Restaurant Wars

Breastaurant tycoon's genius stuns rivals Twin Peaks and Hooters

The federal government has made a landmark decision, one that's likely to change the nation's culinary landscape forever. Doug Guller — owner of Austin-based Bikinis Sports Bar & Grill and a small town he rechristened “Bikinis, Texas” — revealed that he officially trademarked the word "breastaurant" through the U.S. Patent and Trademark Office.

Long used as a snarky moniker to describe the Hooters-style dining concept, some thought the term was an embarrassment to owners of chains like Twin Peaks and Bone Daddies.

“Breastaurant” is now officially a trademark phrase recognized by the U.S. Patent office.

But not for Guller, whose pioneering efforts to take back the derogatory term have now given him exclusive rights to the word as the cleavage-and-chicken-wings industry continues to boom across the country.

“We’re really excited about receiving this federal trademark,” Guller said in statement. “Our team has worked hard over the last seven years to offer a unique experience to our fans. It just further solidifies that Bikinis Sports Bar & Grill is America’s only breastaurant^®.”

Note Guller's careful use of “unique” — especially considering that, like its rivals, Bikinis is virtually identical to a Hooters, except it's a little newer and the waitresses wear cowboy boots and bikinis instead of white tank tops and creepy schoolgirl sneakers.

As the company continues efforts to expand from 12 breastaurants to 50 by 2018, Guller is moving along with his plan to convert the city of Bikinis into the Lone Star State's biggest party town. The Austin Business Journal reports that a proposed reality show about the town is also in the works.

According to the federal government, there's only one true "breastaurant," and its name is Bikinis.

Bikinis Sports Bar & Grill Facebook

According to the federal government, there's only one true "breastaurant," and its name is Bikinis.

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News You Can Eat

New brunches and fall dishes put some yum in this Dallas restaurant news

Perry's

Vegan chopped steak at Perry's Steakhouse

Fall weather may not be here yet but Dallas restaurants are happily paying no mind, gifting us with ramen, pumpkin pancakes and pumpkin souffles, and beer cheese fondues. It'll be cold soon enough. There are also some restaurant openings here, some new brunches, and a meal deal for seniors.

Here's what's happening in Dallas restaurant news.

Fish City Grill has opened a location in Prosper at 1150 S. Preston Rd., just north of U.S. Highway 380 in The Gates of Prosper. It features seafood and cocktails, with specials on the restaurant’s trademark Chalkboard which are unique to each location and change twice each day. (Visit fishcitygrill.com/locations to view the Chalkboard cameras.) This is the chain's 23rd location.

White Rhino Coffee has opened a location in Frisco at 8075 FM 423 #100. This is the 10th location for the chain first founded in 2007 by Chris Parvin in Cedar Hill.

Captain D’s has opened a new location at 522 E. Belt Line Rd. in Cedar Hill, owned and operated by Golden Chick franchisee Joseph Omobogie. It's the 21st Captain D’s in Texas and a momentous step for Omobogie, who has 14 Golden Chick locations, as he ventures into new culinary territory. Captain D's serves fried catfish, fried shrimp, and chicken tenders.

True Food Kitchen has unveiled what a release calls "its biggest menu innovation of 15 years" with a reimagined brunch and cocktail program in addition to new seasonal dishes. Brunch highlights include Cinnamon Toastini, Berry Cerealtini, huevos rancheros, Hawaiian Fried Rice, and a tasting tower. New cocktails include Dazzling Eyes with Don Q rum, coconut, carrot juice, and Thai basil; and True Story with gin, chareau aloe, cucumber, snap pea, pineapple, and lemon.

Stirr recently launched a new autumn menu, with brunch, lunch, main and cocktail offerings including Pumpkin Spice pancakes, Chicken & Waffles, Wagyu Italian Beef Sandwich, Fried Chicken Cobb, Baby Back Ribs, Chicken Parm, Cajun Chicken Frites, Steakhouse Salad, Blackened Redfish, Lobster Ravioli, Beer Cheese Fondue, and a Count of Monte Cristo sandwich, which is so trendy right now.

McRae’s American Bistro is introducing a new weekend brunch on Sunday October 1, with deviled eggs, jalapeno pimento cheese, frittata muffaletta, chicken & waffles, chipotle eggs benedict, Lakewood latke, croque madame, corned beef hash & eggs, and more. More being cocktails, including a bloody Mary bar, espresso martini, sangria, wines, and beer. It'll run Saturday-Sunday from 11 am-3 pm.

