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    Say Kimchi!

    New Dallas food truck Say Kimchi specializes in fiery Korean side dish

    Teresa Gubbins
    Mar 10, 2014 | 2:03 pm

    Dallas' thriving food truck scene gets a much-needed new player with Say Kimchi, a food truck that wraps its menu around kimchi, the fiery, fermented cabbage dish that's a staple of Korean cuisine.

    Say Kimchi finds its lineage in the original Los Angeles food truck, Kogi BBQ, and takes a page from the Austin Korean food truck Chi'Lantro, whose signature dish is the delicacy known as kimchi fries. They're French fries topped with Korean BBQ beef, onions, cheese, cilantro and Sriracha — like a Korean cousin of Dallas' own Snuffer's cheese fries.

    Say Kimchi comes from Sheng Lin and Jason Hong, who met while working together at a sushi restaurant. Lin is the seasoned chef; Hong is the young, media-savvy marketer and front man. They'd both been thinking about doing a food truck and decided to become partners.

    "Kimchi is a traditional Korean dish, and we wanted it to be our main thing," says co-founder Jason Hong. "We do kimchi anything: fried rice, fries, tacos."

    "We're both Korean, and, as you know, in Los Angeles and New York, they have the Korean taco thing going on," Hong says. "Kimchi is a traditional Korean dish, and we wanted it to be our main thing. We do kimchi anything: fried rice, fries, tacos."

    Their unique twist is something they call the Cup Bob Rice. You choose from fried or steamed rice with Korean or American-style veggies and choice of meat from bulgogi beef, pork, chicken breast or Spam. It's topped with a sauce such as teriyaki, eel sauce, orange chicken or spicy Korean.

    "It's basically Korean BBQ fried rice in a cup," Hong says. "It's a 24-ounce cup that's very convenient. You can put it in your cup holder and take it wherever you go."

    They do their own potatoes for their kimchi fries, and they also make a "Korean weiner" hot dog topped with fried kimchi and onions. Of course there are Korean tacos, but there is also another unique item called the bulgogi Philly cheesesteak, with bulgogi beef, onion, pepper, mushroom, kimchi and mozzarella cheese.

    As a new food truck, they're navigating their way through finding spots to set up, with regular appearances at a Walgreen's store at Oak Lawn and Cedar Springs, and other locations announced on their Facebook page.

    While their goals include having a successful business, they're also missionaries for their native food: "Why kimchi? We wanted to show everybody the Korean tradition," Hong says.

    Say Kimchi is the newest arrival on Dallas' thriving food truck scene.

    Say Kimchi
      
    Photo courtesy of Say Kimchi
    Say Kimchi is the newest arrival on Dallas' thriving food truck scene.
    unspecified
    news/restaurants-bars

    Stir Fry News

    Mom-and-pop Asian chain from Austin makes Dallas debut in McKinney

    Raven Jordan
    May 12, 2025 | 6:40 pm
    Fire Bowl
    Fire Bowl
    Fire Bowl

    A small Asian chain from Austin has entered the Dallas market: Called Fire Bowl Cafe, it's a small chain that has opened its first DFW location in McKinney, at 4060 W. University Dr. #300, in a new shopping center west of US-75.

    Fire Bowl Cafe was founded by husband-and-wife Gigi Lee and Daniel Pao in 1996 with a focus on customizable bowls prepared in sizzling woks. They have four locations in Austin and one in Colorado.

    Bringing the concept to McKinney is Dallas-based hospitality group DLC Restaurant Holdings (Firo Pizza, Craft Pies Pizza, Desperados), according to a release.

    “We are thrilled to bring Fire Bowl Café to McKinney and introduce our unique dining experience to the wonderful community here,” says CEO Mike Daniel in a statement. “Our mission is to ensure that every customer leaves satisfied and happy, and we can’t wait to share our passion for fresh, customizable Asian cuisine with our new neighbors in North Texas."

    To give it local flavor, they've partnered with Julian Rodarte, who co-founded Beto & Son, the Mexican restaurant at Trinity Groves in west Dallas, and also served as Trinity Groves' CEO. He was briefly executive chef at COSM at Grandscape and is currently culinary director for Dee Lincoln Concepts.

    The menu has a Pei-Wei vibe, featuring a mashup of Chinese, Thai, and Vietnamese cuisines, with favorites like edamame, spring rolls, crab rangoon, pad Thai, pot stickers, and lettuce wraps.

    There are noodle and rice bowls, topped with vegetables and choice of protein; and a make-it-your-way stir-fry where you choose from proteins like chicken, beef, shrimp, or tofu, tossed in a wok with vegetables, then combine it with your choice of "carb" — noodles, brown or white rice — and a wide selection of sauces, from teriyaki to spicy peanut to classic Chinese.

    Prices are $12-$14. They do not currently serve alcohol, but have plans for it at a future date.

    openings
    news/restaurants-bars
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