Craft Beer Candy
Jelly Belly introduces first beer-flavored bean thanks to science
Jelly beans are great candies, but they don’t remind you of beer, which is a huge letdown. Fortunately, Jelly Belly has created a "draft beer" flavor, because nothing says you’re in charge of the situation like trying to catch a buzz and diabetes at the same time.
Just kidding. There’s no alcohol in these. They are golden, though, and the result of three years of attempts to create the alcohol-inspired candy.
There’s no alcohol in any of the beans. Not even a trace of alcohol. Seriously, take it easy on the beans, man. We’re worried about you.
“Jelly Belly has been developing drink-inspired flavors since the 1980s,” says VP of operations and distribution Jeff Brown in the promotional video. “We started with piña colada and Mai Tai, and now we’re very proud to add draft beer to that line.
“We want that real wow, true-to-life flavor, so to give that crisp, clean beer flavor, it took a lot of trial and error to get to that final bean.”
But lest you think that you’re only dealing with a beer bean, any veteran Jelly Belly user can tell you that it’s all about combining beans for new flavors, like using a peach bean to get a beer sangria, or one lemon-lime bean and a Tabasco bean with a couple of draft beer beans to make a michelada.
Again, there’s no alcohol in any of the beans. Not even a trace of alcohol. Seriously, take it easy on the beans, man. We’re worried about you.
Anyway, the draft beer beans are currently sold out on Jelly Belly’s site, but the company promises to have them back by February 10. In the meantime, just try drinking a beer with some sugar in it.
