Dallas restaurant known for toasts makes COVID-19 pivot to smoothies
A Dallas restaurant that specializes in toast is expanding into a new subcuisine: smoothies.
Toasted Coffee + Kitchen, the toast-themed cafe on Greenville Avenue, has spawned a new concept called Smoothie Run, which makes smoothies to go. A release calls it a delivery-only "ghost kitchen" with a menu of 10 smoothies, operating out of the Toasted location. (No relation to a Smoothie Run located in Laveen, Arizona, southwest of Phoenix.)
Toasted owner Bob Sinnott says he has been trying to weather COVID-19 with delivery and curbside takeout, but those have not covered the bills. Smoothie Run was something he'd considered for a while. COVID-19 lockdown was the final incentive.
"Toasted currently has under-utilized equipment and staff," Sinnott says in a statement. "Rather than furlough staff, I tasked them with creating healthy and delicious smoothie recipes."
It should be noted that Toasted has always offered smoothies. But Toasted is not a smoothie place. Toasted is a coffee, toast, and sandwich concept.
"We don't want to be another Java Juice or Smoothie Factory. That's not Toasted's brand," Sinnott says. Java Juice, surely he means Jamba Juice. Which actually has great fruity smoothies with a nice velvety consistency. Smoothie Factory, not so much.
According to the release, Smoothie Run's smoothies feature ingredients not typically available at other smoothie places. Orly. Let's see:
- Purple Rain - kale, strawberries, blueberries, chia seeds, agave, coconut milk
- Yellow Out - turmeric mix, bananas, ginger, lemon juice, honey, coconut milk, orange juice
- Beach Therapy - pineapple, bananas, spinach, coconut water, agave, chia seeds
- Southern Comfort – bananas, walnuts, chia seeds, brown sugar, maple syrup, cinnamon, soy milk
- Spa-De-Da - cucumber, pear, strawberries, lime juice, honey, herbal tea, ginger
- Super Freak - bananas, cold-brew coffee, milk, vanilla, cinnamon
- The Elvis - bananas, peanut butter, chocolate, milk
- Green Giant – avocado, bananas, matcha, honey, almond milk
- Strawberry Fields - strawberries, bananas, milk, agave
- Blue-Very-Keto - blueberries, coconut milk, vanilla, MCT oil
Pea protein, whey protein, and CBD oil can be added to any smoothie upon request.
While it's true that those flavors would not be found at Smoothie Factory, they do sound similar to some of the smoothies at Whole Foods Market.
But you definitely don't see CBD oil at a typical smoothie bar. Score one for Sinnott.
Smoothie Run smoothies are $6 to $8.50 and are currently available through Caviar and Favor with plans to expand to other delivery platforms.