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    Drink Up

    Bold new spiked beverage introduces Dallas to organic alcohol and zero sugar

    CultureMap Create
    Dec 6, 2019 | 3:15 pm

    Let's take a quick poll: Who's off sugar right now? Counting calories? Trying to live a more organic life? If you still want to enjoy what you're drinking, that's where Crook & Marker comes in.

    The vibrantly flavored spiked and sparkling beverage is made with zero sugar, organic alcohol, and less than one net carb per can, all for only 80 calories. Here's its story:

    First, the stats.
    Crook & Marker drinks are the only spiked and sparkling beverages of their kind. Not only is there zero sugar but they're also made with a proprietary organic alcohol known as BaseBrew. This comes from superfoods and ancient grains such as quinoa, millet, amaranth, and cassava root, then the drinks are brewed and meticulously filtered. They are sweetened from natural sources, gluten-free, non-GMO, and vegan, with 80 calories and less than 1 gram net carbs per can and 4 percent ABV.

    Next, the flavors.
    There are eight luscious, natural fruit flavors: black cherry, blackberry lime, coconut pineapple, grapefruit, mango, peach, strawberry lemon, and tangerine. You can get them in two-flavor eight-packs and single-flavor four-packs.

    Wait, where to buy?
    Crook & Marker beverages are sold in retail stores, bars, restaurants, and other locations nationwide. In Texas, they are available at retail chains such as HEB, Target, Total Wine & More, Whole Foods, Goody Goody, and Specs.

    Lastly, the name.
    For every 100 white sheep, a shepherd places one black sheep — also known as a marker — among them to help keep track of the flock. While the shepherd wields a heavy crook to corral the herd, the marker is a rebel who refuses to be penned in and often resists the shepherd. It's this balance that inspired the name of the decidedly untraditional drink, which refutes the claim that "good for you" and "great taste" can't co-exist.

    But that's not all...
    Beverage innovator Ben Weiss, who previously founded Bai Antioxidant Beverages before starting Crook & Marker, recently announced a line of spiked sodas. They're made with the same organic alcohol and zero sugar as the spiked and sparkling beverage, and come in classic cola, lemon lime, ginger ale, and root beer flavors. The new line began rolling out in select regional markets in October, with a national launch expected for early 2020. Crook & Marker spiked soda will be available in Target and other stores across Texas beginning December 29.

    Crook & Marker dares to be different.

    Crook & Marker spiked seltzer
    Photo by Ashley Gongora
    Crook & Marker dares to be different.
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    Holiday Drinking News

    Where to drink Dallas right now: 5 bars with festive holiday sips

    Teresa Gubbins
    Dec 4, 2025 | 11:26 am
    North Italia
    North Italia
    North Italia

    Dallas has always liked the holidays but the festive fervor has significantly ramped up in 2025, with more holiday pop-up bars, holiday ice rinks, and holiday lights than ever before. Just about every bar has a special holiday drink, and for the December edition of Where to Drink, our monthly roundup of bars to try, we've gathered four establishments offering a big selection of special Santa-styled sips. The fifth bar recommendation this month is a local Mexican favorite with a new happy hour.

    Here's where to drink in December 2025:

    Cristina's Fine Mexican Restaurant
    Local Tex-Mex chain has an amazingly generous new Happy Hour featuring bites priced from $5-$7, and drinks starting at $4. We are talking chile con queso; queso fundido in a hot cast iron skillet with choice of chorizo, chicken fajita, or poblano & mushrooms; guacamole; nachos with taco meat or chicken; a half-quesadilla with sour cream, guacamole, and choice of fajita chicken or beef; mini chicken & cheese flautitas with queso & guacamole; and three mini tacos with choice of ground beef or chicken. It's on at all 12 locations around DFW: Flower Mound, Fort Worth, Garland, Frisco, Trophy Club, Lewisville, Dallas, Plano, North Richland Hills, and McKinney, Sunday-Thursday all day and Friday 11 am-6 pm.

    Culinary Dropout
    Anti-foodie gastropub from Fox Restaurants Concepts (Flower Child, The Henry) which opened in the Design District in 2024 hosts a happy hour with a menu of appealing bites and $8 cocktails, available in the bar and on the rooftop only. Bites include sushi rolls, soft pretzels with fondue, Wagyu pigs in a blanket, house-made potato chips with onion dip, and more, priced from $11 to $17. The must-get are their $10 frozen drinks in five varieties including Breakfast in Dublin with cinnamon & vanilla soaked whiskey, espresso liqueur, and a Guinness float.

    North Italia
    Restaurant chain is hosting Bar North Pole, a festive drink menu featuring six cocktails and two zero-proof options. The cocktails are $15 each and include Sweater Weather, like a sangria with Pinot Grigio, lemon, and apple; Jingle Bell Rock with Aperol, blood orange, ginger beer, and prosecco; and Rudolph’s Replacement with Lalo tequila, Disaronno, apple, and cinnamon. Zero-proof cocktails are $12 and include the White Elephant Gift with Seedlip non-alcoholic, coconut, and white chocolate; and Cocoa Claus with dark chocolate crème and marshmallows.

    Punch Bowl Social
    Deep Ellum eatertainment restaurant is embracing the holiday with a festive cocktail menu priced from $12 to $14, that includes three drinks made with Jack Daniel’s Old No. 7: a Gingerbread Old Fashioned, a Chai Old Fashioned with chai bitters, and a Baked Apple Old Fashioned with a baked apple reduction. The drink called Santa Pants is a collaboration with Matthew McConaughey’s Pantalones tequila, combined with ginger beer, cranberry, and lime juice. The Ho Ho Ho has Don Q Cristal Rum, Irish cream, Owen’s nitro-infused espresso, and cold foam.

    Tinseltown Tavern
    The holiday pop-up at The Stix Icehouse in McKinney returns and they've really outdone themselves with ever-more festive holiday-themed food and drink. Bites are $9 each and include meatballs with pesto, a turkey burger with fontina & blueberry-orange chutney, cake balls dipped in white chocolate served with dirt pudding and fried twinkie, and Mrs. Claus Cookie Kit featuring sugar cookies and icing ready to decorate. Drinks are $11-$13, all served in festive glassware, and include Crown Apple & Cinnamon Fizz, a spiced rum hot toddy, and a frozen coconut margarita.

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