Driving in luxury

Dallas dealership's new subscription delivers six-figure supercars to your door

Knock knock, your Maserati Quattroporte is here.

Photo courtesy of Park Place

Who needs chocolate when you could shower your valentine with supercars instead? Dallas-based Park Place dealerships is launching a “Premier Tier” level of its vehicle subscription service, Park Place Select, that could have your honey-bunch hitting the road in one of the most luxurious cars in the world by this time next month.

The new service lets you swap or “flip” among your choice of five ultra high-end vehicles from their Premier Collection dealership on Lemmon Avenue in Dallas. Subscribers can choose among the Bentley GT convertible, Mercedes Benz G63, Maserati Quattroporte, McLaren 570 Spider, and Bentley Bentayga.

Swap as often as you like. Daily, even. But Park Place recommends flipping every couple of weeks, to appreciate each vehicle’s full-on experience.

All you pay for is gas. And, of course, the $3,000 joining fee and monthly subscription fee of $4,495.

This high-end offering begins, conveniently enough, on Valentine’s Day. (Sure beats droopy, overpriced roses.)

Begun last year, the program also offers subscribers three additional levels to choose from: Prime, Plus, and Premium, which range from $995 to $1,995 per month (not including joining fees).

Via a smartphone app, participants choose, and flip, vehicles from the brands at Park Place. Within 24 hours, the vehicle arrives at their door. Maintenance, insurance, and cleaning costs are included. There’s even an available concierge to facilitate the experience.

“Vehicle subscription programs are an alternative to traditional purchase and lease options,” explains Hesham Elgaghil, chief strategy officer for Park Place. “With Select, we’re at the forefront of offering unique solutions that serve our unique clients. The new Premier tier expands those solutions even more.”

It's a trendy thing to do. Today’s digital subscription model has moved well past books, magazines, and sock clubs to encompass pet supplies, boxed ready-to-make dinners, razor blades, media content, even bacon and bagels.

But six-figure supercars? For that matter, vehicles of any type, via subscription? Some manufacturers and third-party providers think it’s a coming thing. Volvo, Mercedes, BMW, Lexus and Jaguar Land Rover have all announced subscription programs that are in varying developmental stages.

But Park Place is unique in that it offers Select tiers throughout their product lines, not just one brand.

“We feel fortunate to have a unique dealership, the Premier Collection, where clients can experience high-end, exclusive brands through this new subscription tier,” Elgaghil says. “And we’ll continue to challenge ourselves to deliver innovative solutions.”

openings luxury

Under the Sun

Solar power poised to surpass coal for the first time in Texas

Photo by Bill Mead on Unsplash

Utility-scale solar generation has been increasing steadily in Texas.

Solar power promises to shine even brighter in Texas this year. A new forecast from the U.S. Energy Information Administration (EIA) indicates that for the first time, annual power generation from utility-scale solar will surpass annual power generation from coal across the territory covered by the Electric Reliability Council of Texas (ERCOT).

Solar generation is expected to reach 78 billion kilowatt-hours in 2026 in the ERCOT grid, compared with 60 billion kilowatt-hours for coal, the EIA forecast says. The ERCOT grid supplies power to about 90 percent of Texas.

“Utility-scale solar generation has been increasing steadily in ERCOT as solar capacity additions help meet rapid electricity demand growth,” the forecast says.

Although natural gas remains the dominant source of electricity generation in ERCOT, accounting for an average 44 percent of electricity generation from 2021 to 2025, solar’s share of the generation mix rose from 4 percent to 12 percent. During the same period, coal’s share dropped from 19 percent to 13 percent.

EIA predicts about 40 percent of U.S. solar capacity, or 14 billion kilowatt-hours, added in 2026 will come from Texas.

Although EIA expects annual solar generation to exceed annual coal generation in 2026, solar surpassed coal in ERCOT on a monthly basis for the first time in March 2025, when solar generation totaled 4.33 billion kilowatt-hours and coal’s totaled 4.16 billion kilowatt-hours. Solar generation continued to exceed that of coal until August of that year.

“In 2026, we estimate that solar exceeded coal for the first time in March, and we forecast generation from solar installations in ERCOT will continue to exceed that from coal until December, when coal generation exceeds solar,” says EIA. “We expect solar generation to exceed that of coal for every month in 2027 except January and December.”

For 2027, EIA forecasts annual solar generation of 99 billion kilowatt-hours in the ERCOT grid, compared with 66 billion kilowatt-hours of annual coal generation.

In April, ERCOT projected almost 368 billion kilowatt-hours of demand in ERCOT’s territory by 2032. ERCOT’s all-time peak demand hit 85.5 billion kilowatt-hours in August 2023.

“Texas is experiencing exceptional growth and development, which is reshaping how large load demand is identified, verified, and incorporated into long-term planning,” ERCOT President and CEO Pablo Vegas said. “As a result of a changing landscape, we believe this forecast to be higher than expected … load growth.”

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This article first appeared on our sister site, EnergyCapitalHTX.

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