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    Hottest Neighborhoods

    Surprising Dallas neighborhood is the No. 1 most intriguing in the U.S.

    Amber Heckler
    Apr 14, 2023 | 9:12 am
    Dallas Blooms, Dallas Arboretum, Dallas, Garden

    The Dallas Arboretum is a big Northeast Dallas draw.

    Photo by Rod Lindley

    A Dallas neighborhood is the No. 1 place in the U.S. being checked out by homebuyers online.

    According to a study called "The U.S. Neighborhoods Homebuyers Are Most Interested In," a neighborhood designated as Northeast Dallas got the most views per day on Zillow — beating out Los Angeles, San Diego, Las Vegas, and New York.

    Commissioned by a website called HouseFresh, the study looked at daily views on home listings in 100 of the most populous American cities on Zillow, as well as the number of days a home was listed on the market.

    Northeast Dallas had the highest number of views, with more than 36,100 views per day on Zillow — well above the second-place Hollywood Hills, which had 32,216 views.

    The top 10 most popular neighborhoods in the U.S. are:

    • No. 1 – Northeast Dallas
    • No. 2 – Hollywood Hills in Los Angeles
    • No. 3 – Camelback East in Phoenix
    • No. 4 – La Jolla in San Diego
    • No. 5 – Upper East Side in New York
    • No. 6 – North Mountain in Phoenix
    • No. 7 – Summerlin North in Las Vegas
    • No. 8 – Elkhorn in Omaha, Nebraska
    • No. 9 – Lake View in Chicago
    • No. 10 – Deer Valley in Phoenix

    They're using Zillow's definition of Northeast Dallas, which comprises a wide-ranging triangle that starts at Deep Ellum and extends to the boundary of Garland to the east and Richardson to the north, encompassing Lakewood with White Rock Lake at the center. It's a pretty big "neighborhood."

    The top five most popular neighborhoods in Dallas include some of the wealthiest areas in the city:

    • No. 1 – Northeast Dallas
    • No. 2 – Preston Hollow
    • No. 3 – Far North
    • No. 4 – North Dallas
    • No. 5 – M Streets

    House sales overall have recently declined, which the study says is an indicator that these searches may be about "feeding our longing to improve our own lot and satisfy our curiosity to see inside the homes of others."

    Least popular
    The least popular neighborhood in Dallas are homes in the Northwood Estates community, which attracts only 47 views per day on Zillow. Not a surprise since the neighborhood, located near Royal Lane and Greenville Avenue, has an unusually high number of rentals — about 40 percent of homes in the area. Nextdoor estimates the total population at 3,540, mostly people in their mid-50s.

    Northwood Estates also ranked No. 6 in the overall list of least popular U.S. neighborhoods in HouseFresh's study.

    The five least popular Dallas neighborhoods For Zillow searchers are:

    • No. 1 – Northwood Estates
    • No. 2 – Kleberg
    • No. 3 – Near East
    • No. 4 – Buckner Terrace
    • No. 5 – Eagle Ford
    Houses in Kleberg, the No. 2 least popular Dallas neighborhood, saw 242 more daily views on Zillow than homes in Northwood Estates. The formerly-unincorporated community has a population of 5,200-plus residents who are an average age of 45 years old, according to Nextdoor.
    real estatereportshomes for salehomebuyingdallasdallas neighborhoods
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    Downtown News

    Historic West End Dallas mixed-use complex gets familiar new owner

    Teresa Gubbins
    May 28, 2026 | 4:30 pm
    Market Ross Place
    Courtesy
    Market Ross Place

    A historic building in Dallas' historic West End has a familiar new owner: Five Smooth Stones, a real estate company that specializes in renovation, just acquired Market Ross Place, a mixed-used combination of three buildings located at 1701 N. Market St.

    Five Smooth Stones is led by Owen Hannay, Dallas native and West End enthusiast who first began investing in the neighborhood in 2000, and is now making a return to the historic area to breathe in new life.

    “We have had a lot of success in the West End over the past 25 years but, like many other districts, it tends to be cyclical, so we find ourselves with a lot of opportunity to improve the West End — again," Hannay says in a statement.

    Market Ross Place consists of three buildings connected by a five-story atrium, comprising four restaurants and office space totaling approximately 142,000 square feet. It was built in 1905 and is listed on the National Register of Historic Places.

    Hannay also bought three retail buildings across from Market Ross, a parcel that includes the Museum of Illusions; the former Gators restaurant; and a building containing Mas Tacos and Cannon Bakery. He also bought the West End Parking Garage, which includes 35,000 square feet of retail and more than 650 parking spaces on six levels.

    These acquisitions closed in March 2026.

    Hannay, who also owns Dallas ad agency Slingshot LLC, first began investing in the West End when he acquired the Awalt Building at 208 N. Market St. in 2000. He went on to buy other West End properties such as a three-building portfolio at Elm and North Record streets, giving him one of the largest stakes in the neighborhood, with ownership of nearly one quarter of the 1 million square feet of office space in the area.

    Over the years, Five Smooth Stones has purchased and renovated almost 1,000,000 square feet of historic office and retail space in The West End.

    One of their most high-profile purchases was the Landmark Center, the six-story building at 1801 N. Lamar St. that was formerly a regional center for the FBI and also served as the first office HQ for CultureMap Dallas when the site launched in 2012. Five Smooth Stones bought it in 2004, renovated it, sold to Argus Realty Investors LP in 2006 — then bought it back again in 2023.

    The Landmark Center is one of many properties in the West End that has undergone multiple ownership changes, bouncing from local companies like Five Smooth Stones to institutional companies — often with less than ideal results.

    “When we sold our holdings in the West End in 2015, office occupancy in the district was probably over 90 percent," Hannay says. "We intend to get there again by proving that businesses want high-quality, well priced, centrally located historic space that exists in a genuine neighborhood that provides a human scale to live in, work in, and play in."

    To that end, Five Smooth Stones has signed several new lease agreements in the Landmark Center, as well as facilitating the comeback of Ellen's Restaurant into its old space at Market Ross.

    The new office tenants at Landmark include:

    • The Law Offices of Dean Omar Branham Shirley, LLP, a leading law firm, leasing almost 16,000 sq ft
    • HighLevel Inc., a marketing technology company with 15,700 sq ft on the fifth and sixth floors
    • Benchmark Group Architects, with 7,500 sq ft on the first floor
    • The Houston Room, an event venue occupying 6,000 sq ft on the fourth floor

    … along with several smaller tenants including Corgan Architects Model Studio, Wildcat Investments, Cravens Brothers, JF Depetris, Jr., CPA and Collabridge Solutions, Inc.

    The new leases bring The Landmark Center to more than 50 percent occupancy, with additional build- to-suit leasing opportunities available ranging from 2,000 to 30,000 sq ft.

    "I believe that the leases we have already signed are indicative of demand,” Hannay says.

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