Taco pioneer Taco Joint has found a new neighborhood for a fourth branch where it can dish out those signature breakfast tacos: Preston Center. The location at 6112 Luther Ln. was most previously home to a Capriotti's.
It's slated to open this summer, according to a manager at the Lakewood location, who also said it would have the same menu as the other three, as well as beer and margaritas, though not a full bar.
Co-owner Jeffery Kowitz says that the Preston Center location "fell into their laps."
"It happened quicker than we anticipated," Kowitz says. "But it made sense. We've got a built-in audience since we have a lot of customers from the Park Cities."
He and and partner Corey McCauley opened the first Taco Joint on Peak Street in East Dallas in 2008, prior to the arrival of similar chains such as Rusty Taco and Velvet Taco. The chain is known for breakfast tacos such as the migas, in addition to daily specials, like fish tacos on Fridays.
"We've always felt that we don't have any competition," Kowitz says. "The only decision is if you want to sit down and have Tex-Mex, or you want to go the fast-casual route. We are different with salads, nachos and a full menu."
The Lakewood branch at Mockingbird Lane and Abrams Road opened in 2012 with extended hours, plus beer and margaritas. A third branch opened in Richardson in 2014, with 14 taps plus a full bar.
Capriotti's lasted about a year in Preston Center before closing at the end of 2014. Christmas decorations lingered in the windows for months after the holiday. Its fortunes were not helped by the fact that it inexplicably moved into a spot that was two doors down from direct competitor Jimmy John's.
Prior to that, there was an Extreme Pizza, which was there for at least four years.