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    Dating News

    New Dallas dating app takes March Madness approach to romance

    Teresa Gubbins
    Jun 20, 2017 | 4:58 pm
    Launderette patio
    There’s more to dating apps than swiping.
    Launderette/Instagram

    A new dating app has launched from Dallas, and its roots lie in professional sports leagues and college sports. Called Bracket Dating App, it's a tournament-based app whose stated goal is to put the fun back in mobile dating.

    Is that a swipe against swiping? Yes. Bracket Dating App says you can say goodbye to mindless swiping, boring profiles, and impersonal conversations. Mindful swiping is still OK though.

    Smithsonian says that the bracket phenomenon began in 1977 at a Staten Island bar, and is heavily associated with March Madness, the NCAA basketball tournament. The other important use of brackets is in CultureMap's annual Tastemaker Awards, honoring the best in local food and drink, where they're used to help choose the Best New Restaurant of the year.

    The Bracket Dating App program is newly launched, so its pool of users is still in build mode. But as designed, users will get one bracket every day, where they are matched with 15 other users, based on profile preferences and a rating scale. Head-to-head eliminations throughout the day lead to one winner, simultaneously unlocking a chat between both users.

    Its profile preferences include age, gender, and location. To better narrow down their profile and likeability, users can answer Bracket-created questions, such as:

    • "If you were an ice cream flavor, what would you be and why?"
    • "If you were a part of a sitcom family, which would you choose and why?"

    This would help if you never wanted to date someone who liked, say, The Big Bang Theory, which is just a horrid, awful show. Anyone who likes that show is not worth dating.

    The ratings come from users who are prompted to review and rate other daters' profiles during each tournament bracket. The ratings start at good and get better. Females get ranked starting at Alluring all the way up to Goddess; males are ranked from Handsome to Mr. Right. No calling someone an Abomination to Humankind!

    For $4.99 a month, users can have two brackets per day, with no time barriers and the opportunity to chat with the top two picks in each bracket.

    Bracket was created by Whitney Linscott, a Dallas resident who left auto finance to bravely dive into the realm of entrepreneur. One of her requirements was that everyone always feel like a winner.

    "Whether you've been chosen as a winner for another user's bracket, or you get a chat back from your own bracket winner of the day, it feels great knowing that impersonal, unconscious swiping was not involved," she says. She really dislikes that mindless swiping.

    "The market is oversaturated with mediocre dating apps," she says. "And a lot of dating apps take themselves so seriously. I think there's a lot of millennials who want to meet people but are not ready for marriage. It's for people who want to meet people but the current dating apps aren't working for them."

    Bracket is available for iOS users in the App Store. A launch party will be held in Dallas on July 21; by then, the app will surely be populated by at least 16 people so that the bracket fun can begin.

    appsyoung-professionals
    news/innovation

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    Women Rule

    Carrollton CEO makes list of fastest growing women businesses in U.S.

    Raven Jordan
    May 8, 2025 | 3:30 pm
    Buzzballs
    Buzzballs
    Buzzballs' Merrilee Kick

    A CEO based in Carrollton was recently named one of the fastest-growing women-led businesses in the United States: Merrilee Kick, founder of spherical cocktail brand BuzzBallz, made the top five on nonprofit Women President Organization's 50 Fastest Growing Women-Owned/Led Companies list.

    BuzzBallz, which is in the fourth spot on the list, was founded by Kick in 2009 and acquired by spirits company Sazerac in 2024. Following a career as a high school teacher, Kick decided to create ready-to-drink cocktails, such as martinis and margaritas, served in a plastic can rather than a glass.

    To be considered for this list, businesses must operate under the leadership of a woman, and have a minimum of $500,000 in annual revenue for each of the previous five years. Plus, they must have sustained substantial year-over-year growth, demonstrating post-pandemic recovery in industries like travel and hospitality, health and wellness, manufacturing, and food and beverage.

    The top five include:

    1. Collette led by President and CEO Jaclyn Leibl-Cote, based in Pawtucket, Rhode Island
    2. Unite Digital led by President and CEO Stacey Coopes, based in Bloomfield Hills, Michigan
    3. Embark Beyond led by Co-founder and Managing Partner Julie Danziger, based in New York City, New York
    4. BuzzBallz (Southern Champion) led by CEO and Founder Merrilee Kick, based in Carrollton, Texas
    5. Cymbiotika led by CEO Durana Elmi, based in San Diego, California

    Kick joins two other Texas business owners on the list — both in Houston — including Pamela Chambers O'Rourke, founder and CEO of Icon Information Consultants, and Tara Harmon-Kramer, owner of Meltar Supply, at sixth and 23rd place on the list respectively.

    According to a release, businesses on this year’s list collectively generated more than $7 billion in gross revenue, and employed more than 15,000 people, in 2024.

    Most of the selected companies offer remote work arrangements and parental leave, and company milestones included major contracts secured and national retailer launches.

    “With a strong commitment to innovation, purpose, and people, these companies exemplify the essential role women-owned and led businesses play in building a more sustainable and inclusive economy," says CEO of the Women Presidents Organization Camille Burns in a statement. "This recognition is more than a milestone — it’s a powerful affirmation of the transformative influence women have in shaping modern business."

    The 50 Fastest list is sponsored by J.P. Morgan Commercial Banking, and participation was open to all qualifying businesses.

    A comprehensive evaluation process then ranked all eligible companies using a proprietary sales growth formula that factored in both percentage and absolute growth, finalizing the WPO’s selection of the top 50 performers for recognition.

    Honorees will be recognized during a ceremony at the WPO Entrepreneurial Excellence Forum at The Hyatt Regency Hill Country Resort in San Antonio on May 8.

    carrolltoninnovationlistsmediaceoentrepreneurship
    news/innovation

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