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    Sweet Things

    New gelato and candy shops sweeten the lineup at Dallas' Victory Park

    Teresa Gubbins
    Apr 11, 2018 | 11:11 am
    It'sugar
    Sweet things are headed for Victory Park.
    Photo courtesy of It'sugar

    If you're a sweets fiend, Victory Park has two new concepts that'll be right up your alley. One does ice cream, the other does candy.

    Popbar is known for gelato-on-a-stick and other frozen treats. It'sugar is a candy emporium specializing in sweets, novelty gifts, and giant candy.

    Popbar will open a 690-square-foot location in June at 2420 Victory Park Ln. They serve gelato, sorbetto, and yogurt in a new way: on a stick. Because nobody has ever heard of this "stick" thing before. The menu includes 40+ rotating flavors, along with dippings and toppings, which allow for customizable flavor combinations.

    The pops are made on-site daily in small batches of 26 popbars at a time. They also make unique treats such as frozen hot chocolate on a stick.

    It'sugar will open a 2,644-square-foot location in late April at 2401 Victory Park Ln. It'sugar was founded by candy veteran Jeff Rubin in 2006, and claims to have become the largest specialty candy retailer in the world, with more than 100 locations in New York, Las Vegas, Los Angeles, San Francisco, Miami, and Chicago.

    They're known for their absurd sugar innovations. They're also known for having what has to be the most punctuationally-challenged name in the world. That apostrophe masking as a space is an eyesore, nothing less. What is wrong with just calling yourself "It's Sugar"? Nope. Gotta have the special apostrophe.

    Making matters worse, they also like to put their name in all caps, a la "IT'SUGAR". Sorry, we are not having that here on CultureMap, no all caps for you.

    The two new sweets purveyors are part of a Victory Park redevelopment led by retail partner Trademark Property Co. and owner Estein USA.

    Trademark CEO Terry Montesi says in a release that they're thrilled at the momentum.

    "It's gratifying to see our intense redevelopment efforts continue to pay off with commitments from best-in-class local F&B and retail operators, which will help transform Victory into one of the most vibrant, walkable retail and entertainment districts in the city," he says.

    The property will welcome 10 new concepts including a flagship Mesero; Imoto, an Asian kitchen and bar from Tracy Rathbun; wine bar Burgundy Swine; a restaurant by This & That (High Fives, The Standard Pour); and a bar by Brooke Humphries (Barcadia, Beauty Bar, Pints & Quarts).

    There will also be a 24,000-square-foot restaurant and entertainment concept in Victory Plaza by Humphries and Elias Pope’s 8020 Hospitality (the team behind HG Sply Co.); and two unique concepts by Rebees, led by Dallas entrepreneur Tristan Simon that include a modern Texas saloon and a workspace with a café.

    New retail tenants include Yoga Pod and Sweet Tooth Hotel, an experiential art and retail pop-up that will be open from May-June.

    Other openings in the coming months include Luxe Dental, Orangetheory Fitness, Cinépolis Luxury Cinemas-Victory Park, and The 23, a new 285-unit mixed-use apartment community by LMC. Additional parking and a state-of-the-art valet program, as well as lighting and technology upgrades, will also roll out in early 2018.

    A public art program that recently debuted includes a musically-inspired sculpture by Las Vegas-based artist Tim Bavington near the W Dallas – Victory Hotel, five vibrant garage murals by local artist Lesli Marshall, an eight-foot steel sculpture in the "Victory-sign" hand gesture by California-based artist Nathan Mabry, with additional pieces rolling out in the coming months.

    dessertsdowntown
    news/restaurants-bars

    Brewpub News

    Acclaimed Hofbräu Pub from Germany to make Texas debut in Addison

    Teresa Gubbins
    Apr 2, 2026 | 2:23 pm
    Hofbrau Pub
    HofbrauPub
    Hofbrau Pub, coming to Texas.

    A German beer powerhouse is coming to Texas with the debut of the first Hofbräu Pub, opening in the Dallas area, serving Hofbräu beer imported from the storied, centuries-old brewery in Munich.

    According to a company spokesperson, the brewpub will open in Addison, exact address TBA, in fall 2026.

    “We are excited to bring Bavarian beer culture to a region defined by hospitality, entrepreneurial spirit, and cultural diversity,” says Dr. Jörg Lehmann, director of Staatliches Hofbräuhaus in München, in a statement. “Hofbräuhaus Texas will unite authentic Bavarian heritage with the vibrant character of the American South – a partnership with great promise.”

    The Hofbräuhaus in Munich and Hofbräu München Brewery — a combination brewery and beer hall — were founded in 1589, and reign as the most famous beer hall in the world, with beer, German cuisine, and lively entertainment.

    Brewed in Munich, after the German Purity Law — using only four ingredients: barley, yeast, hops, and water — Hofbräu Beer is renowned across the world.

    Hofbrau in the U.S.
    Hofbräu — which is no relation to the DFW-based Hoffbrau Steakhouse chain — first introduced its beer to the U.S. at the Oktoberfest in Michigan in 1997. The company went on to open its first U.S. Hofbräuhaus brewery and beer garden in Kentucky in 2003, with a goal to share Bavarian lifestyle and beer culture in the most authentic way.

    There are currently 10 locations, including Las Vegas, Pittsburgh, Cleveland, Columbus, and Buffalo NY, as well as Dubai, China, and Brazil — each dedicated to preserving the historical legacy of the Munich original.

    All of the locations currently brew beer onsite according to original Munich recipes, but the Texas location will be a pioneering new, cozier, brewpub-only model, with beer imported from Bavaria.

    Texas location
    Bringing the concept to Texas are Dallas entrepreneurs Taylor and Flip Howard, who developed an appreciation for Bavarian culture after living in the Alps during their college years. Taylor advises European companies on U.S. market entry strategies, while Flip is founder and CEO of Lucid Private Offices, which now has 30 locations across the U.S.

    The Addison location will follow the Hofbräu Pub format, coming in at 5,000 square feet, while preserving the hallmark elements of a Bavarian beer hall. It will serve Bavarian beers and seasonals imported from the Hofbrau Brewery in Munich, plus a menu of Bavarian food that includes:

    • potato pancakes with smoked salmon
    • their signature crispy pork shank with bread dumpling, potato dumpling, green cabbage bacon salad, and dark beer gravy
    • pretzels with Obatzda cheese and mustard
    • Bavarian-style pork & beef burger on a kaiser roll

    Plus Bavarian classics like breaded pork cutlet schnitzel served with potato salad or with spatzle & mushroom sauce; and sauerbraten pot roast with spatzle & red cabbage.

    There'll be sausages, best spotlighted on a sampler with a Vienna-style Frankfurter, pork sausage, chicken sausage, sauerkraut, mashed potatoes, and onion mustard. Plus apple strudel and black forest cake for dessert, and cocktails and wine in addition to Hofbräu beers.

    Addison makes for a fitting location as it's home to the annual Addison Oktoberfest, one of the largest Oktoberfests in Texas. According to Hofbräu's spokesperson, they have a location under contract and will reveal the address at a later date, with an opening set for fall.

    addisonbeergerman beer powerhousemunich breweryoktoberfestoktoberfest in addisonopeningstexas debut
    news/restaurants-bars

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