Chicago-based market with delivery adds Dallas' SMU to the list
A combination market/cafe and delivery service called Foxtrot is expanding in Dallas, with a second location opening in University Park.
Foxtrot was founded in Chicago in 2013, where locals get coffee, lunch, late-night food, beer, wine, gifts, and everyday essentials delivered in under an hour via its app and website.
The first Dallas location opened in June in Uptown at 2822 McKinney Ave. in the space previously occupied by McKinney Avenue Tavern. Most of their 5-star reviews on Facebook appear to come from vendors who are selling their wares there.
Delivery service is available in the well-heeled neighborhoods of Uptown and downtown, Knox/Henderson, Park Cities, Lower Greenville, and Lakewood.
The new store is expected to open in November across from SMU at 6565 Hillcrest Ave., in a new building at the corner of Daniel Avenue, across the street from Peggy Sue's BBQ.
According to a release, the new store will boast the same "curated mix of today's most exciting brands," including Joy Macarons, Bisous Bisous Pâtisserie, Emporium Pies, Flower Gals Co., Oak Cliff Coffee Roasters, and The Mozzarella Company. Use of the word "curated" is almost always a bad sign, indicating embellishment or hype.
If you can't make it to the store for your macarons fix, you use Foxtrot's mobile app to make your purchase which they say is delivered to your door in under an hour.
A release says that Foxtrot is the company taking a "modern approach" to corner stores, cafes and on-demand delivery. One wonders what is modern about their approach.
It also says that, if you can't wait for the University Park location, you can check out all the "amazing local curations" at its Uptown location. "Curations" — a new word for the list.