Snazzy City Upgrades

$100 million makeover for Victory Park in Dallas clears first hurdle

$100 million makeover for Victory Park in Dallas clears first hurdle

Victory Park redo
Victory Park will boast improved pedestrian friendliness. Photo courtesy of Victory Park

Victory Park near downtown Dallas hasn't developed into the bastion of economic activity that city leaders hoped for when it debuted in 2001. But the Dallas City Council isn't throwing in the towel just yet.

On October 7, the council's economic committee approved a $100 million makeover for the area through a project called Reimagining Victory Park. The matter is now slated to go before the full City Council on October 23.

Through mostly private funds, the project looks to expand business in the area with greater tax incentives, better parking options, and increased connectivity between neighborhoods and the Katy Trail. The plan would convert Houston Street and Victory Avenue to one-way traffic and improve pedestrian access to Olive Street and Victory Park Lane.

The city also hopes to attract "a large food and beverage tenant" to anchor the Victory Plaza office building. In a nod to progressives everywhere, the city is even willing to consider "non-traditional uses" such as food trucks, street vendors and an artisan market. 

The first phase of the project would begin in May 2014 with an estimated completion in December 2015.