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Ice Cream News

Days are now numbered for Dallas custard shop Wild About Harry's

Teresa Gubbins
Jun 28, 2021 | 8:09 pm
frozen custard
Only a few days left to get your custard fix.
Wild About Harry's

A beloved Dallas custard shop is shutting down: Wild About Harry's, which has been a staple of Knox Street staple for 25 years, will close for business, with its final day on July 4.

The shop has been at its current address at 4527 Travis St. since 2018, when it moved in a high-profile relocation prompted by ongoing new developments and construction.

Now their current location is on land that will become another multi-story development, according to spokesman Brad Belletto.

"Where Harry's is now will eventually be a multi-story building," Belletto says. "They're going to start the demolition pretty soon. We'd like to find another location in the neighborhood but I think it's probably more than we can afford."

Harry Coley first opened Wild About Harry's on Knox Street in 1996, selling frozen custard and Chicago-style hot dogs, when the street was still a funky bohemian area with independent shops. But the area has undergone a massive upheaval, with new businesses and higher rents to match.

Coley died in 2014 following a bout with cancer, and the store was taken over by his daughter Sydney Coley-Berglund. Belletto, who has extensive restaurant experience, has lent a hand in helping keep things afloat, including introducing new food items such as hamburgers and Italian beef sandwiches.

The landlords provided them with a temporary space on Travis Street back in 2018.

"They were nice enough to give us a good deal so we were able to survive, and they've offered to let us open temporarily in other vacant spots on the street," Belletto says. "But when you add in what it costs to move, it just doesn't make sense."

They'll still be making their custard, currently sold at Great American Hero on Lemmon Avenue, and at Hello Dumpling in East Dallas, while they look for another location.

"We're grateful to have had our home in the Knox/Travis neighborhood for 25 years, and we will continue to look for a new home," he says.

Meanwhile, you've got just a few days to get your custard: They'll be open until 10 pm on Sunday, July 4th.

closings ice-cream
news/restaurants-bars

outta this world

Cowboys superfan launches pizzeria with Tex-Mex twist in Dallas food hall

Luciana Gomez
Oct 21, 2026 | 10:45 am
Starboy's pizza
Photo courtesy of Starboy's
Check out the cheese pull on Starboy's birria pizza.

A new pizza restaurant is slinging a variety of innovative pies in the Dallas Medical District: Called Starboy’s Pizzeria, the new shop is part of Food Nation Cinco Cocinas, the eclectic food hall at 4711 Maple Ave. The food hall was created by Ray Quintanilla and legendary restaurateur and "Godfather of Dallas Tex-Mex" Mico Rodriguez, who died earlier this month at age 68.

John Flores, an IT professional and self-proclaimed Dallas Cowboys super-fan, created Starboy’s Pizzeria, which is now open in the former Sal’s Pizza and Restaurant space. Friends call Flores by the nickname "Starboy," which combines his love for the Cowboys and his fascination with NASA and space, he explains.

Flores met Quintanilla and Rodriguez while hosting karaoke at Mico’s Bar, another food hall occupant. When Sal’s closed earlier this year, they saw an opportunity to fill the void with a refreshed pizza concept.

“It is because of Mico that I even thought about starting this project: he was part of this, he was always happy, and we really hit it off, so I miss him,” Flores says.

Starboy's Pizzeria joins Mico’s Bar, Picazo Sushi and Poke, Wing City, and JJ’s Cafe, which opened a location in the food hall earlier this year.

Lupe Ibarra, a chef from the closed Sal’s Pizza with 25 years of experience, stayed on at Starboy's to continue perfecting traditional recipes while creating signature new ones tied to Flores’ Mexican heritage.

The result of the collaboration is a menu that includes traditional favorites alongside creative pies with a Mexican-inspired twist like the Pizza Birria (resembling the flavor profile of popular birria tacos), elotero, chicken fajitas, and pastor, among more than 15 specialty offerings.

Flores' passion for the Cowboys is especially evident in several unique creations:

  • Cry Eagles Cry: Inspired by the Philly cheesesteak, topped with beef, green peppers, onions, and mozzarella.
  • Starboy’s Classic (Blue): Red sauce, mozzarella, mushrooms, onions, sausage, and fresh arugula.
  • Starboy’s Classic (Silver): White sauce, chicken, mushrooms, onions, arugula, mozzarella, and a balsamic glaze.
  • Cowboy: Brisket, onions, barbecue sauce, and smoked gouda.

Starboy's 16-inch pizzas range from $14-$25, with individual slices priced around $4. The menu also features sub sandwiches, pastas with a variety of sauces, and chicken Parmesan, all under $14.

To cater to the busy medical, residential, and retail crowds nearby, Starboy's offers lunch deals for under $12, which include pasta and garlic knots or a slice of pizza and a salad, complete with a drink.

Flores explains that his heritage and his mother’s influence serve as the primary driving force behind his new venture.

“My mom would always host family gatherings. She always fed people, and I got that from her. I like to see smiles on people’s faces from the things I do,” he says. “I have big dreams for this place. I want us to be part of the community and give back.”

Flores remains involved with karaoke at Mico’s Bar and is focused on driving traffic to the entire complex. He hosts Cowboys watch parties, while his adult children — Nathan, Natalie, and Amy — assist with social media, website management, and overall promotion for Starboy’s.

“When people try our pizzas for the first time, their eyes light up, so we know we are on the right track,” Flores says.

Starboy’s Pizzeria is open daily from 11 am-10 pm.

dallas pizza starboy's food nation cinco cocinas maple street food hall dallas medical district lunch pizzeria locally owned latino owned business pizza dallas cowboys tex-mex
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