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    Fly Like an Eagle

    iFLY's indoor skydiving tunnel will have you feeling like Superman in Frisco

    Jonathan Rienstra
    Jul 3, 2013 | 11:37 am

    Unless you’re an insane person who wears wingsuits and skims mountainsides, skydiving is the closest that most people will get to flying. But even then you have to deal with the whole idea of jumping out of a plane and learning how to pull a chute and not going splat on the ground.

    Fortunately for the semi-daring out there, indoor skydiving company iFLY is coming to Stonebriar Centre mall in Frisco.

    With plans to be complete in time for the 2013 holiday season, iFLY features a giant wind tunnel 14 feet in diameter that reaches 50 feet tall. For about $60, a diver gets one minute in the tunnel in which winds range from 85 to 150 miles per hour. An instructor guides divers from inside the tunnel.

    The experience mimics outdoor skydiving so closely that experienced and competitive skydivers use iFLY for practice.

    Chief marketing officer Stuart Wallock says that iFLY provides the thrill of skydiving without the time and money commitments required with outdoor skydiving.

    “The whole idea came from our CEO, who is an ex-world champion sky diver,” Wallock says. “He wanted to create an experience where you didn’t have to jump out of a plane and [you could] have a free-fall experience inside a safe environment.”

    iFLY is based in Austin, but it has locations in Seattle, San Francisco and even Dubai. Wallock says the Frisco addition made sense as a natural expansion within Texas.

    “Dallas is a natural fit,” he says. “It’s got the right type of demographic and attitude toward more extreme activities.”

    Indoor skydiving is safer than outdoor skydiving, which means that children as young as 3 can get in the tunnel. But the experience mimics outdoor skydiving so closely that experienced and competitive skydivers use iFLY for practice. Packages for first-time flyers range from $60 to $250. Traditional skydiving packages generally start around $1,000.

    “A minute of free-fall [outside] takes a lot of cash, time, experience and a lot of risk,” Wallock says. “You’re going up in a plane, jumping out, falling and then pulling a chute, and if you want to do it again, that’s several hours. In the tunnel, you can book several minutes at a time for a quarter of the cost.”

    With more experience comes the ability to truly explore the entire tunnel. Beginner divers practice perfecting the “belly float,” which is what most people think of when they think skydiving. But an experienced diver can climb the tunnel all 50 feet as well as practice diving head first and other advanced moves.

    Wallock says that iFLY locations are designed to accommodate everyone — from birthday parties and company team building to physics lessons for elementary and graduate students.

    “Everybody can do it, from the kids to parents,” he says. “It doesn’t matter what your physical abilities are. It’s just a great amount of fun.”

    Children as young as 3 can use the wind tunnel at iFLY.

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    Children as young as 3 can use the wind tunnel at iFLY.
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    Innovation highway

    Amazon's Zoox robotaxis steer into Dallas, revving up rivalry with Waymo

    John Egan
    Mar 9, 2026 | 2:13 pm
    Zoox robotaxi
    Photo courtesy of Zoox
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    Ride-hailing robotaxis operated by Amazon-owned Zoox will soon hit the roads in Dallas, alongside those operated by chief competitor Waymo.

    Zoox is expanding its test fleet to Dallas and Phoenix after launching pilot projects in Austin, Atlanta, Las Vegas, Los Angeles, Miami, the San Francisco Bay Area, Seattle, and Washington, D.C.

    Zoox says in a blog post that Dallas and Phoenix are “rapidly growing metropolitan areas with high demand for ride-hailing and first- and last-mile connections. Expanding into these cities allows us to test in sprawling environments, differentiating this … from our testing in other dense metro areas like San Francisco.”

    In Dallas and Phoenix, Zoox vehicles will be on the streets of centrally located neighborhoods, the company says.

    “Dallas provides a valuable testing ground to refine our AI against diverse weather and complex road networks,” Zoox adds.

    The Zoox test fleet, which comprises retrofitted Toyota Highlander SUVs, has been traveling on public roadways since 2017, starting with the San Francisco Bay Area and Las Vegas. Amazon bought the company in 2020 for $1.3 billion.

    When Zoox tests its robotaxis in a new market, it initially focuses on mapping streets before moving on to autonomous driving.

    “There is always a safety driver behind the wheel who can take over at any time, disengaging the AI if needed,” the company says.

    After finishing its tests with SUVs in Dallas and Phoenix, Zoox will start testing its box-shaped, purpose-built robotaxis.

    In the San Francisco Bay Area and Las Vegas, their vehicles have traveled more than one million miles and served more than 300,000 ride-hailing passengers.

    Zoox joins Waymo in introducing self-driving taxis to Dallas. Last month, Waymo announced its entry into the Dallas, Houston, San Antonio, and Orlando, Florida, markets.

    Waymo, owned by Google’s parent company, says it has logged more 20 million ride-hailing trips in 10 cities, including Dallas, Austin, Houston, and San Antonio.

    “Dallas is excited for Waymo to launch operations in our city, providing Dallas residents and visitors with new, innovative transportation options,” Dallas Mayor Eric Johnson said in February. “The availability of Waymo’s fully autonomous ride service further cements Dallas’ reputation as one of America’s most innovative and dynamic cities.”

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