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    Coffee News

    Dallas coffee chain steams ahead with new shop at Plano's Willow Bend

    Teresa Gubbins
    Aug 1, 2018 | 5:10 pm
    Ascension coffee
    One coffee coming up.
    Ascension Coffee

    One of Dallas' more forward-thinking coffee shop chains has a new location in the works.

    Ascension Coffee, which follows the Australian style of coffee shop, will open an Ascension Annex at the Shops at Willow Bend in Plano. According to a release, the targeted opening date is September.

    Ascension Annex will be located on the mall's lower level, between Neiman Marcus and Dillard's.

    Founded in 2012, Ascension is a craft coffee and wine bar that serves a European-café inspired menu with simple, classic bites for breakfast and lunch. The Shops at Willow Bend will be the sixth Ascension location, following the recent opening of an Ascension at The Star in Frisco.

    Founder and roaster Russell Hayward says in a release that they're incredibly excited about the Willow Bend store. They're usually excited or thrilled.

    "Ascension believes in creating an environment where communities can gather, discover, and share," Hayward says. "So opening a location at The Shops at Willow Bend was a natural decision for our brand."

    The addition of Ascension is part of The Shops at Willow Bend's $125 million reimagining and renovation project, opening in phases through 2019. Other new things coming include the Crayola Experience, a restaurant district, Equinox, and an office tower.

    Shops at Willow Bend marketing director Amy Medford says in the same release that Willow Bend is thrilled. They're generally either thrilled or excited.

    "The addition of Ascension aligns perfectly with our mission to bring community-centric and chef-driven dining options to North Dallas residents," Medford says.

    Before the new location opens, a pop-up Ascension Annex will offer Willow Bend shoppers limited menu items that include signature roast coffees, pastry items and other on-the-go lunch selections. It'll be located between Neiman Marcus and Macy's.

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    news/restaurants-bars

    Dessert News

    Acclaimed pastry shop Le Reve to open in Dallas' Mockingbird Station

    Teresa Gubbins
    Feb 25, 2026 | 1:53 pm
    Le Reve pastries
    Le Reve
    Pastries at Le Reve look good and taste good, too.

    A dessert shop with an avid following is opening at Dallas' buzzy Mockingbird Station: Le Rêve Gelato & Pâtisserie, a highly regarded shop in North Dallas' Preston Valley Shopping Center, is opening a location at 5321 E. Mockingbird Ln. #135, in the former Milk and Honey ice cream shop which closed in 2025.

    Le Rêve is from Andy Pham, a baker and entrepreneur whose carefully crafted pastries and gelato have earned him much acclaim and made him a social media star.

    He's hoping to open the shop sometime in late March or early April.

    Pham started Le Reve as a cottage business before opening the first shop in 2022.

    "I love French pastry and the European style of baking," Pham says. "I'm Vietnamese, but my grandparents had a French connection and I grew up with an exposure to French culture."

    Whether macarons or pastries, his work is both tasteful and visually stunning. And his gelato — in flavors such as pistachio, French lavender, and Vietnamese coffee — is now sold not only at his shop but also by the pint at Central Market stores.

    He does a variety of French pastries such as eclairs, small cakes, and Insta-friendly confections whose appearance is perfectly fabricated to match the flavor; for example, a lemon citrus pastry that looks exactly like a lemon. It's reminiscent of shokuhin sampuru, a Japanese tradition of creating plastic replicas of dishes.

    Le Reve pastries L’orange et Citron Jaune at Le Reve.Le Reve

    Pham's fame and acclaim includes landing a spot on the list of top 10 pastry chefs in Dallas at CultureMap Dallas' 2022 Tastemaker Awards, as well as a list of top 10 desserts.

    Le Reve was also selected to participate in a national promotion in 2024 to hype the anniversary of cartoon SpongeBob SquarePants — one of 100 restaurants across the U.S., including 10 restaurants around Dallas, called on to do their own take on a Krabby Patty, the cartoon's signature dish.

    Le Reve's entry stood out not only because it was the rare dessert participant, but also for its crafty execution, using sweet ingredients to mimic burger components: vanilla sponge cake bun, pineapple patty, crêpe lettuce, strawberry mousse tomato, puff pastry sticks for fries, and strawberry ketchup.

    Opening a second location was part of his longterm plan, and when the space opened up at Mockingbird Station, it was an opportunity he couldn't turn down.

    "I've always been a fan of the area, and Mockingbird Station seems like a perfect place for Le Reve," he says.

    He's currently outfitting the space, which will get its own unique decorative theme.

    "The first store was my recreation of a classic French patisserie, but this will be inspired by the south of France, with warm tones and a Mediterranean design," he says.

    There will be seating, so that customers can sit and enjoy a sweet along with his trademark Vietnamese coffee featuring specialty Vietnamese arabica coffee beans.

    Le Reve croissant Supreme croissant from Le ReveLe Reve

    The sweets lineup will be similar to the menu at the North Dallas location, incorporating a major expansion he's undertaken in recent years: viennoiserie, aka croissants, including the ultra-trendy "supreme" croissants that are shaped like a wheel and often capped with icing.

    "When I opened the first store, it was all new and I wanted to keep things manageable," he says. "Croissants are their own category, and it was important to me to do them well. I have family in France — my aunt and cousin would never let me live it down if I did a bad job. But viennoiserie have become a vital part of what we do now."

    He's been warmed by the reception he's received from natives of France.

    "I've gotten to know some of the French population in Dallas, and it makes me happy when they tell me that what we're doing reminds them of home," he says.

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