and Florida,” she says. Indeed, the transition from best-kept secret to big kid in town comes with its fair share of changes.

    While Pritchard still maintains the Howell Street location for consignment and overflow, Riverfront is her true pride and joy. When we met, she was putting the finishing touches on its front showroom, filled with beautifully restored pieces and designed specifically to help potential buyers make better use of their imaginations. Assisting with that mission are four bar-type setups, where knowledgeable Again & Again employees and Pritchard herself go one-on-one with customers to talk upholstery fabrics, lighting, custom throw pillows and, the crown jewel, custom furniture.

    “If someone brings me a picture, I can build it,” she says. “We can custom fabricate anything — chairs, case goods, headboards — but, in particular, we focus on those styles you just can’t get a hold of, that one-of-a-kind accent piece you’ve dreamt about.”

    As for her go-to sources for furniture and home décor, this should come as no surprise: “Estate sales, Salvation Army and the Genesis Benefit Thrift Store.”

    The real fun begins a few steps beyond the shining displays and carefully curated vignettes, however — in the back room, which houses the true works of art, the “scrappy, soiled, dirty, used furniture … with great shape,” as Pritchard puts it. It’s in that room where she truly dazzles: intently listening as patrons describe, in great detail, the interiors of their homes and the just-right pieces that would complete them; walking around the store making suggestions, offering up personal advice and recounting past projects that might spur inspiration; and radiating the same vibrant energy from her interactions with the first customer to the very last.

    “I don’t pretend to be fancy,” she says. “I don’t pretend to be Jan Showers or some high-end designer. I’m just a girl that loves form. I believe in it.”

    Though her schedule is as jam-packed as her warehouses — talking to customers, looking at items to purchase, scrutinizing plans for custom builds, routing shipments, organizing the fabric bar, ticking things off a never-ending to-do list — Pritchard does find time to enjoy her favorite city. Admittedly a creature of habit, she frequents a short list of bars and restaurants, including Cedars Social, Parigi, Driftwood, Boulevardier, and Central 214. As for her go-to sources for furniture and home décor, this should come as no surprise: “Estate sales, Salvation Army and the Genesis Benefit Thrift Store.” You can take the owner out of the store, but you can’t take the store out of the owner.

    It’s true that she’s never “off,” physically or mentally. I realized this when she gleefully recounted a story to me in which she was literally awakened in the night by the thought of a brass rams-head dining table. The funny thing is, she wouldn’t have it any other way.

    “My dearest friends and some of the coolest people I’ve met have all walked through that door,” she says sincerely. “That’s the best part, getting to do more of what I love with more people. It’s an around-the-clock, labor-of-love endeavor, but I’ll do anything not to get a real job.”

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    Swedish meatballs are coming

    Furniture fave IKEA reveals grand opening date for Rockwall store

    Stephanie Allmon Merry
    May 6, 2026 | 1:22 pm
    Billy Cabinet IKEA
    IKEA
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    The newest IKEA store in Dallas-Fort Worth is ready to open its doors: IKEA Rockwall, located at 1801 E. Interstate 30, will debut on Wednesday, May 13.

    According to a release, the Swedish-born furniture company will say hallå to Rockwall with some fanfare on May 13, beginning with giveaways, coffee, and cinnamon buns at 7 am, followed by remarks from VIPs at 9:45 am. Customers can line up as early as 7 am and doors will open to customers starting at 10 am.

    Ikea is the world's largest furniture retailer, founded in 1943 by Ingvar Kamprad, and known for its simple, modern approach to interior design at an affordable price, its ready-to-assemble furniture, and its amusement-park-like stores.

    Ikea Rockwall will be the anchor in a 65-plus acre mixed-use development with a location chosen for its accessibility not only to the east side of DFW but also to major highways that connect to faraway cities like Texarkana and Little Rock.

    According to a release, the store represents Ikea's intention to become more accessible, affordable, and convenient for the many here in the U.S., and the store will offer a new way of reaching customers both in-store and digitally.

    “Opening IKEA Rockwall is a big moment for us, not only because it’s our ninth store in Texas, but because it’s our first ground-up build since 2019,” says Rob Olson, interim CEO of IKEA U.S., in the release. “This milestone underscores our confidence in the future of this market and in our mission to create better everyday life at home through affordable, well-designed solutions.”

    The store's footprint is 108,000 square feet — almost a third smaller than the behemoth locations in Frisco and Grand Prairie, which both span 293,000-plus square feet — and more on par with the new IKEA Dallas - University Park store that opened in Dallas in March.

    The single-level Rockwall store features over 6,000 products and dozens of fully furnished room settings, with more than 3,800 items ready for immediate takeaway, the release says. In a "central planning area," customers can receive personalized design consultations from IKEA experts for kitchens, bedrooms, bathrooms and small spaces.

    And yes, there will be the famous Swedish meatballs. The new store will include a Swedish Bistro, serving customer favorites like meatballs, plant balls, hot dogs, and veggie dogs.

    Additionally, Ikea Rockwall’s design will include features for improved sustainability, specifically solar power, LEED certified construction, EV chargers, onsite recycling and native plant materials to reduce water consumption.

    An "as-is section" will offer gently used and discontinued items at discounted prices, "giving products a second life and helping customers furnish their homes more sustainably and affordably," they say.

    “We’re proud to open IKEA Rockwall as a reflection of our commitment to the community it serves,” says Ben Sandoval, market manager, IKEA U.S. “Our goal is to be a trusted partner for local families by offering well-designed, affordable solutions that support everyday life at home.”

    As part of its goal of being a good neighbor, IKEA Rockwall will donate $10,000 to the Children's Advocacy Center for Rockwall County at the grand opening. (Store hours on May 13 will be 10 am-8 pm.)

    Once IKEA Rockwall debuts, it will be open 10 am-9 pm Monday-Saturday and 10 am-8 pm Sunday.

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