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Pretzel News

New bakery-restaurant rolls out warm, soft pretzels for Dallas-Fort Worth

Teresa Gubbins
Sep 24, 2018 | 1:30 pm
Philly Pretzel Factory
We need more pretzels.
Photo courtesy of Philly Pretzel Factory

If there's one thing that Dallas-Fort Worth does not have enough of, it's pretzels. We need more pretzels, and we need better pretzels.

We need Philly Pretzel Factory, a Pennsylvania-based chain that's colonizing North Texas, including a location opening in Mansfield in fall 2018 with more to follow in Dallas and Plano.

Philly Pretzel Factory is "home of the real soft pretzel," as well as the world's largest Philly-style pretzel bakery, with more than 100 franchised locations, clustered mostly in the Northeast.

They make their own dough on-site and hand twist each pretzel, which they bake in frequent batches throughout the day. Having a pretzel that's warm and fresh is their priority.

Their pretzel selection includes regular twists, mini-pretzels, and party-size, which are a medium-sized twist.

They also do cool pretzel sandwiches such as: a pretzel stuffed with Philly cheesesteak; a pretzel dog consisting of an all-beef Dietz & Watson hot dog wrapped in a pretzel with melted American cheese; and the pepperoni pretzel melt, like a pretzel pepperoni pizza with pepperoni slices and cheese atop a soft pretzel rod, accompanied by a cup of marinara sauce.

There are bite-sized pretzel nuggets and cinnamon pretzel twists, dusted with cinnamon-sugar and served with a sweet cream cheese dip.

Philly Pretzel Company has been angling for North Texas since 2015, and has a location in Killeen near the military base. Now the company is getting the dough rolling for DFW, with locations coming to Dallas, Plano, and Mansfield.

The Mansfield location is at 3300 E. Broad St., occupying a storefront in a center that also has a Kroger store, and is owned by Eben Cobb, a former executive with DART who wanted to try something new.

"I was so impressed with Philly Pretzel Factory, not only because they seemed successful but because of the way the company was run," Cobb says. "My wife and I went to Philadelphia and saw how supportive the company was, and how great the pretzels were."

Having a restaurant dedicated entirely to pretzels might seem risky, but Cobb points out that pretzels are trending up.

"There is a demand," he says. "There's a shift. Everyone is getting into pretzels. Sonic has one. Quicktrip has a pretzel special. Pretzels are becoming more mainstream. And I want to try and tap into that demand."

There's also something special about these particular pretzels, he says.

"It's a good pretzel, and when we serve it, it will be hot and fresh out of the oven," he says. "Most pretzels around here are frozen, then baked or reheated — not fresh. The concept with this is to give you a fresh out-of-the-oven hot pretzel."

And as the menu proves, it's not just pretzels. "We'll have pretzel dogs, pretzel cheesesteak, you have the meat and the cheese, it's like having a sandwich," he says.

Alas, there are no tofu pretzels, but the pretzel on its own is vegan since it does not have butter or dairy.

"The pretzel itself is water, yeast, and flour," he says. "What makes a pretzel a pretzel is the technique. It's getting the crisp outside of the pretzel and having the soft interior. You get your crunch and get that nice chew, and a little salt."

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Spring Arrival

West Dallas gets new Spanish-Peruvian restaurant with big-name chef

Luciana Gomez
Sep 18, 2026 | 4:27 pm
Ulloa's
Photo courtesy of Ulloa's
Paella will be on the menu.

A new restaurant with a high-profile culinary director will bring Spanish and Peruvian flavors to West Dallas: Called Ulloa’s, it is coming to 727 Fort Worth Ave., with a projected opening in March 2027.

The concept is from philanthropists Susan and Woodrow Gandy, who were previously investors in the historic Belmont Hotel just around the corner. They've teamed up with Dallas celebrity chef Kent Rathbun as culinary director, along with Christopher Tunnell as general manager to lead the front of the house.

Rathbun is a name Dallas diners know well, with a resume that includes The Mansion on Turtle Creek, the Landmark Restaurant at the historic Melrose Hotel, Seventeen Seventeen at the Dallas Museum of Art, Abacus, Jasper's, Rathbun’s Blue Plate Kitchen, and more. He's won numerous awards and made multiple appearances on Food Network. He was most recently behind the launch of On The Rocks, an Italian bistro in Burleson.

Kent Rathbun Chef Kent Rathbun will be the culinary director of Ulloa's. Photo courtesy of Kent Rathbun

Tunnell’s background spans both culinary direction and front-of-house operations. He worked at Los Angeles hot spots Ketchup, Geisha House, and Les Deux, as well as the Mandalay Bay and The Mirage in Las Vegas, before moving to Dallas to open The Mexican, the upscale restaurant in the Design District.

“I am truly excited to partner with Chef Kent Rathbun, whose reputation is amazing — not only in the DFW Metroplex, but in the culinary world,” Tunnell says. “He has been with this project since the beginning, helping develop it; this will be a very chef-driven, culinary-forward restaurant.”

The team's vision for Ulloa’s is both culinary and urban, with hopes of anchoring the corridor and attracting other businesses to Fort Worth Avenue — a stretch connecting downtown Dallas with Oak Cliff that remains somewhat underdeveloped despite its panoramic skyline views.

The restaurant is named for Spanish explorer, astronomer, and scientist Antonio de Ulloa, who spent extensive time in the Mexican peninsula before becoming Louisiana’s first governor. During his travels, Ulloa documented a fogbow — a circular rainbow formed when sunlight meets mist that causes silhouettes standing between the sun and fog to appear ringed in light, a phenomenon known today as “Ulloa’s Rings.”

That vibrant phenomenon inspired both the restaurant's identity and logo. The concept promises "bold, worldly flavors in a welcoming neighborhood setting inspired by exploration and discovery,” the owners say.

Ulloa's Rendering of Ulloa's.Rendering courtesy of Ulloa's

While the menu remains in development, Tunnell describes the culinary direction as “Spanish soul with a Peruvian heart.” The kitchen will merge the coastal flavors of both traditions — ranging from paellas and ceviches to crafted cocktails and signature adaptations by Rathbun.

The 200-seat, two-story space will feature a downstairs dining room, a large bar, and an outdoor patio. Upstairs, plans call for a secondary bar, a private dining room, a patio, and an expansive balcony patio, offering views of the city's skyline and of the Margaret Hunt Hill and Margaret McDermott bridges.

While the upstairs space will be available for private events, the owners intend for it to operate primarily as an organic extension of the main restaurant. The buildout will include a guest elevator along with ample parking, including both self-parking and valet options.

The team says the restaurant will have have an aesthetic that's “warm, theatrical, generous, elegant but alive, with the energy of a great Spanish tapas bar and the soul of Peruvian hospitality.”

Ulloa’s plans to launch with dinner service first, followed by lunch and weekend brunch.

restaurants bars peruvian flavors west dallas oak cliff kent rathbun
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