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Vegan News

Dallas' Mooyah burger chain hits hottest trends with special new menu

Teresa Gubbins
Apr 9, 2019 | 11:32 am
Mooyah Burger
This particular bun is GF.
Photo courtesy of Mooyah

Plano-based Mooyah Burgers, Fries & Shakes, the fast-casual "better burger" franchise, is jumping on the hottest bandwagon in burgers right now: veggie burgers.

The veggie burgers are part of a new menu line they call Lifestyle Burgers, to meet what a release calls an ever-growing variety of dietary preferences and choices. There are also options for Paleo, Keto, low calorie, and gluten-free.

Keto shmeto — everyone knows that the vegetarian burger is the cool one.

Natalie Anderson-Liu, Mooyah VP, says that this continues the company's policy of offering choices. Although they're no Burger King.

Burger King blazed a trail when it began offering veggie burgers way back in 2012. The chain continues to innovate, with its recent decision to add the amazingly meat-like Impossible Burger to its menu, with an initial test market taking place in St. Louis before it deploys everywhere.

But props to Mooyah for its efforts.

"For more than a decade, we've been giving our guests unique options like our Iceburgers, but we wanted to go beyond that," Anderson-Liu says. "We know our guests have certain dietary restrictions and preferences that shape their lifestyles and meal choices, and we are committed to giving them options to accommodate those needs."

For those not familiar with the Mooyah lingo, an "Ice Burger" is a burger propped on iceberg lettuce instead of a regular bun. Which is not a burger at all. Do people really find it convenient to grasp a hunk of iceberg lettuce with a slippy burger inside? A burger comes on a bun.

As for the new Lifestyle Burgers, the lineup is as follows:

  • The Paleo — Half-pound Angus Beef Iceburger with Bacon, avocado, pickles, onion, tomato, and mustard
  • The Keto — Jennie-O Turkey Iceburger, cheddar cheese, avocado, jalapeños, tomato, and mayo
  • The Low Cal — Quarter-pound Angus Beef Iceburger, sliced avocado, onions, tomato, and Cholula
  • The Vegetarian — MorningStar Farms Black Bean Veggie Burger, avocado, fried onion strings, lettuce, tomato, pickles, and Mooyah sauce on multigrain bun
  • The Gluten-Free — Quarter-pound Angus beef, pepper jack cheese, bacon, jalapeños, Cholula, and mayo on gluten-free bun

"Ultimately, we are aiming to provide all of our guests with lighter options should they embrace a lifestyle that includes certain dietary restrictions or preferences," Anderson-Liu says.

Mooyah, which was founded in 2007, also has French fries hand cut from Idaho potatoes, buns made in-house, and real ice cream shakes in seven flavors, including vanilla, chocolate, Reese's, and Oreo.

vegan
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Global tastes

New botanería pairs drinks with free bites near Dallas Farmers Market

Luciana Gomez
Aug 28, 2026 | 1:00 pm
Chef Karla Soria Palomino's menu delivers authentic Mexican flavors and bold heat.
Photo credit: Paul Torres.
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There is a novel concept open in the Dallas Farmers Market district: Called Sor Juana, it's a botanería inspired by traditional Mexican establishments where drinks are served alongside complimentary snacks and bar bites.

Located at 1908 Canton St., the space provides an immersion into Mexican culture through its food, beverages, decor, and overall atmosphere.

Sor Juana comes from Alexandra Hernández and Karla Soria Palomino. Hernández brings a background in front-of-house hospitality, theatre, and events while Soria Palomino contributes extensive kitchen experience from restaurants across Mexico and Dallas.

The inspiration behind the name and concept comes from 17th-century nun and scholar Sor Juana Inés de la Cruz. Recognized as the "First Feminist of the Americas," she was a literary trailblazer who learned to read and write during an era when women were denied an education. Considered one of the greatest poets of the Baroque period in what is now Mexico, Sor Juana defied societal norms, stood up to the male-dominated clergy, and excelled in science, mathematics, music, and culinary arts.

“We wanted to pick a strong woman from Mexico as the emblematic figure of our botanería — traditionally run and frequented only by men,” Hernández says. “With our women-run botanería, which is a unique concept for Dallas, we are creating a space for everyone.”

The frame for their idea is a landmark Dallas building originally constructed over a century ago for the Desco Tile Company. Designed in a Venetian Gothic style with exterior arches and columns, the interior features original chandeliers alongside decorative, colorful tilework — including a wall fountain, a fireplace, and terrazzo floors — all preserved intact for Sor Juana, with a few new tile accents added to the bathrooms and bar backdrop.

Sor Juana Historic Dallas architecture meets traditional Mexican hospitality at Sor Juana.Photo credit: Paul Torres

“We tried to respect the architecture of the building by adjusting our concept to the space, rather than forcing the space to adjust to us,” Hernández says.

The duo worked with interior designer Callie Windle on the details, sourcing decorative pieces from artists both in Mexico and locally (many of which are available for purchase).

The 90-seat venue features comfortable seating centered around a dynamic bar program managed by Saúl Hernández (previously of Midnight Rambler, La Viuda Negra, and Las Almas Rotas).

True to the hospitality spirit of a traditional botanería, patrons receive a complimentary botana (bar bite) with every drink purchase. While the offerings rotate regularly to maintain an element of surprise, options range from spiced nuts, fresh fruit, and popcorn to more substantial plates like tacos and caldo de camarón.

The creative cocktail menu ranges from $12 to $16, anchored by their signature “La Nueva Sangre” — an orange blossom gin cocktail balanced with beet juice, lemon, passion fruit, and lavender bitters. Hernández notes the drink is “as complex and interesting, with a little bit of everything, just as Sor Juana was.”

The bar also pours Mexican imports alongside local favorites Shiner and Michelob for $7, wines, and zero-proof options including non-alcoholic champagne.

Happy hour runs Wednesday through Friday from 5:30-7:30 pm, featuring $6 beers, $8 wines, and $8 cocktails infused with house-made Mexican chili oil macha sauce.

Beyond the complimentary botanas, the venue offers a full food menu designed by Chef Soria Palomino. It comes with a playful warning: “Expect bold flavors and a little heat — that’s what the cerveza is for.” Signature items include ceviche, mezcal-glazed wings, tacos, and tostadas, all centered on authentic Mexican flavor profiles.

For dessert, they feature a ganzote crafted by Diana Zamora of Nena Postrería, inspired by the classic packaged Gansito sponge cake.

Community events play a major role in the space, including lotería nights, "Bring Your Own Vinyl" Sundays, and rotating local DJs every other Friday. The team is actively taking community feedback to build out future programming, including upcoming collaborative dinner series.

“Events are a way to build community and bring people together,” Hernández says. “When we started crafting this concept, we looked at every detail — from the playlist to the food and cocktails, as we wanted a total experience where every element comes together and complements the rest.”

Sor Juana is open 2-10 pm Wednesday-Thursday 12 pm-12 pm Friday-Saturday, 12-10 pm Sunday. Metered street parking is enforced until 6 pm, with free parking available afterward.

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