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Rockin' BBQ

EZ Dude BBQ brings rock 'n' roll-style barbecue to Deep Ellum

Teresa Gubbins
Mar 18, 2014 | 4:56 pm
  • EZ Dude BBQ owners Rob Eichelberger and Buster O'Keefe.
    EZ Dude BBQ/Facebook
  • EZ Dude BBQ is coming to Deep Ellum.
    EZ Dude BBQ/Facebook

If you've ever attended a concert at Gexa Pavilion, Trees or other rock venues around town, you might recognize EZ Dude BBQ. This mobile barbecue stand can be spotted stationed outside clubs, serving up a menu of smoked brisket, chicken, burgers and rosemary potatoes.

But now owners Rob Eichelberger and Buster O'Keefe have found permanent digs in a most appropriate neighborhood: Deep Ellum. The duo will open EZ Dude BBQ at 2713 Elm St., in the storefront space next door to the Green Room.

O'Keefe is a longtime club guy and former owner of the Rail Club in Fort Worth. Eichelberger is president of Ride For Dime, the charitable organization honoring Pantera guitarist "Dimebag" Darrell Abbott.

Eichelberger dabbled in barbecue on the side with the occasional catering job. You'd know him if you see him: He's the one driving the white Hummer H2 with a 24-foot barbecue pit in tow and a welded statue of Dimebag.

"Since I had so many contacts in the music business, the catering kept getting bigger and bigger," Eichelberger says. "Any of your bands coming through, from Slayer to Mumford and Sons to Imagine Dragons, any rock act, I've probably cooked food for them."

His cooking method employs a three-chamber reverse-flow smoker that's 20-plus feet long.

"Reverse flow is good because it has no direct heat," he says. "I use oak wood because it burns hot but has an even smoke. I cook my brisket from 16 to 18 hours at 225 degrees. And I have my own 'black label' rub, from Black Label Society."

Wings are also a specialty, which he smokes, along with St. Louis style ribs, chicken quarters, hot dog, sausage and even a smoked hamburger. Sides include baked and pinto beans, roasted rosemary potatoes and baked cheesy potatoes. They've expanded what was once a small private kitchen, and are also expanding the bar.

"Chad Lee, who was Darren's personal photographer, emailed me and said, 'You need to make that bar bigger, so we have a place to sleep,'" Eichelberger says.

They're hoping to open by mid-April, and one cool touch they're adding that's especially appropriate is lining the walls with rock memorabilia, just like the Green Room used to do back in the day.

"Between the two of us, we have 30 guitars, autographed drum heads — there's even a couple of Ride For Dime slot machines," Eichelberger says.

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news/restaurants-bars

outta this world

Cowboys superfan launches pizzeria with Tex-Mex twist in Dallas food hall

Luciana Gomez
Oct 21, 2026 | 10:45 am
Starboy's pizza
Photo courtesy of Starboy's
Check out the cheese pull on Starboy's birria pizza.

A new pizza restaurant is slinging a variety of innovative pies in the Dallas Medical District: Called Starboy’s Pizzeria, the new shop is part of Food Nation Cinco Cocinas, the eclectic food hall at 4711 Maple Ave. The food hall was created by Ray Quintanilla and legendary restaurateur and "Godfather of Dallas Tex-Mex" Mico Rodriguez, who died earlier this month at age 68.

John Flores, an IT professional and self-proclaimed Dallas Cowboys super-fan, created Starboy’s Pizzeria, which is now open in the former Sal’s Pizza and Restaurant space. Friends call Flores by the nickname "Starboy," which combines his love for the Cowboys and his fascination with NASA and space, he explains.

Flores met Quintanilla and Rodriguez while hosting karaoke at Mico’s Bar, another food hall occupant. When Sal’s closed earlier this year, they saw an opportunity to fill the void with a refreshed pizza concept.

“It is because of Mico that I even thought about starting this project: he was part of this, he was always happy, and we really hit it off, so I miss him,” Flores says.

Starboy's Pizzeria joins Mico’s Bar, Picazo Sushi and Poke, Wing City, and JJ’s Cafe, which opened a location in the food hall earlier this year.

Lupe Ibarra, a chef from the closed Sal’s Pizza with 25 years of experience, stayed on at Starboy's to continue perfecting traditional recipes while creating signature new ones tied to Flores’ Mexican heritage.

The result of the collaboration is a menu that includes traditional favorites alongside creative pies with a Mexican-inspired twist like the Pizza Birria (resembling the flavor profile of popular birria tacos), elotero, chicken fajitas, and pastor, among more than 15 specialty offerings.

Flores' passion for the Cowboys is especially evident in several unique creations:

  • Cry Eagles Cry: Inspired by the Philly cheesesteak, topped with beef, green peppers, onions, and mozzarella.
  • Starboy’s Classic (Blue): Red sauce, mozzarella, mushrooms, onions, sausage, and fresh arugula.
  • Starboy’s Classic (Silver): White sauce, chicken, mushrooms, onions, arugula, mozzarella, and a balsamic glaze.
  • Cowboy: Brisket, onions, barbecue sauce, and smoked gouda.

Starboy's 16-inch pizzas range from $14-$25, with individual slices priced around $4. The menu also features sub sandwiches, pastas with a variety of sauces, and chicken Parmesan, all under $14.

To cater to the busy medical, residential, and retail crowds nearby, Starboy's offers lunch deals for under $12, which include pasta and garlic knots or a slice of pizza and a salad, complete with a drink.

Flores explains that his heritage and his mother’s influence serve as the primary driving force behind his new venture.

“My mom would always host family gatherings. She always fed people, and I got that from her. I like to see smiles on people’s faces from the things I do,” he says. “I have big dreams for this place. I want us to be part of the community and give back.”

Flores remains involved with karaoke at Mico’s Bar and is focused on driving traffic to the entire complex. He hosts Cowboys watch parties, while his adult children — Nathan, Natalie, and Amy — assist with social media, website management, and overall promotion for Starboy’s.

“When people try our pizzas for the first time, their eyes light up, so we know we are on the right track,” Flores says.

Starboy’s Pizzeria is open daily from 11 am-10 pm.

dallas pizza starboy's food nation cinco cocinas maple street food hall dallas medical district lunch pizzeria locally owned latino owned business pizza dallas cowboys tex-mex
news/restaurants-bars
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