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    Rockin' BBQ

    EZ Dude BBQ brings rock 'n' roll-style barbecue to Deep Ellum

    Teresa Gubbins
    Mar 18, 2014 | 4:56 pm
    • EZ Dude BBQ owners Rob Eichelberger and Buster O'Keefe.
      EZ Dude BBQ/Facebook
    • EZ Dude BBQ is coming to Deep Ellum.
      EZ Dude BBQ/Facebook

    If you've ever attended a concert at Gexa Pavilion, Trees or other rock venues around town, you might recognize EZ Dude BBQ. This mobile barbecue stand can be spotted stationed outside clubs, serving up a menu of smoked brisket, chicken, burgers and rosemary potatoes.

    But now owners Rob Eichelberger and Buster O'Keefe have found permanent digs in a most appropriate neighborhood: Deep Ellum. The duo will open EZ Dude BBQ at 2713 Elm St., in the storefront space next door to the Green Room.

    O'Keefe is a longtime club guy and former owner of the Rail Club in Fort Worth. Eichelberger is president of Ride For Dime, the charitable organization honoring Pantera guitarist "Dimebag" Darrell Abbott.

    Eichelberger dabbled in barbecue on the side with the occasional catering job. You'd know him if you see him: He's the one driving the white Hummer H2 with a 24-foot barbecue pit in tow and a welded statue of Dimebag.

    "Since I had so many contacts in the music business, the catering kept getting bigger and bigger," Eichelberger says. "Any of your bands coming through, from Slayer to Mumford and Sons to Imagine Dragons, any rock act, I've probably cooked food for them."

    His cooking method employs a three-chamber reverse-flow smoker that's 20-plus feet long.

    "Reverse flow is good because it has no direct heat," he says. "I use oak wood because it burns hot but has an even smoke. I cook my brisket from 16 to 18 hours at 225 degrees. And I have my own 'black label' rub, from Black Label Society."

    Wings are also a specialty, which he smokes, along with St. Louis style ribs, chicken quarters, hot dog, sausage and even a smoked hamburger. Sides include baked and pinto beans, roasted rosemary potatoes and baked cheesy potatoes. They've expanded what was once a small private kitchen, and are also expanding the bar.

    "Chad Lee, who was Darren's personal photographer, emailed me and said, 'You need to make that bar bigger, so we have a place to sleep,'" Eichelberger says.

    They're hoping to open by mid-April, and one cool touch they're adding that's especially appropriate is lining the walls with rock memorabilia, just like the Green Room used to do back in the day.

    "Between the two of us, we have 30 guitars, autographed drum heads — there's even a couple of Ride For Dime slot machines," Eichelberger says.

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    Sweet spots

    California bakery SusieCakes expands with 2 new Dallas-area locations

    Stephanie Allmon Merry
    Jul 27, 2026 | 4:37 pm
    SusieCakes celebration vanilla
    Photo courtesy of SusieCakes
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    Dallas' booming dessert scene will get even sweeter with the debut of two new SusieCakes bakeries - in Dallas' West Village this fall, and in Frisco's forthcoming Fields West development in 2027.

    The openings will give California-based SusieCakes five locations across Dallas-Fort Worth and eight in Texas, according to a release.

    For Google-mapping purposes, the new locations are:

    • West Village: 3699 McKinney Ave., Suite 318, Dallas (opening fall 2026)
    • Fields West: 5501 Fields Parkway, Suite B120, Frisco (opening in 2027)

    Founded in Los Angeles in 2006 by Susan "Susie" Sarich, the bakery is known for classic, made-from-scratch desserts inspired by recipes from her grandmothers. The chain has grown to more than 30 locations in California, Texas, Tennessee, and Oklahoma.

    "North Texas continues to be an incredibly important market for SusieCakes, and the response we have received from guests throughout the region has given us tremendous confidence in our continued expansion," Sarich says in the release. "As someone who calls Dallas home, it is especially meaningful to bring SusieCakes to two additional communities."

    The bakery has developed a loyal following for its Vanilla Celebration Cake, custom layer cakes, cupcakes topped with buttercream frosting, and nostalgic treats such as chocolate chip cookies, snickerdoodles, and flourless peanut butter cookies. Seasonal cakes and desserts also rotate throughout the year.

    The West Village store be the fourth Dallas-Fort Worth location following Preston Center, Hillside Village in East Dallas, and Fort Worth's WestBend. The Frisco shop will be part of the massive mixed-use Fields West development currently under construction.

    Desserts are definitely trending in DFW right now, as evidenced by the number of new bakeries, ice cream shops, and dessert cafes opening around town.

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