An authentic Tex-Mex institution from Houston has finally debuted in Dallas. Lupe Tortilla, a family-run chain founded in 1983, has opened its first Dallas-area location in Las Colinas, in a new-build space at 3131 Regent Blvd., where they're serving more than 60 from-scratch items, including fajitas and hand-pressed tortillas in both flour and corn.
Stan Holt founded Lupe in 1983 in a house in Addicks, on the outskirts of Houston. His two sons, Judson and Peter, joined the family business in 1997 after graduating from the Culinary Institute of America.
The chain currently has 20-plus locations throughout Texas, including in Austin, Houston, and San Antonio.
Judson Holt says in a release that the Dallas community has been welcoming. "Irving is such a great area, and we’re proud to bring our fresh, hand-crafted dishes to those in Dallas that aren't familiar with us and bring favorites to customers that know us," he says.
The menu includes guacamole, nachos, quesadillas, burritos, tacos, puffy tacos, carne asada, tamales, and other Tex-Mex classics. Fajitas come in four varieties: beef, chicken, filet mignon, and bacon-wrapped shrimp.
But there are also upscale entrees and other dishes you don't usually find at a Tex-Mex joint.
There's chipotle smoked ribs, a three-pepper cheese steak, crab-stuffed avocado, grilled mahi mahi, cedar-plank salmon, and lobster tacos.
There's an entire section dedicated to vegetarian dishes, including spinach-artichoke enchiladas, mushroom tacos al carbon, vegetable fajitas with portobello mushrooms, and even vegetarian puffy tacos filled with Romaine lettuce hearts, which is super-cool.
Each restaurant embodies a fun, comfortable atmosphere to match the authenticity of their dishes. The Las Colinas location features colorful design details and a nod to the community with a sign reading "Hecho en Irving."
Lupe goes for quality in their recipes and ingredients. Tomatoes are cut fresh for salsa. Margaritas are made with hand-squeezed lime juice. Tortillas are hand-pressed. All items are cooked in small batches to ensure freshness.
"We started small, but the demand for quality food has grown tremendously over the years. Our expansion is a testament to that," Holt says.
If for no other reason, they deserve big props for having scored an amazing URL for their website: tex-mex.com. That's an amazing get.
Lupe Tortilla was originally going to open its first North Texas restaurant in Addison, but a spokesperson says that location experienced delays, and they pushed on with Las Colinas.
Addison will now open in late summer, at 4535 Belt Line Rd. A third location will open in Allen later in 2019, and a location will open in Fort Worth in early 2020.