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Brunch News

Audacious over-the-top brunch spot from the Northeast debuts in Dallas

Teresa Gubbins
Sep 14, 2022 | 3:02 pm
french toast place 2 be
French toast stacked nice and tall.
Courtesy photo

A New England-based brunch restaurant with some crazy, over-the-top food and drink is headed for Dallas: Called The Place 2 Be, it's a small chain from Connecticut opening its first location outside of the Northeast in Dallas' Victory Park, at 2401 Victory Park Ln., the space that used to be Dibs on Victory, the massive short-lived sports bar.

According to a release, it's a ways off, with an opening sometime in 2023.

They describe "TP2B" as an audacious brand, that's a good word, popular on social media for its over-the-top plating and "content-friendly" decor, also a good word.

That includes over-the-top dishes and drinks, the most over-the-top probably being a cocktail called Drink My Bathwater with rose, sangria, and prosecco, served in a bathtub-shaped white glass, dressed up with sour gummies, colored sprinkles, and mini rubber duckies. Decor is often similarly whimsical, with neon signs, swing chairs, and a full-sized bathtub filled with plastic pearls, which many crawl into for photo ops.

There are currently four locations: three in Connecticut in West Hartford, Downtown Hartford, and the South End of Hartford, they've got all of the Hartfords covered, plus a fourth in Springfield, Massachusetts at the Naismith Memorial Basketball Hall of Fame, plus two more in the works.

Dallas will be the seventh, and the largest yet with nearly 6,900 square feet. It'll also be their only location to date with a rooftop patio and view of American Airlines Center, how scenic.

Two Food Network Chopped alums run the culinary side: Chef Xavier Santiago, Culinary Director, and Chef Maurice "Mo" Major, Assistant Culinary Director.

The menu is different at each location, but all include breakfast foods plus burgers, salads, wraps, melts, and a big selection of coffee and espresso drinks.

For breakfast, there are omelets, benedicts, pancakes, waffles, chicken & waffles, and French toasts in varieties such as Churro French toast, featuring challah bread topped with a churro-buttercream-chocolate and dulce de leche drizzle.

Cookies 'N Cream Oreo Pancakes is an exercise in sweet excess, featuring five pancakes topped with crumble Oreos, vanilla sauce, chocolate sauce, powder sugar, Oreo cookie sandwiches, whipped cream, and maple syrup.

A Steak and Cheese Quesadilla has rib eye, onions, peppers, mushrooms, American cheese, spicy mayo, and a sunny side egg.

Cuban Ruben is a blend of two sandwiches — a Cuban and a Rueben — stacked excessively tall with three slices of thick white bread topped with ham, American cheese, pickles, pastrami, pickled onions, Swiss cheese, and spicy mustard.

The Hangry Grilled Cheese is made with Italian bread, American cheese, mozzarella, ham, bacon, cheese sauce, and a sunny side egg, with choice of French fries or curly fries.

Beverages include humongous milkshakes in flavors such as Cotton Candy and Birthday Cake, which can be spiked with alcohol. A full bar includes cocktails such as the Booty Call, a $45 sharable drink containing tequila and blue raspberry that's served in a bum-shaped vessel; and the Big Ass Mimosa, a $60 drink served in an oversized tulip glass that's bigger than your arm.

Menu categories are sassy, such as the section of waffles and pancakes labeled "WAP," or the Day Drinking category that features a drink called Go Bottomless! (refilled cautiously with an eye towards over-imbibing).

Being picture-ready for social media is a priority, but they also strive to operate differently, from staff compensation to creating a cohesive atmosphere.

The Place 2 Be is part of The Statement Group, a female-only owned restaurant group, founded in Hartford by Gina Luari who opened the first location in 2016. She says in a statement that Dallas represents a big step.

"For the first time ever, we are taking The Place 2 Be outside of New England — the first of more national locations to come," Luari says. "We couldn't be more excited to share our brand's bold and cheeky brunch experience with such an iconic city and its amazing community; a community whose passion is a defining trait, as it is for TP2B."

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outta this world

Cowboys superfan launches pizzeria with Tex-Mex twist in Dallas food hall

Luciana Gomez
Oct 21, 2026 | 10:45 am
Starboy's pizza
Photo courtesy of Starboy's
Check out the cheese pull on Starboy's birria pizza.

A new pizza restaurant is slinging a variety of innovative pies in the Dallas Medical District: Called Starboy’s Pizzeria, the new shop is part of Food Nation Cinco Cocinas, the eclectic food hall at 4711 Maple Ave. The food hall was created by Ray Quintanilla and legendary restaurateur and "Godfather of Dallas Tex-Mex" Mico Rodriguez, who died earlier this month at age 68.

John Flores, an IT professional and self-proclaimed Dallas Cowboys super-fan, created Starboy’s Pizzeria, which is now open in the former Sal’s Pizza and Restaurant space. Friends call Flores by the nickname "Starboy," which combines his love for the Cowboys and his fascination with NASA and space, he explains.

Flores met Quintanilla and Rodriguez while hosting karaoke at Mico’s Bar, another food hall occupant. When Sal’s closed earlier this year, they saw an opportunity to fill the void with a refreshed pizza concept.

“It is because of Mico that I even thought about starting this project: he was part of this, he was always happy, and we really hit it off, so I miss him,” Flores says.

Starboy's Pizzeria joins Mico’s Bar, Picazo Sushi and Poke, Wing City, and JJ’s Cafe, which opened a location in the food hall earlier this year.

Lupe Ibarra, a chef from the closed Sal’s Pizza with 25 years of experience, stayed on at Starboy's to continue perfecting traditional recipes while creating signature new ones tied to Flores’ Mexican heritage.

The result of the collaboration is a menu that includes traditional favorites alongside creative pies with a Mexican-inspired twist like the Pizza Birria (resembling the flavor profile of popular birria tacos), elotero, chicken fajitas, and pastor, among more than 15 specialty offerings.

Flores' passion for the Cowboys is especially evident in several unique creations:

  • Cry Eagles Cry: Inspired by the Philly cheesesteak, topped with beef, green peppers, onions, and mozzarella.
  • Starboy’s Classic (Blue): Red sauce, mozzarella, mushrooms, onions, sausage, and fresh arugula.
  • Starboy’s Classic (Silver): White sauce, chicken, mushrooms, onions, arugula, mozzarella, and a balsamic glaze.
  • Cowboy: Brisket, onions, barbecue sauce, and smoked gouda.

Starboy's 16-inch pizzas range from $14-$25, with individual slices priced around $4. The menu also features sub sandwiches, pastas with a variety of sauces, and chicken Parmesan, all under $14.

To cater to the busy medical, residential, and retail crowds nearby, Starboy's offers lunch deals for under $12, which include pasta and garlic knots or a slice of pizza and a salad, complete with a drink.

Flores explains that his heritage and his mother’s influence serve as the primary driving force behind his new venture.

“My mom would always host family gatherings. She always fed people, and I got that from her. I like to see smiles on people’s faces from the things I do,” he says. “I have big dreams for this place. I want us to be part of the community and give back.”

Flores remains involved with karaoke at Mico’s Bar and is focused on driving traffic to the entire complex. He hosts Cowboys watch parties, while his adult children — Nathan, Natalie, and Amy — assist with social media, website management, and overall promotion for Starboy’s.

“When people try our pizzas for the first time, their eyes light up, so we know we are on the right track,” Flores says.

Starboy’s Pizzeria is open daily from 11 am-10 pm.

dallas pizza starboy's food nation cinco cocinas maple street food hall dallas medical district lunch pizzeria locally owned latino owned business pizza dallas cowboys tex-mex
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