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    Sweet Things

    New gelato and candy shops sweeten the lineup at Dallas' Victory Park

    Teresa Gubbins
    Apr 11, 2018 | 11:11 am
    It'sugar
    Sweet things are headed for Victory Park.
    Photo courtesy of It'sugar

    If you're a sweets fiend, Victory Park has two new concepts that'll be right up your alley. One does ice cream, the other does candy.

    Popbar is known for gelato-on-a-stick and other frozen treats. It'sugar is a candy emporium specializing in sweets, novelty gifts, and giant candy.

    Popbar will open a 690-square-foot location in June at 2420 Victory Park Ln. They serve gelato, sorbetto, and yogurt in a new way: on a stick. Because nobody has ever heard of this "stick" thing before. The menu includes 40+ rotating flavors, along with dippings and toppings, which allow for customizable flavor combinations.

    The pops are made on-site daily in small batches of 26 popbars at a time. They also make unique treats such as frozen hot chocolate on a stick.

    It'sugar will open a 2,644-square-foot location in late April at 2401 Victory Park Ln. It'sugar was founded by candy veteran Jeff Rubin in 2006, and claims to have become the largest specialty candy retailer in the world, with more than 100 locations in New York, Las Vegas, Los Angeles, San Francisco, Miami, and Chicago.

    They're known for their absurd sugar innovations. They're also known for having what has to be the most punctuationally-challenged name in the world. That apostrophe masking as a space is an eyesore, nothing less. What is wrong with just calling yourself "It's Sugar"? Nope. Gotta have the special apostrophe.

    Making matters worse, they also like to put their name in all caps, a la "IT'SUGAR". Sorry, we are not having that here on CultureMap, no all caps for you.

    The two new sweets purveyors are part of a Victory Park redevelopment led by retail partner Trademark Property Co. and owner Estein USA.

    Trademark CEO Terry Montesi says in a release that they're thrilled at the momentum.

    "It's gratifying to see our intense redevelopment efforts continue to pay off with commitments from best-in-class local F&B and retail operators, which will help transform Victory into one of the most vibrant, walkable retail and entertainment districts in the city," he says.

    The property will welcome 10 new concepts including a flagship Mesero; Imoto, an Asian kitchen and bar from Tracy Rathbun; wine bar Burgundy Swine; a restaurant by This & That (High Fives, The Standard Pour); and a bar by Brooke Humphries (Barcadia, Beauty Bar, Pints & Quarts).

    There will also be a 24,000-square-foot restaurant and entertainment concept in Victory Plaza by Humphries and Elias Pope’s 8020 Hospitality (the team behind HG Sply Co.); and two unique concepts by Rebees, led by Dallas entrepreneur Tristan Simon that include a modern Texas saloon and a workspace with a café.

    New retail tenants include Yoga Pod and Sweet Tooth Hotel, an experiential art and retail pop-up that will be open from May-June.

    Other openings in the coming months include Luxe Dental, Orangetheory Fitness, Cinépolis Luxury Cinemas-Victory Park, and The 23, a new 285-unit mixed-use apartment community by LMC. Additional parking and a state-of-the-art valet program, as well as lighting and technology upgrades, will also roll out in early 2018.

    A public art program that recently debuted includes a musically-inspired sculpture by Las Vegas-based artist Tim Bavington near the W Dallas – Victory Hotel, five vibrant garage murals by local artist Lesli Marshall, an eight-foot steel sculpture in the "Victory-sign" hand gesture by California-based artist Nathan Mabry, with additional pieces rolling out in the coming months.

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    Ramen News

    Dallas' acclaimed Ten Ramen to open in Cru Wine spot in West Village

    Teresa Gubbins
    Dec 16, 2025 | 9:40 am
    Ten Ramen
    Ten Ramen
    Ten Ramen

    A highly acclaimed ramen spot is coming to Dallas' West Village: Ten Ramen, one of Dallas' most celebrated ramen spots, will open a location in the former Cru Food & Wine Bar space at 3699 McKinney Ave. #107.

    According to a release, Ten Ramen will open in spring 2026.

    In related news, the concept was acquired by Vandelay Companies (Hudson House, Jack & Harry's, East Hamption Sandwich Co., El Molino), led by CEO Hunter Pond, who counts himself a big Ten Ramen fan.

    “I’ve been a longtime fan of who is arguably one of Texas’ most respected chefs — founder and creator Teiichi Sakurai — and what Ten Ramen embodies,” says Pond.

    Vandelay also owns Tei An, the award-winning authentic Japanese restaurant and Ten Ramen sibling which Sakurai opened at One Arts Plaza in 2008.

    Ten Ramen debuted in March 2015 at the Sylvan | Thirty mixed-use project in West Dallas — a pioneering concept at the time, and one that quickly earned a devoted following with its tiny 10-seat setup and uncompromisingly authentic flavors.

    Back then, it was a ground-breaking concept for Dallas and is still one of the most beloved ramen spots in the city. Diners flocked to wait in long lines for its menu of Mazemen, Shoyu, Tonkotsu, and Lobster Ramen — recipes that will remain intact, Pond says.

    “We haven’t touched the recipes, they’re perfect just as they are,” he says. “After many months under our ownership already, it remains clear that the magic is in the food, the service, and the experience. Our goal with this new location is simple: bring what we feel is the best ramen in Dallas to more people, in a space that feels both fresh and familiar.”

    Ooooooh, so Vandelay has owned it for many months. Well well well.

    “When the opportunity came to bring this incredible concept into our family of restaurants, I jumped at it," Pond says.

    He's the one shepherding it into the West Village — a location he says will give more diners the chance to experience the concept.

    The location has an impressive track record: Cru Wine Bar closed in August 2025 after an unparalleled 23 years at that address.

    The new 1,480-square-foot space will be a fresh take on the Ten Ramen experience, with a full-service bar that seats 7, and an intimate dining room seating 28 — versus the impromptu stand-up situation at Sylvan Thirty.

    Their goal is to make a space that feels approachable and lively while staying true to the dishes that made Ten Ramen a local favorite.

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