A year in the making, MidiCi, the pizza chain based in Los Angeles, is opening its first location in Dallas on April 12 — and has two more Dallas locations in the works.
Established in 2015, MidiCi does Neapolitan pizza in an upscale atmosphere, but with the affordability of a casual restaurant concept. Its pizzas run $8 to $13, rather than the $15 and up prices you might see at some of its Neapolitan peers.
The spot that Midici will take in West Village is next to Cru Wine Bar and across from Mi Cocina in the complex's South Alley. It faces out on Lemmon Avenue in a troubled spot that has been home to a couple of bars, including Lemon Bar and Lazare.
Prior to that, it was an Alberto Lombardi concept called Pescabar, and in 2001, it was originally Ferre, the Tuscan Italian restaurant from Patrick Colombo.
Location selection is important since all Midici branches have tall ceilings and an indoor olive tree.
Dallas marks the second MidiCi in the area; a location opened in Fort Worth's new Left Bank complex in February. Three more locations are coming-soon to DFW. In addition to a previously-announced location for Euless, there are two new locations in Dallas: one at Preston Hollow Village, which seems like an odd choice since there is a Modern Market there that makes great pizza; and one in Addison, in the Village on the Parkway at the southeast corner of the Dallas North Tollway.
The Dallas franchisees are Steven Kuy and Rick Na, who owns a Murphy's Deli.
"Opening in West Village provides us with a great location to build our brand promise — to bring friends together over Neapolitan Pizza," Na says in a release.
The menu includes traditional and signature menu options, as well as the option to create your own. The menu has been crafted by restaurateurs Peppe Miele and Mario Vollera, who've been affiliated with VPN Americas, the organization that hands out certificates for authenticity. It includes traditional and signature pizzas, as well as the opportunity to creat your own.
MidiCi provides pizza lovers with an upscale dining atmosphere, designed by acclaimed hotel and restaurant architect and designer Sam Marshall, while maintaining the ease and affordability of a casual restaurant concept. The space beckons guests to visit and make memories over a gourmet meal next to a signature indoor tree. MidiCi invented and trademarked “fast-fine”, fine dining made faster.