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Fresh Farmers Market

Richardson shopping center sprouts fresh upgrade with new market

Teresa Gubbins
Mar 30, 2016 | 10:40 am
News_Paris_farmers_market_June_2011
New farmers market in Richardson will include local produce.
Photo by Shelby Hodge

A Dallas-area farmers market group has big plans for expansion, beginning with a new venue in Richardson.

The Four Seasons Markets group is launching the Belt Line Farmers Market, a new outdoor market at Dal-Rich Towne Square, formerly Dal-Rich Village, at Coit and Belt Line roads. It will debut on April 3, and will be open on Sundays year-round, from 10 am to 3 pm.

The company says it also has plans to open five more markets in North Texas this spring. It's partnered with real estate developers, including Weitzman Realty Group/Cencor Realty and Regency Centers, to open more markets and create additional foot traffic for existing and future tenants.

"Our goal is to create a venue where small business owners will promote artisan food products, fresh locally grown and organic produce, plus a variety of unique handmade products," says Vincent Hirth, Four Seasons Markets CEO.

More than 50 years old, Dal-Rich Village is a Richardson landmark and was one of the first big centers in the northern suburbs. It was formerly home to a Whole Foods Market, which is now the Richardson Mercantile market. Its owners are committed to keeping it robust, and re-named it in 2014.

The market was originally considered for the Richardson Heights Shopping Center, but got scuttled after some of the businesses there protested.

Products at the new Belt Line market will include produce, grass-fed beef, eggs, honey, beef jerky, bread, pecans, pastries, olive oil, juice, tamales, pickles, jellies, kombucha, caramels, hot sauce, and more. Vendor names include La Esperanza Farm, Stubblefield Produce, Kinsey Cattle Company, Brew Skies Over Texas, Dallas Caramel Company, Heirloom Gourmet Delights, Milena's Bakery, and Trois Laurent Patisserie.

The market will also host a food court with purveyors such as Jac Jac's SmokeStack BBQ, Jamaica Cabana, and Tamales Over Texas.

Four Seasons Markets defines its markets as "European-style," with a goal of providing handmade items produced by local growers and artisans. It currently manages two markets in North Dallas: The Campbell Rd. Farmers Market at Campbell and Floyd roads in Richardson is open on Saturdays and hosts more than 65 local vendors. The Carrollton Farmers Market at Josey Lane and George Bush Turnpike is open on Sunday with more than 60 regular vendors.

Five more outdoor markets are planned to debut in April and May, with locations still to be announced.

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Spring Arrival

West Dallas gets new Spanish-Peruvian restaurant with big-name chef

Luciana Gomez
Sep 18, 2026 | 4:27 pm
Ulloa's
Photo courtesy of Ulloa's
Paella will be on the menu.

A new restaurant with a high-profile culinary director will bring Spanish and Peruvian flavors to West Dallas: Called Ulloa’s, it is coming to 727 Fort Worth Ave., with a projected opening in March 2027.

The concept is from philanthropists Susan and Woodrow Gandy, who were previously investors in the historic Belmont Hotel just around the corner. They've teamed up with Dallas celebrity chef Kent Rathbun as culinary director, along with Christopher Tunnell as general manager to lead the front of the house.

Rathbun is a name Dallas diners know well, with a resume that includes The Mansion on Turtle Creek, the Landmark Restaurant at the historic Melrose Hotel, Seventeen Seventeen at the Dallas Museum of Art, Abacus, Jasper's, Rathbun’s Blue Plate Kitchen, and more. He's won numerous awards and made multiple appearances on Food Network. He was most recently behind the launch of On The Rocks, an Italian bistro in Burleson.

Kent Rathbun Chef Kent Rathbun will be the culinary director of Ulloa's. Photo courtesy of Kent Rathbun

Tunnell’s background spans both culinary direction and front-of-house operations. He worked at Los Angeles hot spots Ketchup, Geisha House, and Les Deux, as well as the Mandalay Bay and The Mirage in Las Vegas, before moving to Dallas to open The Mexican, the upscale restaurant in the Design District.

“I am truly excited to partner with Chef Kent Rathbun, whose reputation is amazing — not only in the DFW Metroplex, but in the culinary world,” Tunnell says. “He has been with this project since the beginning, helping develop it; this will be a very chef-driven, culinary-forward restaurant.”

The team's vision for Ulloa’s is both culinary and urban, with hopes of anchoring the corridor and attracting other businesses to Fort Worth Avenue — a stretch connecting downtown Dallas with Oak Cliff that remains somewhat underdeveloped despite its panoramic skyline views.

The restaurant is named for Spanish explorer, astronomer, and scientist Antonio de Ulloa, who spent extensive time in the Mexican peninsula before becoming Louisiana’s first governor. During his travels, Ulloa documented a fogbow — a circular rainbow formed when sunlight meets mist that causes silhouettes standing between the sun and fog to appear ringed in light, a phenomenon known today as “Ulloa’s Rings.”

That vibrant phenomenon inspired both the restaurant's identity and logo. The concept promises "bold, worldly flavors in a welcoming neighborhood setting inspired by exploration and discovery,” the owners say.

Ulloa's Rendering of Ulloa's.Rendering courtesy of Ulloa's

While the menu remains in development, Tunnell describes the culinary direction as “Spanish soul with a Peruvian heart.” The kitchen will merge the coastal flavors of both traditions — ranging from paellas and ceviches to crafted cocktails and signature adaptations by Rathbun.

The 200-seat, two-story space will feature a downstairs dining room, a large bar, and an outdoor patio. Upstairs, plans call for a secondary bar, a private dining room, a patio, and an expansive balcony patio, offering views of the city's skyline and of the Margaret Hunt Hill and Margaret McDermott bridges.

While the upstairs space will be available for private events, the owners intend for it to operate primarily as an organic extension of the main restaurant. The buildout will include a guest elevator along with ample parking, including both self-parking and valet options.

The team says the restaurant will have have an aesthetic that's “warm, theatrical, generous, elegant but alive, with the energy of a great Spanish tapas bar and the soul of Peruvian hospitality.”

Ulloa’s plans to launch with dinner service first, followed by lunch and weekend brunch.

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