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    renting vs owning

    Gen Z Dallasites will spend $149,000 on rent before they hit 30

    Amber Heckler
    Apr 11, 2024 | 3:30 pm
    Money in jar

    Gen Z will need a lot more than what's in this jar to pay their rent.

    Photo by Sandy Millar on Unsplash

    Gen Z adults have proven to be huge fans of moving to Texas, but the price of housing in a big city like Dallas is taking a large bite out of their wallets.

    A new housing cost analysis from RentCafe, published March 26, has revealed Gen Z adults living in Dallas are likely to spend a total of $149,163 on rent by the time they are 30 years old.

    While the initial amount seems shocking, it really means Gen Z Dallasites will spend an average of $1,553.78 on monthly rent from the age of 22-29 years old, or $18,645.38 a year, based on the report's findings.

    For comparison, millennials spent far less on rent during the same time period in their lives. The average rent cost for a millennial living in Dallas came out to $126,000 by the time they were 30 years old. That amount can be extrapolated into a monthly rent cost of $1,312.50 (or $15,750 annually) from the age of 22-29.

    For the purpose of the study, RentCafe defined a Gen Z adult as a person who is born between 1996 and 2000. Millennials are defined as adults born between 1981 and 1996. The study examined the average amount of money each generation spent (or would spend) on renting versus owning, and the average total income earned during the same period. Data was calculated based on an eight-year period between the ages of 22 and 29 for each generation, and all costs and income were adjusted for the 2023 value of the U.S. dollar.

    Homeownership costs for Gen Z adults living in Dallas
    RentCafe determined homeownership is also much further out of reach than renting for Dallas-based Gen Z'ers. If a Gen Z adult (somehow) buys a house at age 22, they will have spent about $203,433 on homeownership costs by the time they're 30 years old (excluding the down payment).

    These findings show the difference between renting versus owning for Gen Z'ers in Dallas is a $54,270 gap.

    Using the same method from earlier, it can be presumed a 22-year-old Gen Z homeowner would be spending $2,119.09 a month (or $25,429.13 annually) to own a home in Dallas for the eight-year period until their 30th birthday. That includes the mortgage, fees, and insurance.

    For additional context, Dallas-based millennials spent around $191,000 on homeownership by the time they were 30. That breaks down to $23,875 for eight years, or about $1,989.58 monthly.

    The difference between renting versus owning for millennials is $65,000, the report found.

    Total household income earnings by age 30
    By the time an Dallas-residing Gen Z adult reaches their 30th birthday, RentCafe says, they will have earned a total household income of $551,100 for the eight-year period. This can be roughly calculated to about $68,887.50 in annual income during that time.

    Assuming a Gen Z adult rents for that entire period, they would be spending about 27 percent of their total household income on rent from age 22-29. If they own a home for the majority of their 20s, they would be spending about 37 percent of their total household income on homeownership.

    Meanwhile, millennials living in Dallas had to manage on a little less income than Gen Z'ers are making now. The report found that the average millennial Dallasite made $542,500 in total earnings by the time they reached age 30. That would assume the millennial was making $67,812.50 a year while in their 20s.

    However, millennials fared similarly to how Gen Z adults are now. Dallas-based millennials who only rented from the age of 22-29 spent 23 percent of their total income on rent, while millennial homeowners spent around 35 percent of their total earnings on their housing costs.

    The full report can be found on rentcafe.com.

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    Downtown News

    Historic West End Dallas mixed-use complex gets familiar new owner

    Teresa Gubbins
    May 28, 2026 | 4:30 pm
    Market Ross Place
    Courtesy
    Market Ross Place

    A historic building in Dallas' historic West End has a familiar new owner: Five Smooth Stones, a real estate company that specializes in renovation, just acquired Market Ross Place, a mixed-used combination of three buildings located at 1701 N. Market St.

    Five Smooth Stones is led by Owen Hannay, Dallas native and West End enthusiast who first began investing in the neighborhood in 2000, and is now making a return to the historic area to breathe in new life.

    “We have had a lot of success in the West End over the past 25 years but, like many other districts, it tends to be cyclical, so we find ourselves with a lot of opportunity to improve the West End — again," Hannay says in a statement.

    Market Ross Place consists of three buildings connected by a five-story atrium, comprising four restaurants and office space totaling approximately 142,000 square feet. It was built in 1905 and is listed on the National Register of Historic Places.

    Hannay also bought three retail buildings across from Market Ross, a parcel that includes the Museum of Illusions; the former Gators restaurant; and a building containing Mas Tacos and Cannon Bakery. He also bought the West End Parking Garage, which includes 35,000 square feet of retail and more than 650 parking spaces on six levels.

    These acquisitions closed in March 2026.

    Hannay, who also owns Dallas ad agency Slingshot LLC, first began investing in the West End when he acquired the Awalt Building at 208 N. Market St. in 2000. He went on to buy other West End properties such as a three-building portfolio at Elm and North Record streets, giving him one of the largest stakes in the neighborhood, with ownership of nearly one quarter of the 1 million square feet of office space in the area.

    Over the years, Five Smooth Stones has purchased and renovated almost 1,000,000 square feet of historic office and retail space in The West End.

    One of their most high-profile purchases was the Landmark Center, the six-story building at 1801 N. Lamar St. that was formerly a regional center for the FBI and also served as the first office HQ for CultureMap Dallas when the site launched in 2012. Five Smooth Stones bought it in 2004, renovated it, sold to Argus Realty Investors LP in 2006 — then bought it back again in 2023.

    The Landmark Center is one of many properties in the West End that has undergone multiple ownership changes, bouncing from local companies like Five Smooth Stones to institutional companies — often with less than ideal results.

    “When we sold our holdings in the West End in 2015, office occupancy in the district was probably over 90 percent," Hannay says. "We intend to get there again by proving that businesses want high-quality, well priced, centrally located historic space that exists in a genuine neighborhood that provides a human scale to live in, work in, and play in."

    To that end, Five Smooth Stones has signed several new lease agreements in the Landmark Center, as well as facilitating the comeback of Ellen's Restaurant into its old space at Market Ross.

    The new office tenants at Landmark include:

    • The Law Offices of Dean Omar Branham Shirley, LLP, a leading law firm, leasing almost 16,000 sq ft
    • HighLevel Inc., a marketing technology company with 15,700 sq ft on the fifth and sixth floors
    • Benchmark Group Architects, with 7,500 sq ft on the first floor
    • The Houston Room, an event venue occupying 6,000 sq ft on the fourth floor

    … along with several smaller tenants including Corgan Architects Model Studio, Wildcat Investments, Cravens Brothers, JF Depetris, Jr., CPA and Collabridge Solutions, Inc.

    The new leases bring The Landmark Center to more than 50 percent occupancy, with additional build- to-suit leasing opportunities available ranging from 2,000 to 30,000 sq ft.

    "I believe that the leases we have already signed are indicative of demand,” Hannay says.

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