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    Startup Crash Course

    Texas-based Incubation Station equips wide-eyed entrepreneurs with business smarts

    Jonathan Rienstra
    Feb 10, 2013 | 9:32 am

    Angel investors usually don’t have much say in the start-ups they fund, staying up in the heavens (hence the name) waiting for their investments to bear fruit. But Incubation Station believes that the best way to make startups successful is to give them tools — not just money — to grow.

    Started in Austin in 2011 by Shari Wynne, who also founded MWR Legal, a law firm for entrepreneurs and startups, Incubation Station is a startup itself. Its purpose is to provide mentorship and funding to handpicked companies looking to grow out of their nascent stage.

    “I started Incubation to really help the Austin entrepreneurial community and support diversified industry,” Wynne says. “There wasn’t an organized group to help teach these startups how to structure and scale rapidly.”

    Although any investor can provide money, founder Shari Wynne says that what makes Incubation Station distinct are its mentors.

    Although any investor can provide money, Wynne says that what makes her company distinct are its mentors.

    A veritable all-star list of entrepreneurs and investors from Austin, including founder of Sweet Leaf Tea Co., Clayton Christopher, and Joe Ross, the president of CSID, the mentors cover a diverse range of industries, from tech to cookies. (Tiff’s Treats’ founder Leon Chen is on the team.)

    “When we set out to put the group together, it was very intentional to be diverse,” Wynne says. “There were three areas of experience that we wanted: entrepreneurs, industry expertise and money guys. With the mix of those three, you can really bring to bear what’s needed to help these companies grow.”

    The mentors carefully select the startups that have the opportunity for large growth based on an established product. In 2012, Incubation Station selected five companies in their first track. Those companies include Criquet shirts, Verb hair care products and a ready-to-drink canned latte called Whynatte.

    “The way people are chosen has to do with a number of factors,” Wynne says, “but No. 1 in our selection process is around matching mentors with a consumer product company. We’re looking to keep it diverse, and with the mentors we have, that’s pretty natural.”

    Four of the five companies from track one were based in Austin; Whynatte came in from Atlanta. After selection, they attended a three-month class that put them through the ropes on how to specifically build up their company.

    “It was essentially an MBA program on their business,” Wynne says. “With the class and the individual mentorship, we looked at how the product is sold, how it’s made, what the vision is for the future. With investments, it’s usually about getting the most money, but we look at raising the right amount of money and knowing what do to with it.”

    “When we set out to put the group together, it was very intentional to be diverse,” Wynne says. “We wanted entrepreneurs, industry expertise and money guys.”

    Even after the class is over, the mentors continue to work with the companies, often as part of the team or with deeper investments, Wynne says.

    This year, Incubation Station is preparing for the beginning of track two. The application deadline is February 15, and the company will host a “Selection Day” in Austin on March 4 at Abel’s on the Lake restaurant to announce the new participants.

    So far, Wynne says that Incubation Station has received applications from more than 60 companies, some of which are actually mature with high revenues, looking to take their businesses to the next level. But Wynne doesn’t want to scare away startups from applying.

    “We look at the idea, the product, what stage the company is at,” she says. “Revenue is only one factor.”

    Incubation plans to take six startups this year — one more than in the last track. The company added 10 mentors and is prepared for the extra load. But as it must practice what it preaches, Incubation is also being careful about how it grows.

    “This year, our focus is on the second track,” Wynne says. “We don’t want to be a one-hit-wonder. We’re looking at models to see how we want to grow and expand. There are different kinds of industries and many kinds of ways we can go.”

    With the second track coming up soon, Wynne is inviting everyone from Texas and beyond to apply to build the kind of community that Incubation Station initially set out to foster in Austin.

    “It’s about providing a viable professional format to bring these startups together,” she says. “Organizing is difficult, but if you give them something to organize around, to get them to figure out what they can give, then it’s easy to get people to participate.”

    ---

    To apply for Incubation Station’s track two program, companies should fill out an online application. Deadline is February 15.

    Criquet's polo shirts has earned accolades from Texas Style and Substance and The Golf Channel for its old-school style and organic material.

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    innovation starts here

    Dallas named No. 3 best large U.S. city for startups

    Amber Heckler
    Dec 26, 2025 | 3:40 pm
    Downtown Dallas
    Photo by Dan Formsma on Unsplash
    Dallas could be the next city infiltrated by "tech bros" in 2026.

    Dallas' favorable economic climate is enticing new opportunities for entrepreneurship and growth, and now the city is being hailed as the third-best U.S. city for starting a new business.

    The recognition comes in CommercialCafe's recent "Best Cities for Startups" report, published December 10. The study analyzed large U.S. cities across two population categories – cities with more than 1 million residents and cities with populations between 500,000 and 1 million residents. The report analyzed relevant metrics such as office or coworking costs, Kickstarter funding success, startup density, and survival rates, among others.

    Across the biggest U.S. cities with over a million residents, Phoenix, Arizona and San Antonio, Texas were the only two cities that outranked Dallas on the list of the best places to start a new business. Neighboring Fort Worth ranked just behind Dallas in the No. 4 spot.

    The study found the Dallas-Fort Worth metro has several entrepreneurial advantages over most other large U.S. cities.

    "Noteworthy performances include ties for second place across the startup density and growth metrics, as well as the share of freelancers," the report said.

    About 11 percent of all businesses in Dallas-Fort Worth are startups that have been active for less than a year, the report revealed. These new businesses have a survival rate of nearly 65 percent, meaning that about two-thirds of all startups in the city will still be running up to five years after they were first established.

    The study also revealed the rate of new businesses established in Dallas-Fort Worth has grown 19.7 percent over the last five years.

    Freelancers are another vital resource for new businesses that may need "specialized services" for a fixed amount of time, and DFW's freelance workforce has grown about 14 percent from 2019-2023. The report found there were 115,990 independent professionals working across North Texas in 2023, compared to 101,820 in 2019.

    "Generally, cities in the South and Southwest have experienced strong growth during the surveyed period, in contrast to California cities like Los Angeles and San Diego, where the share of freelancers and gig workers has either stagnated or slightly declined," the report said.

    The Dallas-Fort Worth Metroplex boasts the seventh-cheapest office space rent nationally, the report additionally found. The average asking price for a 1,000-square-foot workspace (for five employees) in the metro added up to $32,401 annually. For startups that want greater flexibility for their workers, the annual cost for a coworking space for the same number of employees in Dallas came out to $13,500, which is the fifth-most affordable rate in the U.S.

    Other Texas cities with attractive economic environments for startups
    CommercialCafe also revealed that Texas as a whole is one of the strongest states for starting a new business. Houston (No. 7) was also recognized among the top 10 best places to start a business in the category of U.S. cities with more than a million residents.

    Austin topped a separate ranking of best cities to start a business with 500,000 to 1 million residents.

    "Specifically, the Texas capital was the frontrunner for indicators that looked at the overall share of startups within the local economy, as well as growth rates in five years (2019 to 2023)," the report said. "On top of that, Austin also topped the rankings for its percentage of college-educated residents and its consulting firms, which provide vital support for burgeoning enterprises."

    The top 10 best cities to start a new business are:

    • No. 1 – Phoenix, Arizona
    • No. 2 – San Antonio, Texas
    • No. 3 – Dallas, Texas
    • No. 4 – Fort Worth, Texas
    • No. 5 – Jacksonville, Florida
    • No. 6 – San Diego, California
    • No. 7 – Houston, Texas
    • No. 8 – Philadelphia, Pennsylvania
    • No. 9 – Chicago, Illinois
    • No. 10 – Los Angeles, California
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