A Billion Dollars

Google intends to invest $1 billion-plus in Dallas-area data centers

U.S. Congressman Jake Ellzey

Google

Google is making a big investment in Texas to the tune of $1 billion. According to a release, the tech giant will spend more than $1 billion to support its cloud and data center infrastructure. The company is also expanding its commitment to clean energy.

The $1 billion will be spent on data center campuses in Midlothian and Red Oak to help meet growing demand for Google Cloud, AI innovations, and other digital products and services such as Search, Maps, and Workspace.

The investment was announced at a conference in Midlothian on August 15, attended by muckymucks and politicians including U.S. Congressman Jake Ellzey, Google Cloud VP Yolande Piazza, Ted Cruz, and Citi CIO Shadman Zafar.

The Dallas cloud region is part of Google Cloud's global network of 40 regions that delivers services to large enterprises, startups, and public sector organizations.

In a statement, Piazza said that "expanding our cloud and data center infrastructure in Midlothian and Red Oak reflects our confidence in the state's ability to lead in the digital economy."

Data centers are the engines behind the growing digital economy. Google has helped train more than 1 million residents in digital skills through partnerships with 590 local organizations, including public libraries, chambers of commerce, and community colleges.

In addition to its cloud region and Midlothian data center, Google has offices in Austin, Dallas, and Houston. The new Google’s total investment in Texas to more than $2.7 billion.

Exactly how the $1 billion-plus will be spent, they do not say.

"It is just to support infrastructure of the facilities, evenly distributed — that's as much as we know at this time," a spokesperson says.

If you Google "how to improve data centers," AI offers these suggestions:

Airflow management - Helps regulate the temperature and protects servers from dust and other debris.
Cooling - Data centers need enough airflow to keep systems cool and prevent overheating.
Energy efficiency - Data centers consume a lot of energy to power and cool equipment, so increasing energy efficiency can reduce a data center's carbon footprint. Some strategies include using energy-efficient equipment, adopting renewable energy, and reducing waste.
Hot-aisle/cold-aisle - This arrangement of server racks separates hot and cold airflows to optimize energy efficiency
Optimize storage - Optimizing databases can reclaim unused space, which can improve efficiency and performance.

… Although that doesn't sound like $1 billion worth of investment.

Clean energy
Google has also forged long-term power purchase agreements (PPAs) with Elawan, Engie N.A., Grupo Cobra, and X-ELIO for solar energy based in Texas. Together, these new agreements are expected to provide 375 MW of carbon-free energy capacity, which will help support Google’s operations in Texas.

These agreements were facilitated through LEAP (LevelTen Energy’s Accelerated Process) , which was co-developed by Google and LevelTen Energy to make sourcing and executing clean energy PPAs more efficient, and contributes to the company’s ambitious 2030 goal to run on 24/7 carbon-free energy on every grid where it operates.

The company has contracted with energy partners to bring more than 2,800 megawatts (MW) of new wind and solar projects to the state. Google’s CFE percentage in the ERCOT grid region, which powers its Texas data centers, nearly doubled from 41 percent in 2022 to 79 percent in 2023.

technology

New money

Texas Stock Exchange launches trading on 'Y'all Street' in Dallas

Photo by Oren Elbaz on Unsplash

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Two-step aside, New York Stock Exchange and Nasdaq. The Dallas-based Texas Stock Exchange, nicknamed Y’all Street, just kicked off live trading with five stocks for now — and with lots of Lone Star ambition.

“The Texas Stock Exchange aims to revitalize competition for [stock] issuers, establish the premier venue for listings, and create a world-class trading platform for all market participants,” the exchange says in a fact sheet.

The exchange — whose Texas-influenced nickname is a nod to New York City’s Wall Street — has collected at least $275 million in investments. The roughly 90 financial backers of TXSE include Bank of America, BlackRock, Charles Schwab, Citadel Securities, Dell Family Office, Fortress, Goldman Sachs, and JPMorgan Chase.

Representatives of TXSE couldn’t be reached for comment. On its website, the exchange calls itself “the most well-capitalized equities exchange to ever be approved” by the U.S. Securities and Exchange Commission (SEC).

Not to be outdone, NYSE has launched Dallas-based NYSE Texas and Nasdaq has expanded its presence in Dallas.

Y’all Street adds to Dallas-Fort Worth’s rising status as a major hub for financial services, with The Wall Street Journal naming North Texas the country’s second biggest financial hub after New York City. Among the biggest DFW players in financial services are:

Financial services provider Charles Schwab
Banking company Comerica
Auto lender Santander Consumer USA
Banking company Texas Capital Bancshares
Lender GM Financial
Investment bank Goldman Sachs
Financial services provider Fidelity
Banking conglomerate JPMorgan Chase
Megabank Wells Fargo

“A homegrown national exchange means more jobs, more investment, and more growth opportunities for businesses and communities across the Lone Star State,” Gabriela von zur Muehlen, senior vice president and chief policy officer at the Texas Association of Business, told The Texas Tribune.

In a move that will further elevate DFW’s status as a financial powerhouse, Goldman Sachs is building an 800,000-square-foot corporate campus near the American Airlines Center. The campus, with an initial price tag of $500 million, will be able to accommodate more than 5,000 employees when it opens in 2028; it’ll be Goldman Sachs’ largest office outside New York City.

Driven by DFW, the financial services sector now plays a massive role in Texas’ status as the Financial Capital of America, as declared by Gov. Greg Abbott.

Bulent Temel, an associate professor of practice in economics at the University of Texas at San Antonio, told Texas Standard that TXSE “is going to boost the credibility of the Texas economy.”

Texas’ estimated gross domestic product (GDP), a yardstick for the size of an economy, climbed to a record-setting $2.9 trillion in 2025, making it the state with the second highest GDP after California. DFW’s estimated GDP in 2023 stood at $744.6 billion, eclipsing the GDP of many countries.

“The center of gravity for American capitalism is now headquartered in the Boom Belt,” Abbott proclaimed in April, referring to an 11-state region (including Texas) in the South and Southeast that’s seeing tremendous economic and population growth. “The Texas Stock Exchange is the natural extension of that capitalism. It ensures that capital markets will reflect the quadrant that is driving American growth.”

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