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    Sushi News

    Dallas sushi gem Oishii gives Plano what it craves: its own location

    Teresa Gubbins
    Apr 19, 2021 | 5:49 pm
    Oishii sushi, Dallas
    Plano gets what everyone wants.
    Photo courtesy of Oishii

    One of Dallas' best-known sushi restaurants is expanding north: Oishii, which has been a destination for sushi fans at Wycliff Avenue for nearly two decades, is opening a location in Plano.

    The restaurant will open at 8448 Parkwood Blvd. #700, in a shopping center at the intersection of SH-121.

    According to Oishii Wycliff general manager Fabian Hernandez, they're aiming for an early summer opening.

    "We hoped we might be open by May, but with slowdowns in the permitting process, it'll probably be June," Hernandez says.

    Since 2003, Oishii has prospered as a neighborhood sushi restaurant and hidden gem, as well as a showcase for the sushi chops and superb hospitality of chef-owner Thanh Nguyen, who'd previously worked at restaurants such as Nakamoto in Plano and Steel in the Oak Lawn area before taking over a former Vietnamese buffet on Wycliff Avenue and opening his own place.

    In 2019, he decided to expand and in 2020, he opened a second location at 5627 SMU Blvd., partially to provide a platform for his nephew and talented chef-partner Tri Tran.

    Hernandez joined to help with the SMU opening. A certified sommelier with the Court of Master Sommeliers, he'd also worked at high-end steakhouses such as Pappas Bros. Steakhouse, Ocean Prime, Capital Grill, and Nana, as well as with the Harwood group.

    Hernandez and Nguyen first met when they both worked at Steel and made a connection, keeping in touch over the course of their careers.

    Hernandez brought in a seasoned team, including SMU general manager Brian Huynh, an advanced sommelier who had worked at The Mansion on Turtle Creek and Gemma, to elevate service and implement a new beverage program offering boutique wines, fine sakes, and craft cocktails to complement Oishii's sushi and pan-Asian cuisine.

    "We opened Oishii at SMU and also LaVui Vietnamese Restaurant in the middle of pandemic, and I feel kind of proud about that," Hernandez says. "We're very down to earth, we're not flashy, but we love hospitality."

    Oishii is beloved for a variety of reasons, including its imaginative rolls, the hospitality of its staff, and its broad menu with not just sushi but also Vietnamese and Chinese dishes, including classics like orange chicken.

    "We have a full sushi menu, and another 25 specialty rolls, and then an entire pan-Asian menu, so it's like three menus in one," Hernandez says. "We've also seriously expanded our wine list with all sorts of bottles, it's fun and geeky and has lots of great surprises."

    Going north was a no-brainer.

    "I can't tell you how many times a week we hear from customers visiting our Dallas locations who say they drove 20 minutes to eat there," Hernandez says. "It's wonderful they come in, but we realized, wow, we need to open a location there."

    The Plano location will be overseen by partner Oscar Rodriguez, Oishii's longest tenured employee who served as Oishii's original general manager for nine years.

    Like their SMU spinoff, the Plano Oishii will have the essential thing everyone wants these days: a sizable patio. "With the pivot from COVID-19, everyone wants outdoor seating, it's become a must," he says.

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    Sandwich News

    Colorado sandwich chain Snarf's makes Dallas debut with 5 locations

    Teresa Gubbins
    Dec 8, 2025 | 4:25 pm
    Snarf's sandwich
    Snarf's
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    A cult-favorite sandwich from Colorado has made its Dallas debut: Snarf’s Sandwiches, a sandwich shop chain from Boulder has opened its first location in Dallas at 2337 W. Mockingbird Ln. #150, in a small center just west of Maple Ave.

    According to a release, it's the first of five locations that will open across Dallas in the coming months. We will soon have many Snarf's.

    Snarf's is named for its founder Jimmy "Snarf" Seidel, and is known for its oven-toasted sandwiches and bold, quirky personality. Since launching in 1996, they've earned a following for made-to-order sandwiches and are known for their proprietary blend of giardiniera peppers and signature bread.

    As their website says, they're "ridiculously good."

    They have a bakery that makes their bread using their signature recipe. It's partially baked, then the store finishes the process by toasting each individual sandwich when they make it to order.

    Sandwiches come in nearly two dozen options, including an Italian sandwich with salami, pepperoni, capicola, mortadella, & provolone; plus meatball, egg salad, prime rib & provolone, corned beef & Swiss, pastrami & Swiss, brisket w/ BBQ, French dip with provolone, rotisserie chicken, portobello, eggplant parmesan, and artichoke & feta. Sandwiches come in 7-inch or 12-inch sizes and prices range from $13 to $18.

    There are also soups and entree-sized salads for $12.30 including a Cobb, a Greek salad, tuna salad, and chicken salad; plus sides like potato salad and coleslaw, and cookies for dessert.

    The other four locations coming to Dallas include:

    • Lakewood Shopping Center, 1908 Abrams Pkwy.
    • Pavillion North, 7615 Campbell Rd. #104
    • Dallas - Preston Hollow, 11810 Preston Rd.
    • Dallas - Snider Plaza, 6630 Snider Plaza

    The chain now has nearly 50 locations across Colorado, Missouri, and Texas, including Austin. Part of their ethos is to cultivate a local presence with community support for schools, local nonprofits, and neighbors in need.

    The Dallas location offer dine-in, takeout, online ordering and catering. Diners can expect a colorful, welcoming atmosphere that reflects the brand’s funky roots.

    “We’re wildly excited to finally bring Snarf’s to Dallas,” Seidel says. “This city has amazing energy, deep-rooted food traditions, and a real sense of community—everything we love. We’re excited to be a part of it—not just by serving high quality food, but by showing up for the people who live and work here.”

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