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    The Farmer Diaries

    North Texas farmer reaches seasonal crossroads in summer's final month

    Marshall Hinsley
    Aug 11, 2013 | 6:00 am

    By August, summer heat reaches an intensity that either kills crops or drives them into dormancy until cooler weather arrives in autumn. Most of the cucumber vines have shriveled into brown, crispy plant skeletons entwined in their trellises. The tomato plants are a mix of green shoots growing out from deadened branches with only a few remaining fruits to be picked.

    Likewise, squash plants that were so bushy and full of green leaves a month ago are now long, bare vines sprawling out in every direction from their roots, with sparse leaves and only an occasional crookneck squash or green zucchini to harvest.

    The final full month of summer is a sort of crossroads for the farmer. Crops planted in spring have yielded about all they're going to. Cool season crops such as kale and collard greens, coddled through summer drought with intense watering and care, have been made less palatable in the heat, bitter and tough.

    The plants that are still hanging on are usually well past their prime; they're taking up space that may serve better for new ones.

    The plants that are still hanging on are usually well past their prime; they're taking up space that may serve better for new ones. But, then again, there's hope that rainfall in a few weeks may be all the old plants need for a full revival — in which case they'd be as productive as the fresh crops but sooner, and I could skip a whole new round of preparation.

    Yet, I must continue to labor away, sustaining them until they can flourish again in cooler weather. The decision is a difficult one to make.

    For me, the hardest decision and the biggest letdown for the season comes from the melons that I planted. Since April, when I sowed the seed and started a daily routine of watering and weeding the melon patch, I've doted on them in anticipation of sweet, juicy melons. I've watched the vines grow larger and greener every day until finally, at the peak of summer, their fruit was ready.

    Cantaloupes cascaded in during a two-week stretch that fully satisfied my melon cravings and left plenty to be sold for a small return on the garden investment. It was like the grand finale of a fireworks show: too much to appreciate all at once but enjoyable as its own experience of sensory overload.

    Now in the wake of the melon harvest, I'm left with empty vines that are remarkably vivacious from these last three months of extensive care. I've continued watering them in hopes of a second harvest as soon as the heat breaks.

    There's no assurance of such a second wave, however, and I'm not sure that the time and resources needed to see them through is warranted. While I tend melon vines, I'm failing to plant a fall crop of squash, cucumbers and carrots.

    What's more, I'm losing time on starting seedlings of broccoli, kale, collard greens and Swiss chard, which will need to be sowed in small containers of seed mix now. Then they'll be ready to transplant in the field as soon as the fall rains begins. If I miss out on the seedlings, I will have nothing to harvest through the winter months.

    There's hope that rainfall in a few weeks may be all the old plants need for a full revival — in which case they'd be as productive as the fresh crops but sooner.

    Having reached the last 500 gallons of an initial 10,000 gallons of stored rainwater, I decided by the second week of August to let the melon vines go. Sure, they represent a huge investment of time, even my soul. But their purpose has concluded.

    I'll collect them and put them in the compost bin in order to recover the minerals in the plant tissue. I'll no longer waste my time on a fleeting hope. For me, summer has ended. All the enthusiasm about the season and anticipation of good things to come is over.

    As soon as I came to this conclusion, I was struck with how much this little drama in the garden is a metaphor for life. Farming for me is a part-time venture, a supplement to my livelihood and by no means a major income.

    My main line of work as a media freelancer was once a productive source of income and an enjoyable career. But lately it's descended into an unfulfilling job that's yielded for me about all the reward it can; there's nothing more to look forward to.

    I've been hanging on to it because of what it once was and not because of what it is now. In so doing, I've certainly missed out on opportunities to advance. I've got to focus my work on what I value if I am ever to be content. I've got to be willing to cut out what has ceased to be worth the time I spend on it.

    In other words, I've got to move on; I've got to apply my skills to something more worthwhile and away from a situation that leaves me feeling like an incarcerated brick layer paying his debt to society by building more prison walls.

    In my garden metaphor, already I see hope. Okra is in full production while every other crop seems to be drying up. Similarly, I've begun to be involved in new projects with government agencies and nonprofit organizations that help people's lives, even saving lives at times. Such cannot be said for my past projects.

    Among my old work and spent endeavors, I'm exploring projects to which I will gladly give my talent, just like how I continue to enjoy tending a few beds of flowers that are standing out among the dead crops like a colorful reward for past drudgery.

    These zinnias and hollyhocks are keeping butterflies and bumble bees satisfied and the hummingbirds fed in my garden. They serve for me as a reminder to seek out rewarding pursuits and not toil away at what needs to be let go.

    Kale forced into a state of dormancy by the Texas summer heat.

    Photo by Marshall Hinsley
    Kale forced into a state of dormancy by the Texas summer heat.
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    ADD TO CART

    H-E-B begins quest for Texas' best in 2026 grocery competition

    Brandon Watson
    Mar 11, 2026 | 1:41 pm
    H-E-B Spicytude
    H-E-B
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    It’s not America’s Got Talent or The Voice, but for 12 years, H-E-B has been steadily churning out stars. Through its annual Quest for Texas Best competition, small companies have become literal household names, filling pantries across the state. Now, a new crop of products has the chance to audition.

    H-E-B’s Quest for Texas Best will take applications for its 13th annual contest from March 11 through April 22. Small business owners and entrepreneurs across the state can submit their unique and innovative products to win a combined $100,000 in cash prizes and the opportunity to feature their products on H-E-B shelves across Texas.

    Since the competition started, H-E-B has discovered over 1,000 unique products across the Lone Star State. These have included various food and non-food items, including cookies, coffees, beauty items, toys, home goods, and even roasted crickets. The contest has awarded nearly $3 million in prize money and provided valuable marketing, mentoring, and supplemental support to its winners.

    Over the years, Dallas-Fort worth has been well-represented among the champions. Spicytude, a Dallas company that sells Indian spices and chai tea, won third place in the 2025 competition, netting a $10,000 prize and opportunity to have products sold at H-E-B stores.

    To be considered for the contest, interested suppliers and manufacturers can submit videos online. After the Call for Entries period is complete, H-E-B's Business Development Managers will select the top applicants who will head to San Antonio in October to present their wares in person before a panel of judges.

    The jury will determine the top four winning products and award $50,000 to the Grand Prize winner, the title of "Texas Best," and placement on H-E-B store shelves. The first-place winner will receive $25,000, the second-place winner will receive $15,000, and the third-place winner will receive $10,000.

    “We look forward to connecting with Texas-based innovators each year and providing exciting opportunities through this competition,” said James Harris, H-E-B’s Sr. Director of Diversity & Inclusion and Supplier Diversity for H-E-B, in a release. “I can’t wait to see what products are brought to the table this year. After 12 years of the H-E-B Quest for Texas Best, the creativity and ingenuity of Texans still inspire me.”

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