BarNone has launched a new Whiskey Club. Members get a monthly e-newsletter, access to distillery and brewery tours, access to BarNone's master distiller meet & greets, entry into year-end Pappy Van Winkle 10 year and BTAC (George Stagg, William Larue Weller, Sazerac 18, Thomas Handy and Eagle Rare 17 year) giveaway, free whiskey rating forms, access to allocated whiskeys, ryes, scotches, and world whiskeys, and BarNone Whiskey Club private barrels. BarNone has also expanded its whiskey offerings to 173 varieties with selections from Kentucky, Tennessee, Indiana, Texas, UK, Japan, and Ireland. Entry is free, sign up online.

Loro Asian Smokehouse & Bar has a new Miso-Chili Tonkotsu Ramen with charred bok choy, scallions, sun noodle, sesame, ajitama egg, and choice of brisket or prawns, for $18, served Tuesday-Wednesday starting at 4 pm.

Monarch has a new dessert for the fall: Pumpkin Spice Latte Souffle featuring pumpkin spice, coffee crème anglaise, and sweet cream ice cream, available through the end of October.

Tiff’s Treats has new filled cookies including PB&J (peanut butter cookie with raspberry jam) and decadent Double Chocolate Salted Caramel (Double Chocolate cookie filled with dulce de leche and sprinkled with sea salt). They're available in a combo package where you get a dozen filled and a dozen classic for $43.

Melting Pot, the fondue restaurant, has launched an Oktober FondueFest limited-time 3-course menu with Bavarian Beer Cheese Fondue paired with dippers like bratwurst, braised short rib, and pretzels, with choice of salad and decadent Black Forest Chocolate Fondue. German-inspired sips include the new Black Forest Fashioned and St-Germain Spritz cocktail along with seasonal Sam Adams Octoberfest. Served Monday-Thursday through October 26.

Perry’s Steakhouse & Grille has a 3-course senior menu for 65+ before 6 pm, available daily for $39. First course offers choices from wedge, Caesar, field green, pear & candied pecan salad, French onion soup, or lobster bisque. Second course offers choices from pork chop, filet mignon, salmon, chicken oscar, vegan skillet chopped steak, or fried shrimp. Third course is side dish or dessert from a choice of cheesecake, chocolate crunch tower, crème brûlée, whipped potatoes, creamed spinach, or chargrilled vegetables.

Pappasito's celebrates its 40th anniversary through October at all four DFW locations including two at DFW Airport, plus locations in Arlington and Fort Worth with a $40 special on beef fajitas or beef & chicken fajita platters, with guacamole, rice, frijoles a la charra, and tortillas serving 2-3 people, available on Wednesdays starting at 4 pm.

McDonald’s of North Texas is adding two new limited-edition sauces to the menu starting October 9: McDonald’s Sweet & Spicy Jam, a jammy red pepper dipping sauce with apple cider vinegar, Szechuan peppercorn, and cayenne pepper; Mambo Sauce, a tomato-based sweet, spicy, and vinegary sauce inspired by the regional Washington, D.C. area sauce staple.

Lucky s the Oak Lawn diner is celebrating the State Fair of Texas with two limited-edition menu items: two corn dogs with fries, for $11, and Cotton Candy Pilsner from Texas Ale Project for $5.50, served through October 22.

Target has a new free Drive Up service for Starbucks menu items where customers can place an order and have it delivered straight to their car. The service has been popular in other markets and now it's in Dallas. The three top-selling items for Drive Up with Starbucks are Iced Brown Sugar Oatmilk Shaken Espresso, Birthday Cake Pop, and Iced Caramel Macchiato. You place your order, park in the Drive Up area, and tap “I’m here” in the Target app. A Target staffer delivers the Starbucks order, along with whatever else in your Drive Up purchase. By October, all 1,700-plus Target stores that have a Starbucks Café and offer Drive Up will have the Drive Up with Starbucks service.

Dunkin’ has launched the Texas Dunkin’ Community Cruiser, a mobile coffee truck that delivers free samples of hot and iced coffee directly to local community events. The Texas Dunkin’ Community Cruiser follows in the footsteps of several successful Cruiser programs built throughout the country over the last 10 years.

Norma's Cafe will provide six meals to the North Texas Food Bank for every holiday dinner purchased from now until November 18. The original Oak Cliff location at 1123 W. Davis St. will be open on Thanksgiving Day, November 23 from 11 am-1 pm to feed the homeless.

Salata, the salad chain, has launched of bottled salad dressings in its five most popular flavors: Buttermilk Ranch, Chipotle Ranch, Herb Vinaigrette, Balsamic Vinaigrette, and Ginger Lime Vinaigrette. They come in 12.5-oz bottles and are available at select H-E-B locations for $6.48.

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