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    More Fit Foods

    Healthy meals startup Pick a Fit Foods runs on El Centro power

    Teresa Gubbins
    Apr 23, 2013 | 1:19 pm

    You may have noticed that "fit" has become a Thing: Healthy to-go concepts have sprung up all over with names like My Fit Foods, Ready Fit, Simply Fit, Custom Fit and Fresh 'N Fit. Now comes Pick a Fit Foods, a West Plano startup whose brain trust includes a longtime El Centro College cooking instructor and one of her former students.

    Pick a Fit is a collaboration between El Centro alumnus Scott Shipley; former Gilley's manager Brad Weiss; and Lynn Mattie, a chef and cooking instructor who taught at El Centro and Collin County Community College.

    Their menu includes turkey meatballs with whole wheat pasta, chicken and dumplings, pork with white rice and black beans, and breakfast casserole with sausage. Two large chicken tacos have 282 calories, 20 grams of protein, 34 grams of carbohydrates, 6 grams of fat and 559 milligrams of sodium.

    "These programs are all the same in that they do pre-portioned food for people on the go who want to eat healthy but don't want to buy the higher-calorie, higher-fat food from places like Eatzi's or Central Market," Mattie says. "We're geared toward people with serious dietary concerns about salt and fat, or people who are seriously looking to lose weight."

    She says their food fits standard diet programs. "If you are on a plan like Weight Watchers or Atkins, our food has 'points' on the labels used in those programs," she says.

    Shipley, the founder, learned the ropes after working with a relative who had a Simply Fit franchise. Mattie oversees the commissary-style kitchen in Fair Park, where everything is made in-house.

    "We make our own black beans, our own pita, roast our own turkey, make our own turkey sausage," she says. "And rather than having to purchase it like a TV dinner, we separate out the components so that you can mix and match and get whatever sides you want."

    Alas, each item comes in its own individual environmentally unfriendly disposable plastic container.

    They're still working through the opening. The website isn't operational yet, and, for now, no one answers the phone or returns calls. But they plan to open more branches and will continue to look to their alma mater for help.

    "We're hoping to staff the whole company with El Centro people," Mattie says.

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    news/restaurants-bars

    Ice Cream News

    Kwality Ice Cream shop to bring creamy exotic desserts to Frisco

    Raven Jordan
    Jun 13, 2025 | 5:14 pm
    Kwality Ice Cream
    Kwality
    Kwality Ice Cream

    An ice cream chain with an Indian flair is dipping into Dallas-Fort Worth: Called Kwality Ice Cream, it's a concept founded in New Jersey that specializes in traditional Indian ice cream and cold drinks, and it's opening a location in Frisco, at 13089 Main St. #500, in a new shopping center.

    According to franchisee Raju Vikey, the shop will open sometime in 2025. It joins two DFW locations already open: Irving at 8600 N. Macarthur Blvd., and Euless, at 1060 N. Main St. at Harwood Crossing shopping center, which opened in April.

    Kwality Ice Cream was founded by food scientist Dr. Kanti Parekh and his son Anand, in New Jersey in 2003. It has expanded with 38 locations in 14 states including Pennsylvania, Florida, and Texas, where there are three locations in Houston and one in Austin.

    “The idea was to create a South Asian-specific ice cream, which is more known for fruits and nuts,” Anand says. “As a Ph.D. in food and nutrition, my father’s background and expertise were in flavor. He used that to create very unique flavors and top notes to give a really good mouth feel and experience.”

    They have close to 50 ice cream flavors with classics like cookies & cream, chocolate supreme, and butter pecan; but South Asian and Indian flavors dominate the menu with exotic options like green guava, lychee, and Nuttie Tuttie Fruitee, a berry-flavored ice cream with nuts and candied fruit.

    There is also kulfi, a frozen dessert that's like ice cream but with less added air so it has a stiffer, creamier texture. It's served in slices and comes in popular Indian flavors like pistachio, mango, and rose.

    Other novel frozen treats include cassata, an ice cream cake with three flavors of ice cream layered over sponge cake.

    As with many Asian desserts, they're often less sweet than American-style confections. Wild inventions include the mawa rabdi cup, with ice cream, rice noodles, basil seeds, and rose syrup, topped with nuts and candied fruit; and Thandai ice cream, a staple at Indian festivals, consisting of almonds, fennel seeds, poppy seeds, watermelon seeds, rose petals, pepper, cardamom, saffron, milk, and sugar.

    Rabdi is like a pudding, believed to have originated during the 1600s. Kwality makes it following the traditional method of slow-cooking milk until it thickens and reduces, enhancing its sweetness and creaminess, then adding ingredients like cardamom, saffron, and pistachios.

    Pints of ice cream and frozen desserts range from $8-$11, and cassata ice cream cake slices are $7.

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