Real Estate Innovation

One way this Dallas brokerage revolutionizes home selling? 1 percent commission.

One way a Dallas brokerage revolutionizes home selling? 1% commission.

House for sale sign
Kodigs wants to make it easier — and more positive — to sell your home. iStock

A new real estate brokerage hopes to make the experience of selling your Dallas home slightly more tolerable. Kodigs, launched in February by local real estate vets Tara Whittington and Patrick McClain, boasts a hyper-local knowledge of Dallas and aims to involve the seller more in a transparent and technology-based model. Oh, and here's the best part: The commission is only 1 percent.

That low number doesn't mean that you as the seller will be responsible for all the heavy lifting. Quite the opposite, in fact.

"Kodigs was founded on the belief that homeowners are smart and familiar with their own homes and neighborhoods," says COO Whittington in a release.

Words like "uncomplicated," "efficient," and "simplify" all pop up in Kodigs' mission, calling out the current, sometimes confusing and outdated, model that is listing and selling a home. The company says it's currently developing technology that will put all pertinent documents on one platform.

Sellers also get the choice of showcasing their home on Multiple Listing Service (MLS) or not, while also getting featured on websites such as Zillow and Trulia. The increasing importance of a social media presence is also stressed.

"We want to revitalize the current real estate model by streamlining the selling process, partnering with our customers, and saving them money," says CEO McClain in the same release. This more positive experience, headed by licensed Texas real estate agents, could further impact Dallas' sizzling home market.