Driving in luxury

Dallas dealership's new subscription delivers six-figure supercars to your door

Knock knock, your Maserati Quattroporte is here.

Photo courtesy of Park Place

Who needs chocolate when you could shower your valentine with supercars instead? Dallas-based Park Place dealerships is launching a “Premier Tier” level of its vehicle subscription service, Park Place Select, that could have your honey-bunch hitting the road in one of the most luxurious cars in the world by this time next month.

The new service lets you swap or “flip” among your choice of five ultra high-end vehicles from their Premier Collection dealership on Lemmon Avenue in Dallas. Subscribers can choose among the Bentley GT convertible, Mercedes Benz G63, Maserati Quattroporte, McLaren 570 Spider, and Bentley Bentayga.

Swap as often as you like. Daily, even. But Park Place recommends flipping every couple of weeks, to appreciate each vehicle’s full-on experience.

All you pay for is gas. And, of course, the $3,000 joining fee and monthly subscription fee of $4,495.

This high-end offering begins, conveniently enough, on Valentine’s Day. (Sure beats droopy, overpriced roses.)

Begun last year, the program also offers subscribers three additional levels to choose from: Prime, Plus, and Premium, which range from $995 to $1,995 per month (not including joining fees).

Via a smartphone app, participants choose, and flip, vehicles from the brands at Park Place. Within 24 hours, the vehicle arrives at their door. Maintenance, insurance, and cleaning costs are included. There’s even an available concierge to facilitate the experience.

“Vehicle subscription programs are an alternative to traditional purchase and lease options,” explains Hesham Elgaghil, chief strategy officer for Park Place. “With Select, we’re at the forefront of offering unique solutions that serve our unique clients. The new Premier tier expands those solutions even more.”

It's a trendy thing to do. Today’s digital subscription model has moved well past books, magazines, and sock clubs to encompass pet supplies, boxed ready-to-make dinners, razor blades, media content, even bacon and bagels.

But six-figure supercars? For that matter, vehicles of any type, via subscription? Some manufacturers and third-party providers think it’s a coming thing. Volvo, Mercedes, BMW, Lexus and Jaguar Land Rover have all announced subscription programs that are in varying developmental stages.

But Park Place is unique in that it offers Select tiers throughout their product lines, not just one brand.

“We feel fortunate to have a unique dealership, the Premier Collection, where clients can experience high-end, exclusive brands through this new subscription tier,” Elgaghil says. “And we’ll continue to challenge ourselves to deliver innovative solutions.”

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New money

Texas Stock Exchange launches trading on 'Y'all Street' in Dallas

Photo by Oren Elbaz on Unsplash

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Two-step aside, New York Stock Exchange and Nasdaq. The Dallas-based Texas Stock Exchange, nicknamed Y’all Street, just kicked off live trading with five stocks for now — and with lots of Lone Star ambition.

“The Texas Stock Exchange aims to revitalize competition for [stock] issuers, establish the premier venue for listings, and create a world-class trading platform for all market participants,” the exchange says in a fact sheet.

The exchange — whose Texas-influenced nickname is a nod to New York City’s Wall Street — has collected at least $275 million in investments. The roughly 90 financial backers of TXSE include Bank of America, BlackRock, Charles Schwab, Citadel Securities, Dell Family Office, Fortress, Goldman Sachs, and JPMorgan Chase.

Representatives of TXSE couldn’t be reached for comment. On its website, the exchange calls itself “the most well-capitalized equities exchange to ever be approved” by the U.S. Securities and Exchange Commission (SEC).

Not to be outdone, NYSE has launched Dallas-based NYSE Texas and Nasdaq has expanded its presence in Dallas.

Y’all Street adds to Dallas-Fort Worth’s rising status as a major hub for financial services, with The Wall Street Journal naming North Texas the country’s second biggest financial hub after New York City. Among the biggest DFW players in financial services are:

Financial services provider Charles Schwab
Banking company Comerica
Auto lender Santander Consumer USA
Banking company Texas Capital Bancshares
Lender GM Financial
Investment bank Goldman Sachs
Financial services provider Fidelity
Banking conglomerate JPMorgan Chase
Megabank Wells Fargo

“A homegrown national exchange means more jobs, more investment, and more growth opportunities for businesses and communities across the Lone Star State,” Gabriela von zur Muehlen, senior vice president and chief policy officer at the Texas Association of Business, told The Texas Tribune.

In a move that will further elevate DFW’s status as a financial powerhouse, Goldman Sachs is building an 800,000-square-foot corporate campus near the American Airlines Center. The campus, with an initial price tag of $500 million, will be able to accommodate more than 5,000 employees when it opens in 2028; it’ll be Goldman Sachs’ largest office outside New York City.

Driven by DFW, the financial services sector now plays a massive role in Texas’ status as the Financial Capital of America, as declared by Gov. Greg Abbott.

Bulent Temel, an associate professor of practice in economics at the University of Texas at San Antonio, told Texas Standard that TXSE “is going to boost the credibility of the Texas economy.”

Texas’ estimated gross domestic product (GDP), a yardstick for the size of an economy, climbed to a record-setting $2.9 trillion in 2025, making it the state with the second highest GDP after California. DFW’s estimated GDP in 2023 stood at $744.6 billion, eclipsing the GDP of many countries.

“The center of gravity for American capitalism is now headquartered in the Boom Belt,” Abbott proclaimed in April, referring to an 11-state region (including Texas) in the South and Southeast that’s seeing tremendous economic and population growth. “The Texas Stock Exchange is the natural extension of that capitalism. It ensures that capital markets will reflect the quadrant that is driving American growth.”

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