A new coworking space has launched in Deep Ellum, and it aims to serve a very specific niche. Frontier Coworking is the brainchild of entrepreneurs and friends Steve Floyd and Brandon Godwin. Floyd owns a digital marketing agency and Godwin owns Jay H. Fixtures. After looking for a coworking space for himself, Floyd saw a gap in the market for businesses like his own who wanted private offices and less distractions.

They set up shop at 2940 Commerce St., the space where Floyd previously had his agency, and which also happens to be next-door to the former coworking space The Garage, and across the street from Common Desk, one of the better known coworking spaces in Deep Ellum. Deep Ellum is rich with coworking spaces.

Floyd visioned Frontier with a specific audience in mind.

"Most coworking spaces are great, but there aren't many options if you want more exclusivity," he says. "There are either incubators or executive suites. I saw a gap in the market for something in betweeen. What about people who are further along, and have maybe 3-5 employees, but don't want to pay $1500 and up for office space?"

Aside from the facilities, it's also about the environment and ambience of a space.

"I know there's a niche of people who don't like the 'college dorm' atmosphere of a lot of coworking spaces," he says. "We're focused on what they call second-stage companies. The first stage is when you're trying to get traction. After that, there's an awkward phase at the beginning of your second stage, when you're ready to move up, but you don't want to find a long-term commercial release."

Their prices start at $149 for a single "open desk," available Monday-Friday from 7 am-6 pm.

With its smaller footprint, Frontier also limits the kinds of businesses so that there are no direct competitors.

"We have one person per industry, so that when you have clients come around, you don't feel like someone else is going to be eyeing them," he says.