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    let's get physical

    Texas carb-cycling queen launches wildly popular women's wellness app

    Julia Davila
    Feb 14, 2020 | 9:01 am

    Sticking to a fitness routine can be challenging — what with the myriad exercises, personal trainers, gyms, and apps. Creating a personalized program to fit specific goals, gain confidence, and take control of health concerns is what drove Texan Lindsay Huelse to launch a wildly popular women's wellness app.

    The FITT Cycle — which stands for Fasting, Intervals, and Target Training — app incorporates fitness routines, nutrition plans, accountability, community, and entrepreneurship.

    “Historically, fitness apps are great for memberships,” says Huelse, who lives in Houston. “I wanted to create a platform for returning clients where they could have stability and ditch the diets.”

    Since its launch in December 2019, Huelse says she has seen a membership growth of almost 2,000 percent, noting that there is no other app with The FITT Cycle’s features. She calls it a hybrid of My Fitness Pal, the Peloton App, Facebook communities, and more.

    “Everything is in one place,” she adds.

    With multiple features, including carb cycling macros and an in-app nutrition tracker for weight loss success; daily workouts and targeted training for the home or gym; an in-app guide to intermittent fasting with a timer to indicate when the fasting window is complete; a community to keep members accountable; and a library of more than 250 recipes, The FITT Cycle app is truly customizable for your health, wellness, and fitness goals.

    “As a woman who used to work out for hours at a time and follow a clean nutrition plan, I was gaining weight but couldn’t understand why,” she says. “There’s a science to reaching your fitness goals and through learning about my clients who have children, are older, or are postmenopausal helped me design the app to show them you don’t have to feel fatigued or struggle with losing weight.”

    Huelse adds that the last diet her clients followed will be the last diet they ever chase.

    A retired nurse, Huelse is now a certified nutrition coach and self-proclaimed “queen of carb cycling,” a regimen that focuses on alternating daily carbohydrate intake to promote weight loss and overcome weight loss plateaus.

    Fitness has long played a role in Huelse’s life, both on and off the field. She played soccer competitively throughout high school and college but it wasn’t until her pre-nursing track where she became intrigued by nutrition.

    “It was something I didn’t learn growing up,” Huelse adds. “I was fascinated with fueling my body to help it function properly.”

    Upon graduation, she worked in the intensive care unit before retiring in 2018 from the corporate world of home health and hospice. As a geriatric nurse, she says she enjoyed educating the elderly on manageable ways to change their diet and reduce inflammation, something they’re not always willing to do.

    “This led me to be passionate about helping women with preventative measures to decrease inflammation and create food freedom,” she says.

    The FITT Cycle is available for download on both iOS and Android for $39 per month or $390 annually. The FITT Cycle users have the opportunity to earn a 50 percent commission for anyone they enroll in the app. Huelse says her vision for creating a cycle of entrepreneurship is to give back to her community and to those who helped her on her path to entrepreneurship.

    Houstonian Lindsay Huelse launched the number one wellness app for women.

    The FITT Cycle App
      
    Photo courtesy of The FITT Cycle
    Houstonian Lindsay Huelse launched the number one wellness app for women.
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    news/innovation

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    Women Rule

    Carrollton CEO makes list of fastest growing women businesses in U.S.

    Raven Jordan
    May 8, 2025 | 3:30 pm
    Buzzballs
    Buzzballs
    Buzzballs' Merrilee Kick

    A CEO based in Carrollton was recently named one of the fastest-growing women-led businesses in the United States: Merrilee Kick, founder of spherical cocktail brand BuzzBallz, made the top five on nonprofit Women President Organization's 50 Fastest Growing Women-Owned/Led Companies list.

    BuzzBallz, which is in the fourth spot on the list, was founded by Kick in 2009 and acquired by spirits company Sazerac in 2024. Following a career as a high school teacher, Kick decided to create ready-to-drink cocktails, such as martinis and margaritas, served in a plastic can rather than a glass.

    To be considered for this list, businesses must operate under the leadership of a woman, and have a minimum of $500,000 in annual revenue for each of the previous five years. Plus, they must have sustained substantial year-over-year growth, demonstrating post-pandemic recovery in industries like travel and hospitality, health and wellness, manufacturing, and food and beverage.

    The top five include:

    1. Collette led by President and CEO Jaclyn Leibl-Cote, based in Pawtucket, Rhode Island
    2. Unite Digital led by President and CEO Stacey Coopes, based in Bloomfield Hills, Michigan
    3. Embark Beyond led by Co-founder and Managing Partner Julie Danziger, based in New York City, New York
    4. BuzzBallz (Southern Champion) led by CEO and Founder Merrilee Kick, based in Carrollton, Texas
    5. Cymbiotika led by CEO Durana Elmi, based in San Diego, California

    Kick joins two other Texas business owners on the list — both in Houston — including Pamela Chambers O'Rourke, founder and CEO of Icon Information Consultants, and Tara Harmon-Kramer, owner of Meltar Supply, at sixth and 23rd place on the list respectively.

    According to a release, businesses on this year’s list collectively generated more than $7 billion in gross revenue, and employed more than 15,000 people, in 2024.

    Most of the selected companies offer remote work arrangements and parental leave, and company milestones included major contracts secured and national retailer launches.

    “With a strong commitment to innovation, purpose, and people, these companies exemplify the essential role women-owned and led businesses play in building a more sustainable and inclusive economy," says CEO of the Women Presidents Organization Camille Burns in a statement. "This recognition is more than a milestone — it’s a powerful affirmation of the transformative influence women have in shaping modern business."

    The 50 Fastest list is sponsored by J.P. Morgan Commercial Banking, and participation was open to all qualifying businesses.

    A comprehensive evaluation process then ranked all eligible companies using a proprietary sales growth formula that factored in both percentage and absolute growth, finalizing the WPO’s selection of the top 50 performers for recognition.

    Honorees will be recognized during a ceremony at the WPO Entrepreneurial Excellence Forum at The Hyatt Regency Hill Country Resort in San Antonio on May 8.

    carrolltoninnovationlistsmediaceoentrepreneurship
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