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Drinking Diaries

Vinyl is the hook at Deep Ellum's Off the Record, but craft beer is just as vital

Jonathan Rienstra
Mar 16, 2015 | 3:10 pm
Craft beers along a bar
Off the Record mixes craft beer and vinyl and Deep Ellum.
iStock

My mom likes to talk about how when I was 3 or 4, I asked her what the skinny books under the TV were, and why they couldn’t be opened, so she showed me how to work our record players.

I listened to a lot of the Cats soundtrack, and in preparation for writing this column, I looked up the plot to that mind melt of a musical. “Mr. Mistoffelees” just shows that blow was way too cheap in 1980.

Off the Record, Deep Ellum’s craft beer and vinyl one-stop shop, doesn’t carry Cats, so far as I could tell when I stopped by a few weeks ago. Unsurprisingly, you’re more likely to find the kind of albums that bearded, black jacket-wearing white guys (ahem) attach themselves to.

Think Black Keys, The National, Dr. Dre, Willie Nelson and a bunch of bands that constantly seem on the verge of blowing up based on their ACL set last year, all resting in rows of skinny books, at the end of the room. In all, there are more than 2,000 records available for purchase, a selection that Lowest Greenville’s Good Records curates.

It certainly scratches a particular itch, and it’s also a reminder that I’m not as unique as I sometimes imagine myself to be. I was not the first 20-year-old to think it was interesting to get high and listen to Willie Nelson’s old albums, no matter how much I wish that were the case.

And as much as I might be inclined to push back at a craft-beer-and-vinyl shop in an attempt to maintain some sort of self-indulgent authenticity, to say that Off the Record is cynically pandering to a group that’s already catered to in nearly every corner of pop culture would just be because I’m secretly uncomfortable with the fact that I’m not cool at all. I am not the things I like.

Fortunately, beer is a good way to cope. Off the Record keeps 24 taps of craft beers that bearded, black jacket-wearing white guys like. Dixon from Peticolas is dropping off fresh kegs while I’m there — a serendipitous encounter — both because he’s my friend and because I like Sit Down or I’ll Sit You Down right from the brewery.

Some people will look at Off the Record and call it a Deep Ellum hipster bar. Maybe it is. I don’t know what hipster means anymore — I’ve been accused of being one, but I also like the things I like because I enjoy them, which might seem tautological, but sometimes it needs to be pointed out because my generation trades on irony.

Off the Record trades on those skinny books, but the craft beer gives you the courage to find your own Cats.

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Hello Cupcake

SusieCakes preheats the ovens for new bakery in Dallas' West Village

Christina Hughes Babb
Sep 21, 2026 | 2:46 pm
SusieCakes celebration vanilla
Photo courtesy of SusieCakes
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Bring on the cake baking: SusieCakes, the home-style bakery concept from California, will soon open a location in the West Village at 3699 McKinney Ave. Ste. 318, in Uptown Dallas. The grand opening celebration is set for Saturday, October 3.

The West Village store was first announced in July, along with a location in Frisco's Fields West.

It is the fourth Dallas-Fort Worth location following Preston Center, Hillside Village in East Dallas, and Fort Worth's WestBend.

Founder Susie Sarich first opened SusieCakes bakery in 2006 in Los Angeles' Brentwood neighborhood, and there are now locations throughout California, from San Diego to San Francisco. SusieCakes offers an alternative to the artificial flavors and preservatives found in most grocery store cakes by using fresh, simple ingredients by on-site bakers, the company says.

SusieCakes founder Susie Sarich Guests at the West Village grand opening could meet founder Susie Sarich. Photo courtesy of SusieCakes

The bakery has developed a loyal following for its Vanilla Celebration Cake, custom layer cakes, cupcakes topped with buttercream frosting, and nostalgic treats such as chocolate chip cookies, snickerdoodles, and flourless peanut butter cookies. Seasonal cakes and desserts also rotate throughout the year. For fall, think crumble-topped fruit pies baked in flaky crusts and holiday-inspired desserts.

Sarich says she's excited about the new Dallas location.

“Opening in West Village is a wonderful next step as we continue to grow SusieCakes in Dallas,” she says in the release. “As a Dallas resident, it’s been special to see firsthand how warmly the community has embraced SusieCakes. West Village is such a vibrant neighborhood, and we look forward to welcoming guests in and being part of even more celebrations, both big and small.”

SusieCakes' West Village Grand Opening Celebration will take place 12-3 pm Saturday, October 3, with special giveaways, music, samples, and an opportunity to say "hello" to Sarich in person.

The bakery will be open from 10 am-7 pm on opening day, with festivities including:

  • Free SusieCakes mugs for the first 50 guests, beginning at 10 am. with purchase, limited to one per guest
  • A raffle for the chance to win free cake for a year
  • The opportunity to meet Susie Sarich in person
  • DJ tunes and complimentary samples from 12-3 pm

The ever expanding bakery also offers delivery, both national and local, at susiecakes.com.

bakery mckinney ave openings susiecakes west village
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